디지털 검색 Channel CRM Vertical 범용플랫폼 Pricing 정액제 A Ready verified

IDN DSP

카카오 · Kakao 브랜드검색

🧠 Use in Media Mix 📄 .md

💰 Pricing

The contracted amount is deducted immediately. Upon contract cancellation: full refund of the contracted amount before ad execution; after execution starts, the remaining ad budget calculated pro-rata up to the cancellation date after deducting ad costs is refunded.

Minimum Budget: 50000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 검색

Channel CRM

Vertical 범용플랫폼

Pricing 정액제

📡 Media Info

Publisher 카카오

Media Kakao 브랜드검색

Media Type 디지털 · 검색

Pricing Model 정액제

📋 Description

A platform for executing and operating Kakao's brand search ads. Can be registered and operated with an agency marketer account, and execution is possible only if registered as an official agency marketer with Kakao Advertising Integrated Agency. Ad creatives of various template types (Basic, Premium, Light, Autoplay, etc.) can be produced for PC and MO (Mobile) devices and exposed based on keywords. IDN DSP is a platform prioritizing advertiser efficiency, created for advertisers who want to execute ads with reasonable costs and high conversion rates. Using retargeting and matching technology, ads can be efficiently exposed to users who need them, and click fraud prevention technology helps ensure costs are used efficiently.

🎯 Targeting

Keyword Targeting. Up to 50 keywords can be registered per group. Previous month's search volume, availability, and estimated cost can be checked per keyword. Device selection (PC, MO).

👥 Audience

리타겟팅, 매칭 기술로 광고를 필요로 하는 유저에게 효율적으로 광고를 노출시킬 수 있으며 부정 클릭 방지 기술로 비용이 효율적으로 사용될 수 있도록 돕습니다.

📍 Placement

카카오 브랜드검색 결과 페이지 내. 계약당 키워드 최대 30개, 소재 최대 5개 선택 가능(소재 2개 이상 선택 시 랜덤 노출).

📊 KPI Metrics

노출수, 클릭수, 클릭률(CTR). 보고서를 통해 계약별 노출수, 클릭수, 클릭률, 총비용 등을 확인 가능.

📐 Ad Specs

템플릿 유형별 상이. PC 유형: 베이직, 프리미엄-동영상배너, 프리미엄-동영상썸네일, 프리미엄-이미지배너, 프리미엄-이미지썸네일, 프리미엄-관공서(기초/기초외), 프리미엄-영화. MO 유형: 라이트, 오토플레이, 와이드메뉴, 와이드썸네일, 오토플레이-영화. 각 템플릿별로 메인이미지, 동영상 파일, 링크URL, 제목, 설명, 버튼, 썸네일, 법적고지 등 입력 항목이 세부적으로 정의됨.

🏷️ Tags

애드네트워크 dsp 카카오 브랜드검색 검색광고 키워드광고 디지털광고 대행사전용 PC광고 모바일광고

Connected hubs for this product

카카오 CRM 범용플랫폼 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 카카오 is mainly reviewed in a CRM context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is The contracted amount is deducted immediately. Upon contract cancellation: full refund of the contracted amount before ad execution; after execution starts, the remaining ad budget calculated pro-rata up to the cancellation date after deducting ad costs is refunded.. The minimum budget reference is 50000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Keyword Targeting. Up to 50 keywords can be registered per group. Previous month's search volume, availability, and est…. Then review audience: 리타겟팅, 매칭 기술로 광고를 필요로 하는 유저에게 효율적으로 광고를 노출시킬 수 있으며 부정 클릭 방지 기술로 비용이 효율적으로 사용될 수 있도록 돕습니다.. Placement context: 카카오 브랜드검색 결과 페이지 내. 계약당 키워드 최대 30개, 소재 최대 5개 선택 가능(소재 2개 이상 선택 시 랜덤 노출)..