💰 Pricing
TV 15-second CM per spot: 1~5 million KRW (varies by program/time slot), digital VOD CPM separate
Minimum Budget: 30000000
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JTBC TV/Digital Advertising
JTBC · JTBC
Review note
- Needs additional review across pricing, targeting, and source quality.
🧭 Taxonomy
Subtype
종합편성
Channel
TV
Vertical
엔터테인먼트
Pricing
하이브리드
📡 Media Info
📋 Description
CM ads before/after JTBC programs and digital VOD ads. High viewership based on premium content like Newsroom (Son Seok-hee), entertainment shows, and dramas. OTT ad packages linked with TVING are available. As the #1 general programming cable channel in ratings, it is advantageous for reaching news/current affairs audiences.
🎯 Targeting
Program/time slot/day of week selection, digital allows targeting
👥 Audience
JTBC 주시청층 30~60대. 뉴스/시사 관심층, 고소득/고학력
📍 Placement
JTBC 프로그램 전/후/중간 CM, 디지털 VOD, 프로그램 협찬/PPL
📊 KPI Metrics
GRP, 도달률, 시청률, 브랜드 인지도
📐 Ad Specs
TV CM 15초/30초, 디지털 동영상 15~30초
💰 Minimum Budget Details
월 3,000만원~ (TV 기준)
🏷️ Tags
Connected hubs for this product
Frequently asked questions
What kind of campaign is this product suited for?
This product from JTBC is mainly reviewed in a TV context. Current review note: Needs additional review across pricing, targeting, and source quality.
How do I confirm pricing and minimum budget?
The public pricing text currently shown is TV 15-second CM per spot: 1~5 million KRW (varies by program/time slot), digital VOD CPM separate. The minimum budget reference is 30000000, and the source check date is 2026-03-24.
Which targeting and placements matter most?
Start with targeting: Program/time slot/day of week selection, digital allows targeting. Then review audience: JTBC 주시청층 30~60대. 뉴스/시사 관심층, 고소득/고학력. Placement context: JTBC 프로그램 전/후/중간 CM, 디지털 VOD, 프로그램 협찬/PPL.
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