# Zhihu

**Publisher:** 페르소나미디어  
**Media:** 즈후 (ZHIHU)  
**Media Type:** 디지털
**Subtype:** 검색
**Channel:** 인플루언서
**Vertical:** 뷰티

## 💰 Pricing

Initial campaign setup cost: 12,500,000 KRW (VAT excluded) - Content planning and operation 3,000,000 KRW, Blended question writing and answer work (2 cases with 10k~100k KOLs 4,000,000 KRW, 5 cases with General Users 1,500,000 KRW), Answer and 1st-3rd place exposure within Zhihu target keyword popular content (1 case with 10k~100k KOL 2,000,000 KRW), Blended recommended answer 1st-3rd place exposure within Zhihu target keyword popular content (1 case 2,000,000 KRW). Monthly additional execution cost: 4,500,000 KRW for executing 1 keyword, 11,000,000 KRW for executing 3 keywords.  
**Pricing Model:** 정액제  
**Minimum Budget::** 12500000  

## 📋 Description

Zhihu is China's top Q&A platform. Benefiting from Baidu's search algorithm, it ranks high on the main page for major keyword searches. High-quality content maintains its exposure ranking over time, delivering long-term effects, and by inserting links to e-commerce platforms like Tmall within the content, direct purchase conversions can be expected. The main users are young people with high education levels residing in Tier 1 and New Tier 1 cities.

Within China's representative Q&A content platform [ZHIHU], we provide brand account verification services and various paid advertising setup and operation agency services. (CPC FEED ad operation agency / CPC keyword ad operation agency / CPM DA ad operation agency) - Publishing Zhihu content utilizing Zhihu influencers [Creating question content] [Creating answer content] [Creating columns by Chinese experts in various fields, etc...]

## 🎯 Targeting

Region: Tier 1/New Tier 1 cities (53.52%), Tier 2-5 cities (46.1%). Gender: Male 56%, Female 44%. Age: 18-24 (43.69%), 25-30 (25.90%), 31-40 (14.15%). Interests/Behavior: Baidu search specific keyword users, fashion/beauty interest users, active Q&A platform users.

## 👥 Audience

2019년 1월 기준 유저 4.2억+. 일일 바이두 노출 콘텐츠 2.4억 건, 일일 평균 클릭량 1,200만 회. 주요 이용자: 1선/신1선 도시 거주 고학력 젊은 층 (18-30세가 약 70% 차지).

## 📍 Placement

즈후 플랫폼 내: 브랜드 화제 페이지, 인기 질문 게시글 내 답변, 전문 칼럼 지면. 외부: 바이두, 구글, 위챗 검색 결과 페이지 상위 노출.

## 📊 KPI Metrics

노출량(Views), 바이두 검색 순위 상위 노출, 콘텐츠 좋아요/컬렉션 수, 티몰 플래그십 스토어 트래픽 유입, 구매 전환.

## 📐 Ad Specs

콘텐츠 형식: 브렌디드 질문 및 답변, 전문 칼럼, 브랜드 페이지. 링크 삽입: 이커머스 플랫폼(티몰) 상세 페이지 연결 가능.

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**Source::** [https://www.thepersona.co](https://www.thepersona.co)  
**Original source::** [https://www.thepersona.co](https://www.thepersona.co)  
**Updated::** 2026-03-24T16:42:16.268614+00:00  

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