디지털 디스플레이 Channel OOH/DOOH Vertical 커머스 Pricing 하이브리드 A Ready verified

GS Retail Media

GS Retail · GS Retail Media

🧠 Use in Media Mix 📄 .md

💰 Pricing

Splash Banner: 9,000,000 KRW (1 slot, CPP/1 day) / Home Top Banner: 14,000,000 KRW, 6,000,000 KRW, 3,000,000 KRW (each 1 slot, CPP/1 day) / Home Mid Banner: 4,000,000 KRW (4 slots, CPP/1 week) / Home Bottom Banner: 1,500,000 KRW (1 slot, CPP/1 day) / Home Pop-up Banner: 10,000,000 KRW, 500,000 KRW, 200,000 KRW (each 1 slot, CPP/1 day) / App Exit Banner: 5,000,000 KRW (5 slots, CPP/1 week) / Search Banner: 5,000,000 KRW, 2,000,000 KRW, 1,000,000 KRW (each 1 slot, CPP/1 week) / App Push: 100 KRW per send (minimum send volume 50,000+, from 5,000,000 KRW~) / Product Page Mid Banner: 2,500,000 KRW (5 slots, CPP/1 week) / My Refrigerator Mid Banner: 2,000,000 KRW (3 slots, CPP/1 week) / Find Stock Bottom Banner: 1,000,000 KRW (3 slots, CPP/1 week) / Order Complete Banner: 1,000,000 KRW (1 slot, CPP/1 week) / In-Store Top View: 1 month 27,000,000 KRW, 1 week 8,000,000 KRW / AD Product+ Product-linked Ad: Minimum ad spend 30,000,000 KRW / Sales+ Ad-exclusive Promotional Event: Minimum ad spend 20,000,000 KRW

Minimum Budget: 5000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 디스플레이

Channel OOH/DOOH

Vertical 커머스

Pricing 하이브리드

📡 Media Info

Publisher GS Retail

Media GS Retail Media

Media Type 디지털 · 디스플레이

Pricing Model CPM

📋 Description

GS Retail Media is a data advertising solution that connects online and offline customer experiences through the 'Our Neighborhood GS' app (No.1 in MAU among offline retailer apps) and GS25, GS THE FRESH stores. As a customer closest channel used by 3 out of 4 people (70.4%) in South Korea, it provides customized targeting based on analysis of customer behavior patterns and local commercial district characteristics, along with clear performance measurement reports for Mobile/In-Store ads. Particularly, 77.1% of customers in their 20s to 40s have experienced the service, enabling effective reach to key targets. Effectively expose ads in Our Neighborhood GS, GS25, and GS THE FRESH stores and support corporate growth and efficient marketing activities through performance data analysis.

🎯 Targeting

Gender/Age (Demo), Region (City/County/District), Audience Targeting (based on purchase data, customer registration info, behavior patterns, commercial district type: Single-person households, Health-conscious 2030s, 4050s who enjoy alcohol, 3050s office workers, 1020s students, 2030s MZ generation, Pet lovers, Value seekers, Carbonated drink lovers, Housewives, etc.), Store Targeting (Office areas, Academy districts, Hot places, Universities, Large shopping malls, Large apartment complexes, Stadiums, Flagship stores, etc.)

👥 Audience

우리동네GS 앱 MAU: 약 431만명 (오프라인 유통앱 1위). GS리테일 전체 이용 고객: 대한민국 인구의 70.4%. 우리동네GS 이용 고객 성별: 여성 60.3%, 남성 39.7%. GS25/GS THE FRESH 이용 고객 성별: 여성 56.1%, 남성 43.9%. 20~40대 고객 비율: 77.1%. In-Store Top View 월 노출 고객수: 약 2,600만명.

