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디지털 동영상 Channel 인플루언서 Vertical 뷰티 Pricing 하이브리드 B Shortlist text_only

Powder Room

PawCompanyCorp. · 파우더룸

🧠 Use in Media Mix 📄 .md

💰 Pricing

Specific unit costs or package price information are not specified in the document.

Minimum Budget: -

Review note

가격이 텍스트만 있어 수치 비교가 제한됩니다.

🧭 Taxonomy

Subtype 동영상

Channel 인플루언서

Vertical 뷰티

Pricing 하이브리드

📡 Media Info

Publisher PawCompanyCorp.

Media 파우더룸

Media Type 디지털 · 동영상

Pricing Model 정액제

📋 Description

Powder Room is a digital platform based on members who are highly engaged in beauty. Through its product testing service, it generates and exposes product review content across various channels such as cafes, blogs, Instagram, apps, and YouTube, contributing to brand awareness and search optimization. In-depth brand promotion is also possible through influencer marketing (bloggers, Instagrammers, YouTubers) and combined products (Powder Room Challenge). Starting as Korea's first beauty community and growing into Korea's largest beauty community, Powder Room is a beauty platform with an average of 25 million monthly visitors and 3 million cumulative members. It has a clear target audience and highly loyal members, with various types of Powder Room creators spreading content. Content advertising types include product testing / image content / video.

🎯 Targeting

Beauty enthusiasts, Powder Room members, MZ generation (when targeting Instagram Reels)

👥 Audience

뷰티 고관여자, 파우더룸 회원. 카페 DAU 21만 명.

📍 Placement

카페 메인페이지(PC), 네이버 블로그 검색 결과, 인스타그램 피드/릴스, 파우더룸 앱 내 리뷰, 유튜브 채널, 파우더룸챌린지 노출지면 (APP – 배너(메인/팝업))

📊 KPI Metrics

DAU 21만 (카페), 카페 메인화면 유입량(PC) 18만*7일, 리뷰 생성량, 노출량

📐 Ad Specs

카페/블로그: PC 노출, 7일 게재. 인스타그램: 피드, 릴스. 유튜브: 브랜디드 콘텐츠. 앱: 리뷰 생성. 인플루언서 개별섭외: 가이드 전달, 기획안 전달, 업로드.

⚠️ Limitations

가격이 텍스트만 있어 수치 비교가 제한됩니다.

🏷️ Tags

다양한_커뮤니티를_만나보세요! 체험단 인플루언서마케팅 리뷰마케팅 뷰티 파우더룸 UGC MZ세대 검색최적화

Connected hubs for this product

PawCompanyCorp. 인플루언서 뷰티 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from PawCompanyCorp. is mainly reviewed in a 인플루언서 context. Current review note: 가격이 텍스트만 있어 수치 비교가 제한됩니다.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Specific unit costs or package price information are not specified in the document.. The minimum budget reference is -, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Beauty enthusiasts, Powder Room members, MZ generation (when targeting Instagram Reels). Then review audience: 뷰티 고관여자, 파우더룸 회원. 카페 DAU 21만 명.. Placement context: 카페 메인페이지(PC), 네이버 블로그 검색 결과, 인스타그램 피드/릴스, 파우더룸 앱 내 리뷰, 유튜브 채널, 파우더룸챌린지 노출지면 (APP – 배너(메인/팝업)).