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디지털 디스플레이 Channel 리테일미디어 Vertical 패션 Pricing 하이브리드 A Ready verified

Vircle

Vircle · Vircle Service

🧠 Use in Media Mix 📄 .md

💰 Pricing

Average Customer Acquisition Cost 3,000 won vs. 100 won when using Vircle

Minimum Budget: 3000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 디스플레이

Channel 리테일미디어

Vertical 패션

Pricing 하이브리드

📡 Media Info

Publisher Vircle

Media Vircle Service

Media Type 디지털 · 디스플레이

Pricing Model 정액제

📋 Description

Vircle is a CRM solution focused on purchasing customers, integrating and managing scattered customer data across online, offline, and platforms through digital warranty issuance. Its main features include a customer data integration platform (Vircle Connect), an omnichannel integrated membership community (Vircle Lounge), and a customer behavior data-based personalized marketing platform (Vircle Engagement), focusing on encouraging repeat visits and repurchases from existing customers and increasing LTV. Vircle is a retail CRM solution that provides data collection, analysis, and utilization all at once. Vircle Connect: Collect all data from both online and offline customers at once. With just one connection, manage lost customer data as well as customer data from various channels in one place. Vircle Lounge A space connecting customers and brands, communicate with customers through various promotions. Build a community that catches even passing customers through various promotions, including digital warranties, offline pop-ups, and points. Vircle Marketing Customer behavior-based data ...

🎯 Targeting

Targeting based on purchasing customer data (purchase history, community activity history, customer segments (first-time purchase customers, offline event participants, benefit holders, etc.))

👥 Audience

패션 및 라이프스타일 브랜드의 구매고객. 주요 지표: 디지털 보증서 발급건수 132만, 디지털 보증서 소비자수 25만, 브랜드 계정 수 1,237개 (2024.11 기준).

📍 Placement

브랜드 라운지(모바일 커뮤니티), 알림톡, 개인화 메시지, 이메일, 다양한 온-오프라인 채널(자사몰, 플랫폼, 오프라인 매장, 팝업스토어, A/S 채널, 중고거래)

📊 KPI Metrics

고객유지율, LTV 증가율, 재구매 고객 비율, 고객데이터 증가율, 고객 획득 비용(CPA), 회원가입율, 재방문 비율, 구매 전환율

💰 Minimum Budget Details

평균 고객획득비용 3,000원 vs. 버클 활용 시 100원

🏷️ Tags

마케팅자동화솔루션 데이터_분석 고객데이터통합솔루션 CRM마케팅 이커머스 이커머스솔루션 CRM 고객데이터통합 디지털보증서 옴니채널 멤버십 개인화마케팅 리테일테크 쿠키리스

Connected hubs for this product

Vircle 리테일미디어 패션 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from Vircle is mainly reviewed in a 리테일미디어 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Average Customer Acquisition Cost 3,000 won vs. 100 won when using Vircle. The minimum budget reference is 3000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Targeting based on purchasing customer data (purchase history, community activity history, customer segments (first-tim…. Then review audience: 패션 및 라이프스타일 브랜드의 구매고객. 주요 지표: 디지털 보증서 발급건수 132만, 디지털 보증서 소비자수 25만, 브랜드 계정 수 1,237개 (2024.11 기준).. Placement context: 브랜드 라운지(모바일 커뮤니티), 알림톡, 개인화 메시지, 이메일, 다양한 온-오프라인 채널(자사몰, 플랫폼, 오프라인 매장, 팝업스토어, A/S 채널, 중고거래).