📊 Market Overview
Korean Ad Market Share by Media
Market share breakdown of Korean advertising by media type, digital platform, and channel strength — with KoreanAds DB coverage data.
📺 Ad spend by media type (2024, total ₩17.1T)
📱 Digital ad platform share estimates (2024, ~₩10.1T)
🔥 Platform × Ad channel strength heatmap
Scores from 0-100 show each platform's competitive strength per ad channel. Darker colors indicate stronger presence.
Weak
Strong
📦 KoreanAds DB coverage
| Media | Products | Price verified | Coverage |
|---|
Sources: KOBACO 2024, Platum, The Egg, Seoul Economy