디지털 검색 Channel 리테일미디어 Vertical 뷰티 Pricing 정액제 A Ready verified

Challengers

Whitecube · 챌린저스

🧠 Use in Media Mix 📄 .md

💰 Pricing

Example monthly investment cost: 20 million won (celebrity ad), 50 million won (including celebrity ad). Post-payment of advertising costs is possible.

Minimum Budget: 20000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 검색

Channel 리테일미디어

Vertical 뷰티

Pricing 정액제

📡 Media Info

Publisher Whitecube

Media 챌린저스

Media Type 디지털 · 검색

Pricing Model 정액제

📋 Description

Challengers provides customized marketing solutions that maximize sales by placing a brand's products in top positions across various online commerce channels (Olive Young, Kakao Talk Deal, Musinsa, 29CM, Coupang, etc.). Through channel-specific exposure data collection and performance-driven simulation, 1:1 planning tailored to brand goals is conducted, supporting target sales achievement through product ranking improvement, promotion boosting, and enhanced MD negotiation power. The main users are active users of each commerce channel, forming a trend through continuous product exposure and creating organic sales. Challengers: A solution for optimizing the sales structure of brands entering commerce platforms. Challengers is a performance-based advertising model where users receive cashback when they directly purchase products and write reviews. It goes beyond simple exposure to simultaneously achieve actual sales increase and platform ranking improvement. 1. Core target and execution performance Based on a user base with proven purchasing power, it guarantees an overwhelming campaign success rate. ⦁ High-purchase-power target: 75% of all users are female, especially aged 25~...

🎯 Targeting

Targeting possible by channel (e.g., targeting Coupang Wow members). While explicit options for specific age, gender, interests, etc., are not presented, natural user segmentation is possible based on the characteristics of each commerce channel (Olive Young, Musinsa, 29CM, etc.).

👥 Audience

각 제휴 커머스 채널의 이용자 특성을 반영합니다. 예시: 올리브영 MAU 773만, 무신사 MAU 630만, 29CM MAU 170만, 쿠팡 MAU 3,300만. 성공 사례에서 뷰티(스킨케어, 메이크업), 헤어케어, 건강식품, 패션 등 다양한 카테고리의 소비자가 포함됩니다.

📍 Placement

제휴 온라인 커머스 채널 내 광고/노출 위치. 예: 올리브영 앱 내 랭킹(전체/카테고리), 올영픽, 오특, 라이브, PPL. 카카오 톡딜 내 딜 페이지 및 랭킹. 무신사/29CM 앱 내 랭킹 및 급상승 목록. 쿠팡 내 검색 결과 상단, 골드박스.

📊 KPI Metrics

비용 대비 매출(Cost per Sales), ROAS (예: 최대 480%, 625%), CTR, CVR, 도달률, 랭킹 순위, 오가닉 매출 증가율, 재구매율.

💰 Minimum Budget Details

월 투자 비용 예시: 2,000만 원 (연예인 광고), 5,000만 원 (연예인 광고 포함). 광고비 후불 결제 가능.

🏷️ Tags

뷰티 이커머스 이커머스솔루션 커머스광고 랭킹마케팅 오가닉매출 맞춤형플래닝 채널별마케팅 후불결제 데이터기반 성과광고

Connected hubs for this product

Whitecube 리테일미디어 뷰티 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from Whitecube is mainly reviewed in a 리테일미디어 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Example monthly investment cost: 20 million won (celebrity ad), 50 million won (including celebrity ad). Post-payment of advertising costs is possible.. The minimum budget reference is 20000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Targeting possible by channel (e.g., targeting Coupang Wow members). While explicit options for specific age, gender, i…. Then review audience: 각 제휴 커머스 채널의 이용자 특성을 반영합니다. 예시: 올리브영 MAU 773만, 무신사 MAU 630만, 29CM MAU 170만, 쿠팡 MAU 3,300만. 성공 사례에서 뷰티(스킨케어, 메이크업), 헤어케어…. Placement context: 제휴 온라인 커머스 채널 내 광고/노출 위치. 예: 올리브영 앱 내 랭킹(전체/카테고리), 올영픽, 오특, 라이브, PPL. 카카오 톡딜 내 딜 페이지 및 랭킹. 무신사/29CM 앱 내 랭킹 및 급상승 목록. 쿠팡….