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TV OTT/CTV Channel TV Vertical 리서치/설문 Pricing 하이브리드 A Ready verified

tvN/CJ ENM Program Advertising & PPL

CJ ENM · tvN

🧠 Use in Media Mix 📄 .md
💰 Pricing
15-second CM per spot: 0.5~3 million KRW (varies by program), PPL from 10 million KRW~, TVING packages separate
Minimum Budget: 20000000
Review note
  • Needs additional review across pricing, targeting, and source quality.
🧭 Taxonomy
Subtype OTT/CTV
Channel TV
Vertical 리서치/설문
Pricing 하이브리드

📡 Media Info

Publisher CJ ENM
Media tvN
Media Type TV · OTT/CTV
Pricing Model CPP/CPRP

📋 Description

CM ads before/after popular tvN programs (I Live Alone, New Journey to the West, You Quiz on the Block, etc.) and PPL. Under CJ ENM, offering OTT ad packages linked with TVING. As the #1 cable channel in ratings, it is a key touchpoint for the MZ generation (2030s). Digital VOD/clip ads can be executed simultaneously.

🎯 Targeting

Program/time slot, integrated targeting with TVING OTT digital

👥 Audience

tvN 주시청층 20~40대 MZ세대. 케이블 시청률 1위. 트렌드 민감 소비층

📍 Placement

tvN 프로그램 CM, PPL, 디지털 VOD, 티빙 OTT 연계

📊 KPI Metrics

GRP, 시청률, PPL 노출량, 브랜드 인지도

📐 Ad Specs

15초/30초 CM, PPL 소재 별도 협의

💰 Minimum Budget Details

월 2,000만원~ (TV 기준)

🏷️ Tags

tvN CJ ENM 케이블 TV광고 PPL MZ세대 티빙

Connected hubs for this product

CJ ENM TV 리서치/설문 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from CJ ENM is mainly reviewed in a TV context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is 15-second CM per spot: 0.5~3 million KRW (varies by program), PPL from 10 million KRW~, TVING packages separate. The minimum budget reference is 20000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Program/time slot, integrated targeting with TVING OTT digital. Then review audience: tvN 주시청층 20~40대 MZ세대. 케이블 시청률 1위. 트렌드 민감 소비층. Placement context: tvN 프로그램 CM, PPL, 디지털 VOD, 티빙 OTT 연계.

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