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디지털 동영상/범퍼 Channel 동영상/OTT Vertical 범용플랫폼 Pricing CPM A Ready verified

YouTube Bumper Ad

Google · YouTube

🧠 Use in Media Mix 📄 .md
💰 Pricing
벤치마크 CPM 약 4,800~6,500원
Minimum Budget: 10000
Review note
  • Needs additional review across pricing, targeting, and source quality.
🧭 Taxonomy
Subtype 동영상/범퍼
Channel 동영상/OTT
Vertical 범용플랫폼
Pricing CPM

📡 Media Info

Publisher Google
Media YouTube
Media Type 디지털 · 동영상/범퍼
Pricing Model CPM

📋 Description

This is an advertisement that maximizes the reach and branding effect of a video campaign using in-stream creatives of 6 seconds or less. Due to the nature of short videos, it can significantly maximize reach, especially on mobile, and acquire a large number of impressions in a short period. It is suitable for teasers, promotions, and highlights, and allows for the measurement of 'brand lift effects' such as ad recall and brand awareness.

🎯 Targeting

인구통계, 관심사, 키워드, 리마케팅, 맞춤세그먼트

👥 Audience

대량 도달과 빈도 확보가 필요한 런칭/세일즈 이벤트/리마인드 캠페인 적합

📍 Placement

YouTube videos, Google video partners

📊 KPI Metrics

도달, 빈도, CPM, 브랜드 리프트

Expected VTR: 95~100%

📐 Ad Specs

6초 이하, 명확한 브랜드 자산과 CTA 필요

💰 Minimum Budget Details

일 예산 1만 원+

🏷️ Tags

유튜브 범퍼광고 Bumper 6초광고 도달 브랜드리프트

Connected hubs for this product

Google 동영상/OTT 범용플랫폼 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from Google is mainly reviewed in a 동영상/OTT context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is 벤치마크 CPM 약 4,800~6,500원. The minimum budget reference is 10000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: 인구통계, 관심사, 키워드, 리마케팅, 맞춤세그먼트. Then review audience: 대량 도달과 빈도 확보가 필요한 런칭/세일즈 이벤트/리마인드 캠페인 적합. Placement context: YouTube videos, Google video partners.

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