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TV 지상파 Channel TV Vertical 배달/로컬 Pricing CPRP A Ready verified

KBS TV Advertising (Terrestrial Broadcast)

KBS · KBS

🧠 Use in Media Mix 📄 .md
💰 Pricing
15-second spot: 2~10+ million KRW (varies by program/time slot). Based on KOBACO rate card.
Minimum Budget: 50000000
Review note
  • Needs additional review across pricing, targeting, and source quality.
🧭 Taxonomy
Subtype 지상파
Channel TV
Vertical 배달/로컬
Pricing CPRP

📡 Media Info

Publisher KBS
Media KBS
Media Type TV · 지상파
Pricing Model CPP/CPRP

📋 Description

CM ads before/after KBS 1TV/2TV programs and program sponsorships/PPL. As the sole public broadcaster in Korea, it covers all age groups and regions. Features high-rated programs like News 9, weekend dramas, and Fun-staurant. Ad transactions are conducted through KOBACO (Korea Broadcast Advertising Corporation).

🎯 Targeting

Program/time slot/day of week, region (local ads possible)

👥 Audience

KBS 전 연령대 시청. 특히 40~70대 시청률 높음. 전국 커버리지

📍 Placement

KBS 1TV/2TV 프로그램 전후 CM, 프로그램 중 협찬/PPL

📊 KPI Metrics

GRP, 도달률, 시청률, 전국 커버리지

📐 Ad Specs

15초/30초 CM

💰 Minimum Budget Details

월 5,000만원~ (TV 기준)

🏷️ Tags

KBS 지상파 TV광고 공영방송 전국 방송

Connected hubs for this product

KBS TV 배달/로컬 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from KBS is mainly reviewed in a TV context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is 15-second spot: 2~10+ million KRW (varies by program/time slot). Based on KOBACO rate card.. The minimum budget reference is 50000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Program/time slot/day of week, region (local ads possible). Then review audience: KBS 전 연령대 시청. 특히 40~70대 시청률 높음. 전국 커버리지. Placement context: KBS 1TV/2TV 프로그램 전후 CM, 프로그램 중 협찬/PPL.

Related products worth reviewing

KBS 2026-03-24

KBS2 토막광고 15초 (전체 시간대)

A Ready verified Channel TV

KBS2 프로그램 사이에 편성되는 토막광고(SB) 15초. 시간대별 단가 차등 적용. SA급 프로그램 기준 일반CM과 동등 밸류. 보너스 구성에 활용 가능. KOBACO 공시 단가표에 의거 시간대/시급별 과금.

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