디지털 검색 Channel 인플루언서 Vertical 뷰티 Pricing 하이브리드 A Ready verified

Zhihu

🧠 Use in Media Mix 📄 .md

💰 Pricing

Initial campaign setup cost: 12,500,000 KRW (VAT excluded) - Content planning and operation 3,000,000 KRW, Blended question writing and answer work (2 cases with 10k~100k KOLs 4,000,000 KRW, 5 cases with General Users 1,500,000 KRW), Answer and 1st-3rd place exposure within Zhihu target keyword popular content (1 case with 10k~100k KOL 2,000,000 KRW), Blended recommended answer 1st-3rd place exposure within Zhihu target keyword popular content (1 case 2,000,000 KRW). Monthly additional execution cost: 4,500,000 KRW for executing 1 keyword, 11,000,000 KRW for executing 3 keywords.

Minimum Budget: 12500000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 검색

Channel 인플루언서

Vertical 뷰티

Pricing 하이브리드

📡 Media Info

Publisher 페르소나미디어

Media 즈후 (ZHIHU)

Media Type 디지털 · 검색

Pricing Model 정액제

📋 Description

Zhihu is China's top Q&A platform. Benefiting from Baidu's search algorithm, it ranks high on the main page for major keyword searches. High-quality content maintains its exposure ranking over time, delivering long-term effects, and by inserting links to e-commerce platforms like Tmall within the content, direct purchase conversions can be expected. The main users are young people with high education levels residing in Tier 1 and New Tier 1 cities. Within China's representative Q&A content platform [ZHIHU], we provide brand account verification services and various paid advertising setup and operation agency services. (CPC FEED ad operation agency / CPC keyword ad operation agency / CPM DA ad operation agency) - Publishing Zhihu content utilizing Zhihu influencers [Creating question content] [Creating answer content] [Creating columns by Chinese experts in various fields, etc...]

🎯 Targeting

Region: Tier 1/New Tier 1 cities (53.52%), Tier 2-5 cities (46.1%). Gender: Male 56%, Female 44%. Age: 18-24 (43.69%), 25-30 (25.90%), 31-40 (14.15%). Interests/Behavior: Baidu search specific keyword users, fashion/beauty interest users, active Q&A platform users.

👥 Audience

2019년 1월 기준 유저 4.2억+. 일일 바이두 노출 콘텐츠 2.4억 건, 일일 평균 클릭량 1,200만 회. 주요 이용자: 1선/신1선 도시 거주 고학력 젊은 층 (18-30세가 약 70% 차지).

📍 Placement

즈후 플랫폼 내: 브랜드 화제 페이지, 인기 질문 게시글 내 답변, 전문 칼럼 지면. 외부: 바이두, 구글, 위챗 검색 결과 페이지 상위 노출.

📊 KPI Metrics

노출량(Views), 바이두 검색 순위 상위 노출, 콘텐츠 좋아요/컬렉션 수, 티몰 플래그십 스토어 트래픽 유입, 구매 전환.

📐 Ad Specs

콘텐츠 형식: 브렌디드 질문 및 답변, 전문 칼럼, 브랜드 페이지. 링크 삽입: 이커머스 플랫폼(티몰) 상세 페이지 연결 가능.

💰 Minimum Budget Details

초기 세팅 비용 12,500,000원 (부가세 별도)

🏷️ Tags

SNS_마케팅 다양한_커뮤니티를_만나보세요! 해외_마케팅 즈후 ZHIHU 중국마케팅 바이두검색 콘텐츠마케팅 KOL 이커머스연계 브렌디드광고

Connected hubs for this product

페르소나미디어 인플루언서 뷰티 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 페르소나미디어 is mainly reviewed in a 인플루언서 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Initial campaign setup cost: 12,500,000 KRW (VAT excluded) - Content planning and operation 3,000,000 KRW, Blended question writing and answer work (2 cases with 10k~100k KOLs 4,000,000 KRW, 5 cases with General Users 1,500,000 KRW), Answer and 1st-3rd place exposure within Zhihu target keyword popular content (1 case with 10k~100k KOL 2,000,000 KRW), Blended recommended answer 1st-3rd place exposure within Zhihu target keyword popular content (1 case 2,000,000 KRW). Monthly additional execution cost: 4,500,000 KRW for executing 1 keyword, 11,000,000 KRW for executing 3 keywords.. The minimum budget reference is 12500000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Region: Tier 1/New Tier 1 cities (53.52%), Tier 2-5 cities (46.1%). Gender: Male 56%, Female 44%. Age: 18-24 (43.69%),…. Then review audience: 2019년 1월 기준 유저 4.2억+. 일일 바이두 노출 콘텐츠 2.4억 건, 일일 평균 클릭량 1,200만 회. 주요 이용자: 1선/신1선 도시 거주 고학력 젊은 층 (18-30세가 약 70% 차지).. Placement context: 즈후 플랫폼 내: 브랜드 화제 페이지, 인기 질문 게시글 내 답변, 전문 칼럼 지면. 외부: 바이두, 구글, 위챗 검색 결과 페이지 상위 노출..