# Misemisae

**Publisher:** Openrhapsody Corp.  
**Media:** 날씨날씨 & 미세미세  
**Media Type:** 디지털
**Subtype:** 디스플레이
**Channel:** 디스플레이
**Vertical:** 기타

## 💰 Pricing

Weather Weather Pop-up: Unit price ₩4,500 (discounted from original ₩5,000), Misemisae Pop-up: Unit price ₩3,000 (discounted from original ₩4,000). Weather Weather Banner: Unit price ₩3,000 (discounted from original ₩4,000), Misemisae Banner: Unit price ₩2,000 (discounted from original ₩3,000). Pop-up ad launch promotion: For a ₩5 million pop-up ad campaign, we provide service exposure worth ₩1 million. The promotion period lasts until Q2 2026.  
**Pricing Model:** CPM  
**Minimum Budget::** 5000000  

## 📋 Description

Weather Weather is a service that provides accurate weather information, including hourly forecasts, outfit recommendations, and running weather recommendations. Misemisae is Korea's No.1 air quality app, providing accurate fine dust information based on WHO standards, hourly air quality guidance, and detailed regional maps. Both apps are essential in users' daily routines, checked first thing in the morning or before bed, resulting in high access frequency. They have a solid, concrete user base loved evenly across all ages and genders.

It is Korea's No.1 air quality app with 350,000 DAU and 1.5 million MAU, providing accurate daily fine dust information by time and region.

## 🎯 Targeting

Time targeting (can set desired days and time slots, e.g., daily 06:00 - 08:00), Weather/Fine dust concentration targeting (copywriting strategies suited for situations like sunny days, rainy days, days without fine dust, etc.), Seasonal targeting (e.g., spring days with high fine dust, seasonal transitions).

## 👥 Audience

누적 다운로드: 1,450만+, MAU: 230만+, DAU: 65만+. 연령대: 18-24세 10%, 25-34세 14%, 35-44세 22%, 45-54세 20%, 55-64세 17%, 65세 이상 17%. 성별: 여성 55.5%, 남성 44.5%. 전 연령/성별에 고르게 분포된 콘크리트 유저층.

## 📍 Placement

iOS 홈화면 팝업 (날씨날씨/미세미세), AOS/iOS 홈 화면 배너 (날씨날씨/미세미세).

## 📊 KPI Metrics

예상 클릭률(CTR): 날씨날씨 팝업 0.8%, 미세미세 팝업 1.3%, 날씨날씨 배너 0.2%, 미세미세 배너 0.4%.

## 📐 Ad Specs

홈 화면 배너: 300x250dp, 업로드 사이즈 900x750px (배너 크기의 3배 픽셀), 파일 형식 PNG, JPG, JPEG. 홈 화면 팝업: 360x360dp, 업로드 사이즈 1080x1080px (배너 크기의 3배 픽셀), 파일 형식 PNG, JPG, JPEG. 공통: 도착 페이지 URL(아웃랜딩 가능), 심의 번호가 필요한 업종의 경우 가장자리에 작은 텍스트로 삽입 필요.

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**Source::** [https://X.com](https://X.com)  
**Original source::** [https://X.com](https://X.com)  
**Updated::** 2026-03-24T16:42:16.268614+00:00  

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