📍 Placement

모바일 (우리동네GS 앱): 스플래쉬 (앱 첫 방문), 홈 메인 상단/중단/하단, 앱 진입 시 팝업, 앱 종료 시, 검색 화면, 상품 상세 페이지 중단, '나만의 냉장고' 메인 중단, 재고찾기 화면, 결제 완료 페이지, 앱푸시 (핸드폰 알림). 인스토어 (GS25, GS THE FRESH): 계산대 상단 미디어 (Top View), 매장 입구 행사 매대 미디어, 플래그십 스토어 내 다양한 위치 (기둥 LED-Wall, 사이니지).

📊 KPI Metrics

CTR, ROAS, 광고 효율, 주시율, 광고 전/후 상품 매출 변화, 광고 VS 비광고 매장 비교, 노출, 클릭, CPM, CPC, 광고 구매 전환율, 매출

📐 Ad Specs

In-Store Top View: 편의점 32~43인치 가로형 1~2개, 수퍼 49인치 가로형 1~2개 (사운드 송출 가능). 플래그십 스토어: 대형 LED-Wall, 75인치 대형 사이니지, 43인치 가로형 설치 등 매장별 상이. 모바일 배너: 이미지/동영상 파일 형식 및 사이즈에 대한 명시적 규격은 제시되지 않음. 브릿지 페이지 제작 필요 상품 다수.

💰 Minimum Budget Details

AD Product+ 상품 연계 광고: 3천만원, Sales+ 광고 전용 기획전: 2천만원, 앱푸시: 500만원 (최소 발송량 5만건 이상 기준)

🏷️ Tags

CRM 옥외광고 트렌드 타겟팅 버티컬매체 앱광고 커머스 편의점 수퍼 온오프라인 리테일미디어 우리동네GS GS25 O2O 매장광고 모바일광고 유통플랫폼

Connected hubs for this product

GS Retail OOH/DOOH 커머스 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from GS Retail is mainly reviewed in a OOH/DOOH context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Splash Banner: 9,000,000 KRW (1 slot, CPP/1 day) / Home Top Banner: 14,000,000 KRW, 6,000,000 KRW, 3,000,000 KRW (each 1 slot, CPP/1 day) / Home Mid Banner: 4,000,000 KRW (4 slots, CPP/1 week) / Home Bottom Banner: 1,500,000 KRW (1 slot, CPP/1 day) / Home Pop-up Banner: 10,000,000 KRW, 500,000 KRW, 200,000 KRW (each 1 slot, CPP/1 day) / App Exit Banner: 5,000,000 KRW (5 slots, CPP/1 week) / Search Banner: 5,000,000 KRW, 2,000,000 KRW, 1,000,000 KRW (each 1 slot, CPP/1 week) / App Push: 100 KRW per send (minimum send volume 50,000+, from 5,000,000 KRW~) / Product Page Mid Banner: 2,500,000 KRW (5 slots, CPP/1 week) / My Refrigerator Mid Banner: 2,000,000 KRW (3 slots, CPP/1 week) / Find Stock Bottom Banner: 1,000,000 KRW (3 slots, CPP/1 week) / Order Complete Banner: 1,000,000 KRW (1 slot, CPP/1 week) / In-Store Top View: 1 month 27,000,000 KRW, 1 week 8,000,000 KRW / AD Product+ Product-linked Ad: Minimum ad spend 30,000,000 KRW / Sales+ Ad-exclusive Promotional Event: Minimum ad spend 20,000,000 KRW. The minimum budget reference is 5000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Gender/Age (Demo), Region (City/County/District), Audience Targeting (based on purchase data, customer registration inf…. Then review audience: 우리동네GS 앱 MAU: 약 431만명 (오프라인 유통앱 1위). GS리테일 전체 이용 고객: 대한민국 인구의 70.4%. 우리동네GS 이용 고객 성별: 여성 60.3%, 남성 39.7%. GS25/GS THE F…. Placement context: 모바일 (우리동네GS 앱): 스플래쉬 (앱 첫 방문), 홈 메인 상단/중단/하단, 앱 진입 시 팝업, 앱 종료 시, 검색 화면, 상품 상세 페이지 중단, '나만의 냉장고' 메인 중단, 재고찾기 화면, 결제 완료 페….