디지털 디스플레이 Channel 리테일미디어 Vertical 뷰티 Pricing 하이브리드 A Ready verified

BMW Vantage App

BMW KR · BMW Vantage

🧠 Use in Media Mix 📄 .md

💰 Pricing

Rolling & Resizing: 2.5 million KRW / 1 week (5~7 slots), Pop-up: 3 million KRW / 1 week (1~3 slots), Home Main*: 2.5 million KRW / 1 week (1~3 slots) or 2 million KRW when targeting customers without registered vehicles, Event: Negotiation required (minimum 1 week ~ maximum 1 month, includes App push), App Push: 5 million KRW (one-time send to all eligible customers) / Negotiable for targeted selection, LMS: 5 million KRW (one-time send based on 50,000 people) / Negotiable for targeted selection, Splash*: 2.4 million KRW / 1 week (1 slot, exclusive)

Minimum Budget: 2400000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 디스플레이

Channel 리테일미디어

Vertical 뷰티

Pricing 하이브리드

📡 Media Info

Publisher BMW KR

Media BMW Vantage

Media Type 디지털 · 디스플레이

Pricing Model 정액제

📋 Description

BMW Vantage is BMW's first membership mobile platform, offering various entertainment functions from vehicle purchase to management, shopping, events, and benefits from BMW and partner brands. Ad products are exposed through key in-app placements (top of home, launch pop-up, center banner, event page, loading page), push notifications, and LMS, allowing targeting of a premium audience connected to BMW's high-end lifestyle (primarily BMW vehicle owners and customers). An ad product within BMW's first membership service app, delivering joy to your lifestyle beyond driving. 1) Holds 400,000 BMW members (as of April 2024, since the launch of the BMW membership mobile platform) 2) Monthly average service users (MAU) account for 30% of total members 3) Partnerships with approximately 70 brands in categories like automotive, dining, style & beauty, leisure & travel, living & parenting.

🎯 Targeting

Membership level (Black, Gold, Silver, Bronze, Blue), Gender, Vehicle registration status (Home Main* can target customers without registered vehicles), Device, Consumption level

👥 Audience

회원 수 40만 명 (24년 4월 기준), 월평균 서비스 사용자 수(MAU)는 회원 수 대비 30%, BMW 럭셔리 클래스 오너 및 다양한 멤버십 등급 보유 고객, 약 70여개 브랜드와 제휴 (자동차, 외식, 스타일&뷰티, 여가&여행, 리빙&육아 등)

📍 Placement

Rolling & Resizing: BMW Vantage 메인 홈페이지 상단 / Pop-up: 앱 실행 시 (항시 팝업) / Home Main*: 홈 중간 배너 (차량 미등록 고객 대상_blue 등급) / Event: 이벤트 페이지 / App Push: 앱 푸시 알림 / LMS: 문자 메시지 / Splash*: 어플리케이션 실행 시 로딩 페이지

📊 KPI Metrics

BMW Vantage 앱 BMW Vantage는 BMW 최초의 멤버십 모바일 플랫폼으로, 차량 구매부터 관리, 쇼핑, 이벤트 등 다양한 엔터테인먼트 기능과 BMW 및 제휴 브랜드 혜택을 제공합니다., 광고 상품은 앱 내 주요 위치(홈 상단, 실행 시 팝업, 중앙 배너, 이벤트 페이지, 로딩 페이지)와 푸시 알림, LMS를 통해 노출되며, BMW의 고급 라이프스타일과 연결된 프리미엄 오디언스(주로 BMW 차량 오너 및 고객)를 타겟팅할 수 있습니다.

📐 Ad Specs

Rolling & Resizing: 기본 1005 * 150px, 확장 1005 * 1335px / Pop-up: 670 * 1000px / Home Main*: 1740 * 1440px / Event: 750 * 320px / App Push: X / LMS: 700 * 500px / Splash*: 규격 명시 없음, 약 2초간 노출

💰 Minimum Budget Details

240만원 (Splash* 기준 1주)

🏷️ Tags

BMW 자동차관심사 중고차배너광고 멤버십앱 모바일광고 프리미엄오디언스 인앱배너 앱푸시 자동차고객 라이프스타일

Connected hubs for this product

BMW KR 리테일미디어 뷰티 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from BMW KR is mainly reviewed in a 리테일미디어 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Rolling & Resizing: 2.5 million KRW / 1 week (5~7 slots), Pop-up: 3 million KRW / 1 week (1~3 slots), Home Main*: 2.5 million KRW / 1 week (1~3 slots) or 2 million KRW when targeting customers without registered vehicles, Event: Negotiation required (minimum 1 week ~ maximum 1 month, includes App push), App Push: 5 million KRW (one-time send to all eligible customers) / Negotiable for targeted selection, LMS: 5 million KRW (one-time send based on 50,000 people) / Negotiable for targeted selection, Splash*: 2.4 million KRW / 1 week (1 slot, exclusive). The minimum budget reference is 2400000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Membership level (Black, Gold, Silver, Bronze, Blue), Gender, Vehicle registration status (Home Main* can target custom…. Then review audience: 회원 수 40만 명 (24년 4월 기준), 월평균 서비스 사용자 수(MAU)는 회원 수 대비 30%, BMW 럭셔리 클래스 오너 및 다양한 멤버십 등급 보유 고객, 약 70여개 브랜드와 제휴 (자동차, 외식, 스타…. Placement context: Rolling & Resizing: BMW Vantage 메인 홈페이지 상단 / Pop-up: 앱 실행 시 (항시 팝업) / Home Main*: 홈 중간 배너 (차량 미등록 고객 대상_blue 등급) / Even….