# Powder Room

**Publisher:** PawCompanyCorp.  
**Media:** 파우더룸  
**Media Type:** 디지털
**Subtype:** 동영상
**Channel:** 인플루언서
**Vertical:** 뷰티

## 💰 Pricing

Specific unit costs or package price information are not specified in the document.  
**Pricing Model:** 정액제  

## 📋 Description

Powder Room is a digital platform based on members who are highly engaged in beauty. Through its product testing service, it generates and exposes product review content across various channels such as cafes, blogs, Instagram, apps, and YouTube, contributing to brand awareness and search optimization. In-depth brand promotion is also possible through influencer marketing (bloggers, Instagrammers, YouTubers) and combined products (Powder Room Challenge).

Starting as Korea's first beauty community and growing into Korea's largest beauty community, Powder Room is a beauty platform with an average of 25 million monthly visitors and 3 million cumulative members. It has a clear target audience and highly loyal members, with various types of Powder Room creators spreading content. Content advertising types include product testing / image content / video.

## 🎯 Targeting

Beauty enthusiasts, Powder Room members, MZ generation (when targeting Instagram Reels)

## 👥 Audience

뷰티 고관여자, 파우더룸 회원. 카페 DAU 21만 명.

## 📍 Placement

카페 메인페이지(PC), 네이버 블로그 검색 결과, 인스타그램 피드/릴스, 파우더룸 앱 내 리뷰, 유튜브 채널, 파우더룸챌린지 노출지면 (APP – 배너(메인/팝업))

## 📊 KPI Metrics

DAU 21만 (카페), 카페 메인화면 유입량(PC) 18만*7일, 리뷰 생성량, 노출량

## 📐 Ad Specs

카페/블로그: PC 노출, 7일 게재. 인스타그램: 피드, 릴스. 유튜브: 브랜디드 콘텐츠. 앱: 리뷰 생성. 인플루언서 개별섭외: 가이드 전달, 기획안 전달, 업로드.

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**Source::** [https://co.kr](https://co.kr)  
**Original source::** [https://co.kr](https://co.kr)  
**Updated::** 2026-03-24T16:42:16.268614+00:00  

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