디지털 디스플레이 Channel 리테일미디어 Vertical 뷰티 Pricing 하이브리드 A Ready verified

Croovy(크루비)

🧠 Use in Media Mix 📄 .md

💰 Pricing

LMS: 100~110 KRW/msg, MMS: 150 KRW/msg, RCS-MMS: 120 KRW/msg (SKT, KT), Kakao Channel: CJ ONE 100 KRW/msg, CJ Korea Express 80 KRW/msg, App DA: Toss thumbnail banner CPM 1,500 KRW (bidding start price), list/moment/full-page banner CPC 200~300 KRW (bidding start price), Toss Money notification CPP 30~100 KRW, Toss Luck Quiz guaranteed exposure 1,000,000~20,000,000 KRW, Shinhan Card SOL Pay package 5,000,000~50,000,000 KRW (SOL Pay event 1 month + top benefit banner + main top banner composition), L.POINT/SKT T Phone CPM 500 KRW, CPC 200 KRW. Minimum execution amount: 5,000,000 KRW per message product channel (VAT separate) or 5,500,000 KRW (VAT inclusive). Minimum execution amount varies by app DA product (e.g., Shinhan SOL Pay 10,000,000 KRW~). There is a second-half promotion for an additional 30% execution on LMS/DA.

Minimum Budget: 5000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 디스플레이

Channel 리테일미디어

Vertical 뷰티

Pricing 하이브리드

📡 Media Info

Publisher CJ올리브네트웍스

Media CROOVY

Media Type 디지털 · 디스플레이

Pricing Model CPC/CPM

📋 Description

CROOVY is a hyper-personalized target advertising message service that utilizes premium segments based on customer data from partner companies (telecoms, financial/card companies, membership programs, etc.). It secures data from approximately 150 million customers across over 12 domestic companies, enabling precise targeting of customers with high purchase potential. Execution is possible in formats such as LMS/MMS/RCS, Kakao Channel messages, and various in-app DA (display ads). It provides a one-stop service from channel selection and campaign execution to results reporting. 1. CROOVY Introduction CROOVY is a premium target advertising message service that utilizes premium segments based on partner companies' customer data, supporting customized One-Stop-Service from channel selection, campaign creation and execution, to results reporting. 2. Partner Channel Status Based on membership data of approximately 150 million members from over 12 domestic partners including telecoms, financial/card companies, and membership programs, it enables high-efficiency targeting of key potential customers...

🎯 Targeting

Demographic information (gender, age, region), interest/behavioral data (product purchase history, web/app access history, call history, search history, consumption business type, period/unit price/frequency, main services used, consumption level, ad response history), device, residence. Channel-specific segment examples: Real estate/construction (region-limited, subscription/sale app/web visit and search history, calls to sale complexes), Food (home shopping/fresh/processed food purchase history, areas eligible for dawn delivery, existing customer de-targeting), Beauty (specific age group/gender, birth month, Olive Young app/web visitors, inquiries related to dermatology/beauty treatments), Education (specific age group/gender, child-related app access/calls/web access history, academy/education-related access history), Finance (specific age group/gender/region, financial/investment/real estate interest history, loan comparison platform installation, mobile micropayment usage), Fashion (specific age group/gender, golf-related payment history, luxury/department store web/app visit history, calls to luxury brands within department stores).

👥 Audience

제휴 채널 통합 약 1억 5,000만 고객 데이터. 채널별 특성: CJ ONE 여성 2030 위주, 대한통운 40대 이상 유저 높은 집중도 (CJ ONE 670만, 대한통운 324만). 토스 MAU 1,910만, 남녀 연령대별 고른 분포 (20대 19%, 30대 20%, 40대 20%, 50대 19%, 60대+ 14%, 기타 8%). 신한카드 SOL 페이 MAU 850만.

