# Vircle

**Publisher:** Vircle  
**Media:** Vircle Service  
**Media Type:** 디지털
**Subtype:** 디스플레이
**Channel:** 리테일미디어
**Vertical:** 패션

## 💰 Pricing

Average Customer Acquisition Cost 3,000 won vs. 100 won when using Vircle  
**Pricing Model:** 정액제  
**Minimum Budget::** 3000  

## 📋 Description

Vircle is a CRM solution focused on purchasing customers, integrating and managing scattered customer data across online, offline, and platforms through digital warranty issuance. Its main features include a customer data integration platform (Vircle Connect), an omnichannel integrated membership community (Vircle Lounge), and a customer behavior data-based personalized marketing platform (Vircle Engagement), focusing on encouraging repeat visits and repurchases from existing customers and increasing LTV.

Vircle is a retail CRM solution that provides data collection, analysis, and utilization all at once.
Vircle Connect:
Collect all data from both online and offline customers at once.
With just one connection, manage lost customer data as well as customer data from various channels in one place.
Vircle Lounge
A space connecting customers and brands, communicate with customers through various promotions.
Build a community that catches even passing customers through various promotions, including digital warranties, offline pop-ups, and points.
Vircle Marketing
Customer behavior-based data ...

## 🎯 Targeting

Targeting based on purchasing customer data (purchase history, community activity history, customer segments (first-time purchase customers, offline event participants, benefit holders, etc.))

## 👥 Audience

패션 및 라이프스타일 브랜드의 구매고객. 주요 지표: 디지털 보증서 발급건수 132만, 디지털 보증서 소비자수 25만, 브랜드 계정 수 1,237개 (2024.11 기준).

## 📍 Placement

브랜드 라운지(모바일 커뮤니티), 알림톡, 개인화 메시지, 이메일, 다양한 온-오프라인 채널(자사몰, 플랫폼, 오프라인 매장, 팝업스토어, A/S 채널, 중고거래)

## 📊 KPI Metrics

고객유지율, LTV 증가율, 재구매 고객 비율, 고객데이터 증가율, 고객 획득 비용(CPA), 회원가입율, 재방문 비율, 구매 전환율

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**Source::** [https://co.kr](https://co.kr)  
**Original source::** [https://co.kr](https://co.kr)  
**Updated::** 2026-03-24T16:42:16.268614+00:00  

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