# GS Retail Media

**Publisher:** GS Retail  
**Media:** GS Retail Media  
**Media Type:** 디지털
**Subtype:** 디스플레이
**Channel:** OOH/DOOH
**Vertical:** 커머스

## 💰 Pricing

Splash Banner: 9,000,000 KRW (1 slot, CPP/1 day) / Home Top Banner: 14,000,000 KRW, 6,000,000 KRW, 3,000,000 KRW (each 1 slot, CPP/1 day) / Home Mid Banner: 4,000,000 KRW (4 slots, CPP/1 week) / Home Bottom Banner: 1,500,000 KRW (1 slot, CPP/1 day) / Home Pop-up Banner: 10,000,000 KRW, 500,000 KRW, 200,000 KRW (each 1 slot, CPP/1 day) / App Exit Banner: 5,000,000 KRW (5 slots, CPP/1 week) / Search Banner: 5,000,000 KRW, 2,000,000 KRW, 1,000,000 KRW (each 1 slot, CPP/1 week) / App Push: 100 KRW per send (minimum send volume 50,000+, from 5,000,000 KRW~) / Product Page Mid Banner: 2,500,000 KRW (5 slots, CPP/1 week) / My Refrigerator Mid Banner: 2,000,000 KRW (3 slots, CPP/1 week) / Find Stock Bottom Banner: 1,000,000 KRW (3 slots, CPP/1 week) / Order Complete Banner: 1,000,000 KRW (1 slot, CPP/1 week) / In-Store Top View: 1 month 27,000,000 KRW, 1 week 8,000,000 KRW / AD Product+ Product-linked Ad: Minimum ad spend 30,000,000 KRW / Sales+ Ad-exclusive Promotional Event: Minimum ad spend 20,000,000 KRW  
**Pricing Model:** CPM  
**Minimum Budget::** 5000000  

## 📋 Description

GS Retail Media is a data advertising solution that connects online and offline customer experiences through the 'Our Neighborhood GS' app (No.1 in MAU among offline retailer apps) and GS25, GS THE FRESH stores. As a customer closest channel used by 3 out of 4 people (70.4%) in South Korea, it provides customized targeting based on analysis of customer behavior patterns and local commercial district characteristics, along with clear performance measurement reports for Mobile/In-Store ads. Particularly, 77.1% of customers in their 20s to 40s have experienced the service, enabling effective reach to key targets.

Effectively expose ads in Our Neighborhood GS, GS25, and GS THE FRESH stores and
support corporate growth and efficient marketing activities through performance data analysis.

## 🎯 Targeting

Gender/Age (Demo), Region (City/County/District), Audience Targeting (based on purchase data, customer registration info, behavior patterns, commercial district type: Single-person households, Health-conscious 2030s, 4050s who enjoy alcohol, 3050s office workers, 1020s students, 2030s MZ generation, Pet lovers, Value seekers, Carbonated drink lovers, Housewives, etc.), Store Targeting (Office areas, Academy districts, Hot places, Universities, Large shopping malls, Large apartment complexes, Stadiums, Flagship stores, etc.)

## 👥 Audience

우리동네GS 앱 MAU: 약 431만명 (오프라인 유통앱 1위). GS리테일 전체 이용 고객: 대한민국 인구의 70.4%. 우리동네GS 이용 고객 성별: 여성 60.3%, 남성 39.7%. GS25/GS THE FRESH 이용 고객 성별: 여성 56.1%, 남성 43.9%. 20~40대 고객 비율: 77.1%. In-Store Top View 월 노출 고객수: 약 2,600만명.

## 📍 Placement

모바일 (우리동네GS 앱): 스플래쉬 (앱 첫 방문), 홈 메인 상단/중단/하단, 앱 진입 시 팝업, 앱 종료 시, 검색 화면, 상품 상세 페이지 중단, '나만의 냉장고' 메인 중단, 재고찾기 화면, 결제 완료 페이지, 앱푸시 (핸드폰 알림). 인스토어 (GS25, GS THE FRESH): 계산대 상단 미디어 (Top View), 매장 입구 행사 매대 미디어, 플래그십 스토어 내 다양한 위치 (기둥 LED-Wall, 사이니지).

## 📊 KPI Metrics

CTR, ROAS, 광고 효율, 주시율, 광고 전/후 상품 매출 변화, 광고 VS 비광고 매장 비교, 노출, 클릭, CPM, CPC, 광고 구매 전환율, 매출

## 📐 Ad Specs

In-Store Top View: 편의점 32~43인치 가로형 1~2개, 수퍼 49인치 가로형 1~2개 (사운드 송출 가능). 플래그십 스토어: 대형 LED-Wall, 75인치 대형 사이니지, 43인치 가로형 설치 등 매장별 상이. 모바일 배너: 이미지/동영상 파일 형식 및 사이즈에 대한 명시적 규격은 제시되지 않음. 브릿지 페이지 제작 필요 상품 다수.

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**Source::** [https://www.gsretail.com/](https://www.gsretail.com/)  
**Original source::** [https://www.gsretail.com/](https://www.gsretail.com/)  
**Updated::** 2026-03-24T16:42:16.268614+00:00  

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