📍 Placement

메시지 상품: RCS/MMS/LMS 메시지, 카카오 채널 메시지. 앱 DA: 토스 앱 내 (썸네일 배너, 리스트, 모먼트, 풀페이지 배너, 머니 알림, 행운 퀴즈, 라이브 쇼핑 보기), 신한카드 SOL 페이 앱 내 (SOL메인배너, 이벤트 페이지, 혜택 투데이), T-MAP 앱 내 (인트로 팝업, 메인 배너, 최근 목적지 배너, 검색 배너, 모먼트 광고, 앱푸시), SKT T 전화 앱 내 (홈 배너 광고, 최근기록 배너 광고, T설정 배너 광고, 검색 하단 배너 광고), L.POINT 앱 내 (메인 배너, 인트로/엔딩 팝업, 모아락 잠금화면).

📊 KPI Metrics

CTR (클릭율), CVR (전환율), 발송 성공률, URL 클릭률, 전환수, 클릭수, 발송수. 예시 성과: 카카오채널 CJ ONE 평균 CTR 7% 대, 대한통운 4% 대. 토스 앱 DA 예상 CTR: 썸네일 배너 0.20%, 리스트 배너 0.40%, 모먼트 배너 0.80%, 풀페이지 배너 3.00%. 토스 머니 알림 평균 푸시오픈율 25%, CTA 버튼 클릭률 75%. 신한카드 SOL 페이 E.CTR 2%.

📐 Ad Specs

RCS: 캐러셀, 버튼 가능. MMS/LMS: 이미지, 텍스트. 카카오 채널: 텍스트형(텍스트 400자, 이미지/동영상 1개, 버튼 2개), 와이드형(텍스트 76자, 이미지/동영상 1개, 버튼 1개), 리스트형(타이틀 20자, 리스트 4개, 버튼 1개). 앱 DA 상품별 규격 상이 (예: 토스 썸네일 배너, 리스트 배너, 모먼트 배너, 풀페이지 배너, 머니 알림, 행운 퀴즈, 인트로 팝업 등).

💰 Minimum Budget Details

최소 집행 건수: 50,000건, 최소 집행 비용: 500만원 (계약 조건 및 협의 사항에 따라 조정 가능)

🏷️ Tags

통신사 문자광고 타겟광고 타겟메세지 타겟메시지 빅데이터 멤버쉽데이터 멤버십데이터 타겟 광고 메시지 마케팅 RCS 카카오채널 앱 DA 데이터 기반 퍼포먼스 마케팅 초개인화

Connected hubs for this product

CJ올리브네트웍스 리테일미디어 뷰티 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from CJ올리브네트웍스 is mainly reviewed in a 리테일미디어 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is LMS: 100~110 KRW/msg, MMS: 150 KRW/msg, RCS-MMS: 120 KRW/msg (SKT, KT), Kakao Channel: CJ ONE 100 KRW/msg, CJ Korea Express 80 KRW/msg, App DA: Toss thumbnail banner CPM 1,500 KRW (bidding start price), list/moment/full-page banner CPC 200~300 KRW (bidding start price), Toss Money notification CPP 30~100 KRW, Toss Luck Quiz guaranteed exposure 1,000,000~20,000,000 KRW, Shinhan Card SOL Pay package 5,000,000~50,000,000 KRW (SOL Pay event 1 month + top benefit banner + main top banner composition), L.POINT/SKT T Phone CPM 500 KRW, CPC 200 KRW. Minimum execution amount: 5,000,000 KRW per message product channel (VAT separate) or 5,500,000 KRW (VAT inclusive). Minimum execution amount varies by app DA product (e.g., Shinhan SOL Pay 10,000,000 KRW~). There is a second-half promotion for an additional 30% execution on LMS/DA.. The minimum budget reference is 5000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Demographic information (gender, age, region), interest/behavioral data (product purchase history, web/app access histo…. Then review audience: 제휴 채널 통합 약 1억 5,000만 고객 데이터. 채널별 특성: CJ ONE 여성 2030 위주, 대한통운 40대 이상 유저 높은 집중도 (CJ ONE 670만, 대한통운 324만). 토스 MAU 1,910만,…. Placement context: 메시지 상품: RCS/MMS/LMS 메시지, 카카오 채널 메시지. 앱 DA: 토스 앱 내 (썸네일 배너, 리스트, 모먼트, 풀페이지 배너, 머니 알림, 행운 퀴즈, 라이브 쇼핑 보기), 신한카드 SOL 페이 앱 내….