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디지털 디스플레이 Channel 리테일미디어 Vertical 뷰티 Pricing 하이브리드 A Ready verified

Hwahae_Banner Type

화해 · 화해

🧠 Use in Media Mix 📄 .md

💰 Pricing

Pricing not available

Minimum Budget: 7500000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 디스플레이

Channel 리테일미디어

Vertical 뷰티

Pricing 하이브리드

📡 Media Info

Publisher 화해

Media 화해

Media Type 디지털 · 디스플레이

Pricing Model 구좌제

📋 Description

Hwahae is an essential beauty app in Korea, actively used by highly engaged 20-39 year old female users as an exploration channel for making cosmetics purchase decisions. It is a platform that influences purchases based on the industry's largest pool of 7.5 million highly trusted clean reviews and product information. Ad products are variously composed into display, event, shopping packages, etc., according to the brand's marketing objectives. NO.1 mobile beauty platform 'Hwahae' is a service used by 90% of domestic women in their 20s and 30s, helping them purchase cosmetics that suit them in the smartest way. Hwahae ad products are largely divided into event ads, which gather objective evaluations of products from users for secondary utilization, and display ads, where products and banners are exposed within the Hwahae app. 1. Event Ads • Kkompyeongdan: A product that accumulates users' honest and meticulous reviews of beauty products on the Hwahae app. • Hwahwaseol: Creates an emblem from the results of product surveys among Hwahae users for secondary...

🎯 Targeting

Women aged 20-39, highly engaged beauty users, users searching for specific products, users searching for specific keywords

👥 Audience

누적 다운로드 1,100만+, 누적 회원수 1,000만+, MAU 130만+, 20-39세 여성, 화장품 구매 영향력 높은 뷰티 고관여자

📍 Placement

화해 홈 최상단(메인롤링배너), 유저가 자주 이용하는 경로(서브이미지배너), 특정 제품 상세 페이지(제품상세배너), 랭킹 탭(랭킹추천제품), 홈 화면 검색창(키워드광고)

📊 KPI Metrics

화해 광고상품은 크게 유저들로부터 제품에 대한 객관적인 평가를 받고 이를 2차 활용할 수 있는 이벤트 광고와, 화해 앱에 제품 및 배너가 노출되는 디스플레이 광고로 구분됩니다.

📐 Ad Specs

소재 유형: 배너 / 디바이스: 모바일

🏷️ Tags

다양한_커뮤니티를_만나보세요! 뷰티 건강관리앱 뷰티앱 모바일광고 디스플레이광고 이벤트광고 화장품 마케팅 리뷰기반 2030여성

Connected hubs for this product

화해 리테일미디어 뷰티 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 화해 is mainly reviewed in a 리테일미디어 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Pricing not available. The minimum budget reference is 7500000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Women aged 20-39, highly engaged beauty users, users searching for specific products, users searching for specific keyw…. Then review audience: 누적 다운로드 1,100만+, 누적 회원수 1,000만+, MAU 130만+, 20-39세 여성, 화장품 구매 영향력 높은 뷰티 고관여자. Placement context: 화해 홈 최상단(메인롤링배너), 유저가 자주 이용하는 경로(서브이미지배너), 특정 제품 상세 페이지(제품상세배너), 랭킹 탭(랭킹추천제품), 홈 화면 검색창(키워드광고).