디지털 디스플레이 Channel 디스플레이 Pricing CPM A Ready verified

Misemisae

Openrhapsody Corp. · 날씨날씨 & 미세미세

🧠 Use in Media Mix 📄 .md

💰 Pricing

Weather Weather Pop-up: Unit price ₩4,500 (discounted from original ₩5,000), Misemisae Pop-up: Unit price ₩3,000 (discounted from original ₩4,000). Weather Weather Banner: Unit price ₩3,000 (discounted from original ₩4,000), Misemisae Banner: Unit price ₩2,000 (discounted from original ₩3,000). Pop-up ad launch promotion: For a ₩5 million pop-up ad campaign, we provide service exposure worth ₩1 million. The promotion period lasts until Q2 2026.

Minimum Budget: 5000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 디스플레이

Channel 디스플레이

Pricing CPM

📡 Media Info

Publisher Openrhapsody Corp.

Media 날씨날씨 & 미세미세

Media Type 디지털 · 디스플레이

Pricing Model CPM

📋 Description

Weather Weather is a service that provides accurate weather information, including hourly forecasts, outfit recommendations, and running weather recommendations. Misemisae is Korea's No.1 air quality app, providing accurate fine dust information based on WHO standards, hourly air quality guidance, and detailed regional maps. Both apps are essential in users' daily routines, checked first thing in the morning or before bed, resulting in high access frequency. They have a solid, concrete user base loved evenly across all ages and genders. It is Korea's No.1 air quality app with 350,000 DAU and 1.5 million MAU, providing accurate daily fine dust information by time and region.

🎯 Targeting

Time targeting (can set desired days and time slots, e.g., daily 06:00 - 08:00), Weather/Fine dust concentration targeting (copywriting strategies suited for situations like sunny days, rainy days, days without fine dust, etc.), Seasonal targeting (e.g., spring days with high fine dust, seasonal transitions).

👥 Audience

누적 다운로드: 1,450만+, MAU: 230만+, DAU: 65만+. 연령대: 18-24세 10%, 25-34세 14%, 35-44세 22%, 45-54세 20%, 55-64세 17%, 65세 이상 17%. 성별: 여성 55.5%, 남성 44.5%. 전 연령/성별에 고르게 분포된 콘크리트 유저층.

📍 Placement

iOS 홈화면 팝업 (날씨날씨/미세미세), AOS/iOS 홈 화면 배너 (날씨날씨/미세미세).

📊 KPI Metrics

예상 클릭률(CTR): 날씨날씨 팝업 0.8%, 미세미세 팝업 1.3%, 날씨날씨 배너 0.2%, 미세미세 배너 0.4%.

📐 Ad Specs

홈 화면 배너: 300x250dp, 업로드 사이즈 900x750px (배너 크기의 3배 픽셀), 파일 형식 PNG, JPG, JPEG. 홈 화면 팝업: 360x360dp, 업로드 사이즈 1080x1080px (배너 크기의 3배 픽셀), 파일 형식 PNG, JPG, JPEG. 공통: 도착 페이지 URL(아웃랜딩 가능), 심의 번호가 필요한 업종의 경우 가장자리에 작은 텍스트로 삽입 필요.

💰 Minimum Budget Details

날씨날씨 팝업: 단가 ₩4,500 (원가 ₩5,000에서 할인), 미세미세 팝업: 단가 ₩3,000 (원가 ₩4,000에서 할인). 날씨날씨 배너: 단가 ₩3,000 (원가 ₩4,000에서 할인), 미세미세 배너: 단가 ₩2,000 (원가 ₩3,000에서 할인). 팝업 광고 출시 기념 프로모션: 팝업 광고 500만원 집행 시 100만원 상당의 서비스 노출 제공. 프로모션 기간은 26년 2분기까지입니다.

🏷️ Tags

lifestyle 날씨앱 미세먼지앱 CPM 시간타겟팅 모바일광고 팝업광고 배너광고 애드노트

Connected hubs for this product

Openrhapsody Corp. 디스플레이 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from Openrhapsody Corp. is mainly reviewed in a 디스플레이 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Weather Weather Pop-up: Unit price ₩4,500 (discounted from original ₩5,000), Misemisae Pop-up: Unit price ₩3,000 (discounted from original ₩4,000). Weather Weather Banner: Unit price ₩3,000 (discounted from original ₩4,000), Misemisae Banner: Unit price ₩2,000 (discounted from original ₩3,000). Pop-up ad launch promotion: For a ₩5 million pop-up ad campaign, we provide service exposure worth ₩1 million. The promotion period lasts until Q2 2026.. The minimum budget reference is 5000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Time targeting (can set desired days and time slots, e.g., daily 06:00 - 08:00), Weather/Fine dust concentration target…. Then review audience: 누적 다운로드: 1,450만+, MAU: 230만+, DAU: 65만+. 연령대: 18-24세 10%, 25-34세 14%, 35-44세 22%, 45-54세 20%, 55-64세 17%, 65세 이상 17%. 성…. Placement context: iOS 홈화면 팝업 (날씨날씨/미세미세), AOS/iOS 홈 화면 배너 (날씨날씨/미세미세)..