디지털 소셜 Channel 동영상/OTT Vertical 금융 Pricing 하이브리드 A Ready verified

Kakao #Search Plus

카카오 · 카카오톡

🧠 Use in Media Mix 📄 .md

💰 Pricing

New Customer Package: Mini Type 1 10 million KRW (Plus Friend Recommendation DA 10 million KRW + Charging Station Mini Box 5 million KRW), Mini Type 2 15 million KRW (Plus Friend Recommendation DA 10 million KRW + Charging Station Mini Box 10 million KRW). Plus Friend Message: Full Message 17 KRW (including VAT), Targeted Message 22 KRW (including VAT) / per message. Plus Friend Recommendation DA: 1 week (Monday 14:00 ~ Monday 14:00) 1 slot 10 million KRW (VAT separate).

Minimum Budget: 10000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 소셜

Channel 동영상/OTT

Vertical 금융

Pricing 하이브리드

📡 Media Info

Publisher 카카오

Media 카카오톡

Media Type 디지털 · 소셜

Pricing Model 정액제

📋 Description

Plus Friend is a special account service provided so that KakaoTalk users and brands can become closer. It enables powerful marketing media through high-response communication based on friend addition (Opt-in) and virality through social networks. The Plus Friend Home serves as a brand's mobile basecamp connected both inside and outside KakaoTalk. #Search Plus beta is a product that naturally guides users to search results and displays ad creatives through exposure of operational keywords that appear when #search is executed within the KakaoTalk chat window. When shared within a chat room, the ad creative is shared in a speech bubble format. By utilizing KakaoTalk's natural user actions, active viral effects can be expected for content intended for promotion. The exposure types consist of general type, card type, and video type, and it operates on a CPT (Cost Per Time) billing method.

🎯 Targeting

OS, Country, Gender, Age, Group Message

👥 Audience

대한민국 스마트폰 4,448만대 중 98% 카카오톡 설치. 하루 평균 모바일 인터넷 114분 사용, 하루 60분 이상 사용자 83%, 인스턴트 메신저 사용자 99%.

📍 Placement

친구탭 > ID/플러스친구 검색결과, 채널탭 > 1depth 친구소식/2depth 전체보기, 더보기 > 플러스친구 > 쿠폰함, 플친추천DA (친구탭 내 플로팅버튼 > 추천친구, 친구리스트 > 새로운 친구를 만나보세요!, 친구리스트 > 플러스친구 그룹 클릭시 최상단 2개 영역)

📊 KPI Metrics

메시지 랜딩페이지 오픈율: 20.4%(2014년 평균), 오픈 후 전환율(쿠폰응모): 74.3%, 오픈 후 전환율(링크클릭): 19.2%

📐 Ad Specs

플친메시지 유형: 기본텍스트형, 와이드이미지형(2017년2월 적용예정), 와이드리스트형(2017년2월 적용예정). 이미지 또는 동영상 첨부 가능. 링크버튼에 포스트, 쿠폰, 외부링크 첨부 가능. 하나의 메시지는 최대 1개월 동안 발송 가능.

💰 Minimum Budget Details

패키지 기준 10,000,000원

🏷️ Tags

포털사이트 카카오톡 메신저마케팅 옵트인 푸시메시지 모바일마케팅 소셜커머스 O2O 바이럴

Connected hubs for this product

카카오 동영상/OTT 금융 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 카카오 is mainly reviewed in a 동영상/OTT context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is New Customer Package: Mini Type 1 10 million KRW (Plus Friend Recommendation DA 10 million KRW + Charging Station Mini Box 5 million KRW), Mini Type 2 15 million KRW (Plus Friend Recommendation DA 10 million KRW + Charging Station Mini Box 10 million KRW). Plus Friend Message: Full Message 17 KRW (including VAT), Targeted Message 22 KRW (including VAT) / per message. Plus Friend Recommendation DA: 1 week (Monday 14:00 ~ Monday 14:00) 1 slot 10 million KRW (VAT separate).. The minimum budget reference is 10000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: OS, Country, Gender, Age, Group Message. Then review audience: 대한민국 스마트폰 4,448만대 중 98% 카카오톡 설치. 하루 평균 모바일 인터넷 114분 사용, 하루 60분 이상 사용자 83%, 인스턴트 메신저 사용자 99%.. Placement context: 친구탭 > ID/플러스친구 검색결과, 채널탭 > 1depth 친구소식/2depth 전체보기, 더보기 > 플러스친구 > 쿠폰함, 플친추천DA (친구탭 내 플로팅버튼 > 추천친구, 친구리스트 > 새로운 친구를 만나보세….