디지털 검색 Channel 소셜 Vertical 뷰티 Pricing 하이브리드 A Ready verified

Xiaohongshu CPC

🧠 Use in Media Mix 📄 .md

💰 Pricing

Cost per click varies depending on the exposure method. FEED (Algorithm) exposure: Average CPC 0.2~0.5 yuan per category (cosmetics/fashion/daily necessities/algorithm recommendation). Keyword search exposure: Average CPC 1.8~5 yuan depending on keyword competition. A monthly recharge cost of 1,500,000 yuan or more is recommended. The agency fee is approximately 15% of the total cost, and VAT (10%) is separate.

Minimum Budget: 282000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 검색

Channel 소셜

Vertical 뷰티

Pricing 하이브리드

📡 Media Info

Publisher 페르소나미디어

Media 샤오홍슈(XHS)

Media Type 디지털 · 검색

Pricing Model CPC

📋 Description

This is a CPC advertising product utilizing an official Xiaohongshu account. Content can be exposed through algorithm-based FEED exposure and a ranking bidding method targeting specific keywords. Due to rising KOL/KOC manuscript fees, it can bring steady exposure effects at a low cost and demonstrates high effectiveness in branding and discovering potential customers. Through seamless content exposure, it significantly impacts official account activation and follower growth. Within Xiaohongshu, China's representative SNS, we provide official account verification and operation agency services, as well as various paid advertising setup and operation agency services on the platform. (CPC FEED ad operation agency / CPC keyword ad operation agency / CPM DA ad operation agency)

🎯 Targeting

Category targeting (cosmetics, fashion, daily necessities, algorithm recommendation). Keyword targeting (exposure on specific keyword search result pages).

👥 Audience

샤오홍슈 플랫폼 내 잠재 고객 및 유저. 공식 계정 팔로워.

📍 Placement

APP 내 Main Feed (알고리즘 노출). 키워드 검색 결과 페이지.

📊 KPI Metrics

CTR (클릭률), 인터랙션 수, 클릭 수, 콘텐츠 노출량. 예시: CTR 4.40%

📐 Ad Specs

광고 소재는 이미지(img) 또는 동영상(video) 형태로 노출됩니다. 협찬 광고 표시가 필요합니다.

💰 Minimum Budget Details

최소 6개월 진행 필요. 월 집행 금액 x (개월수) 형태로, 월 충전 비용 1,500,000 위안 이상 추천.

🏷️ Tags

SNS_마케팅 다양한_커뮤니티를_만나보세요! 해외_마케팅 샤오홍슈 Xiaohongshu CPC 중국마케팅 소셜커머스 인플루언서마케팅 크로스보더 페르소나미디어

Connected hubs for this product

페르소나미디어 소셜 뷰티 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 페르소나미디어 is mainly reviewed in a 소셜 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Cost per click varies depending on the exposure method. FEED (Algorithm) exposure: Average CPC 0.2~0.5 yuan per category (cosmetics/fashion/daily necessities/algorithm recommendation). Keyword search exposure: Average CPC 1.8~5 yuan depending on keyword competition. A monthly recharge cost of 1,500,000 yuan or more is recommended. The agency fee is approximately 15% of the total cost, and VAT (10%) is separate.. The minimum budget reference is 282000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Category targeting (cosmetics, fashion, daily necessities, algorithm recommendation). Keyword targeting (exposure on sp…. Then review audience: 샤오홍슈 플랫폼 내 잠재 고객 및 유저. 공식 계정 팔로워.. Placement context: APP 내 Main Feed (알고리즘 노출). 키워드 검색 결과 페이지..