디지털 리테일미디어 Channel 리테일미디어 Vertical 뷰티 Pricing 하이브리드 A Ready verified

ONE Ads

🧠 Use in Media Mix 📄 .md

💰 Pricing

Thumbnail Banner: CPM 1,500 KRW (increments of 100 KRW) / List Banner: CPC 200 KRW (increments of 10 KRW) / Moment Banner: CPC 200 KRW (increments of 10 KRW) / Full-page Banner: CPC 300 KRW (increments of 10 KRW) / Money Notification: CPP (per case, target-specific surcharge 30~100 KRW) / Lucky Quiz: Impression-guaranteed (based on participants, 25,000 people: 1,000,000 KRW, 60,000 people: 2,000,000 KRW, 100,000 people: 3,000,000 KRW, 160,000 people: 5,000,000 KRW, 330,000 people: 10,000,000 KRW, 670,000 people: 20,000,000 KRW) / Live Shopping: CPT (per session, 150,000 expected viewers: 1,500,000 KRW, 300,000 expected viewers: 3,000,000 KRW) / Short-form: CPT (based on 1 hour) 800,000 KRW / Button Press: CPT (weekdays 27,000,000 KRW/day, weekends 26,000,000 KRW/day) / Heart-pounding First Place: CPD (based on 1 day) 30,000,000 KRW / This Week's Mission: Varies by product (NBT consultation) *All prices exclude VAT.

Minimum Budget: 100000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 리테일미디어

Channel 리테일미디어

Vertical 뷰티

Pricing 하이브리드

📡 Media Info

Publisher 비바리퍼블리카

Media 토스

Media Type 디지털 · 리테일미디어

Pricing Model CPC/CPM

📋 Description

Toss Ads is an advertising service provided within the Toss app, a leading domestic mobile finance/lifestyle platform. Its main advantages are sophisticated targeting based on Toss's first-party payment data and machine learning optimization, identifying user groups likely to respond to brands based on real-life consumption history in finance, delivery, fashion, beauty, etc. Ads are naturally exposed in Toss users' main usage flows (Home, Remittance, Payment, Benefits tabs, etc.), providing opportunities to repeatedly deliver brand messages in daily life. Now, effectively promote your app to customers with purchasing power through ONE Ads. From acquiring new users to increasing payment volume, we provide ONE Store's unique solutions tailored to your campaign goals.

🎯 Targeting

Basic demographic targeting such as age, gender, and region. Behavior and interest targeting based on Toss first-party payment data: Consumption propensity information (top 00% consumers, frequent small-amount payers), lifecycle (single-person household, married, children, pet ownership, wedding preparation), estimated interests (interest in cryptocurrency investment, interest in beauty trends), concentrated payers in specific categories (health, education, finance, etc.), basic customer information (business owner, home ownership, car ownership). Conversion prediction targeting and optimization through machine learning is possible.

👥 Audience

MAU 2,480만명, DAU/MAU 비율 50%, 1인당 일평균 앱 오픈 10회. 누적 가입자 수 2,900만명. 연령별 분포: 20대 19.6%, 30대 19.1%, 40대 15.7%, 50대 8.0%, 60대 이상 17.5%. 성별 분포: 남성 48.70%, 여성 51.30%. 토스 DAU의 85%가 광고에 노출됨.

📍 Placement

토스 앱 내 전 채널: 토스홈, 썸네일, 혜택탭 최상단, 만보기, 계좌상세, 행운복권, 포인트받기완료, 송금 후, 함께 토스켜고 포인트받기, 혜택탭 내 머니알림, 행운퀴즈, 라이브쇼핑, 숏폼(SHORTS), 이번주미션, 버튼누르기, 두근두근1등찍기 등.

📊 KPI Metrics

CTR, CVR, ROAS, 도달률. 전환 데이터(리드수집, 앱설치, 온라인구매전환) 추적 및 최적화 가능. (옵션) 픽셀 설치를 통한 외부 사이트 이벤트 전환 추적 가능 (하반기 적용 예정).

📐 Ad Specs

문서에 구체적인 파일 형식, 사이즈, 용량 제한은 명시되지 않음. 다양한 광고 상품(배너, 리워드 등)에 따라 상이할 것으로 추정되나 본 문서에는 상세 규격이 제시되지 않았습니다.

💰 Minimum Budget Details

캠페인 전체 최소 10만원, 소재 일일 최소 5만원 (배너광고 기준). 개별 상품별 최소 집행 금액: 머니알림 기본/라이브형 90만원, 키워드형 100만원 / 행운퀴즈 100만원~2,000만원 / 라이브쇼핑 150만원 / 숏폼 80만원 / 버튼누르기 주중 2,700만원/일, 주말 2,600만원/일 / 두근두근1등찍기 3,000만원 / 이번주미션 NBT 협의 필요.

🏷️ Tags

광고_플랫폼 앱_마케팅 퍼스트파티데이터 결제데이터타겟팅 머신러닝최적화 모바일광고 CPA최적화 리워드광고 배너광고 라이브커머스

Connected hubs for this product

비바리퍼블리카 리테일미디어 뷰티 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 비바리퍼블리카 is mainly reviewed in a 리테일미디어 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Thumbnail Banner: CPM 1,500 KRW (increments of 100 KRW) / List Banner: CPC 200 KRW (increments of 10 KRW) / Moment Banner: CPC 200 KRW (increments of 10 KRW) / Full-page Banner: CPC 300 KRW (increments of 10 KRW) / Money Notification: CPP (per case, target-specific surcharge 30~100 KRW) / Lucky Quiz: Impression-guaranteed (based on participants, 25,000 people: 1,000,000 KRW, 60,000 people: 2,000,000 KRW, 100,000 people: 3,000,000 KRW, 160,000 people: 5,000,000 KRW, 330,000 people: 10,000,000 KRW, 670,000 people: 20,000,000 KRW) / Live Shopping: CPT (per session, 150,000 expected viewers: 1,500,000 KRW, 300,000 expected viewers: 3,000,000 KRW) / Short-form: CPT (based on 1 hour) 800,000 KRW / Button Press: CPT (weekdays 27,000,000 KRW/day, weekends 26,000,000 KRW/day) / Heart-pounding First Place: CPD (based on 1 day) 30,000,000 KRW / This Week's Mission: Varies by product (NBT consultation) *All prices exclude VAT.. The minimum budget reference is 100000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Basic demographic targeting such as age, gender, and region. Behavior and interest targeting based on Toss first-party…. Then review audience: MAU 2,480만명, DAU/MAU 비율 50%, 1인당 일평균 앱 오픈 10회. 누적 가입자 수 2,900만명. 연령별 분포: 20대 19.6%, 30대 19.1%, 40대 15.7%, 50대 8.0%, 60대…. Placement context: 토스 앱 내 전 채널: 토스홈, 썸네일, 혜택탭 최상단, 만보기, 계좌상세, 행운복권, 포인트받기완료, 송금 후, 함께 토스켜고 포인트받기, 혜택탭 내 머니알림, 행운퀴즈, 라이브쇼핑, 숏폼(SHORTS), 이번주….