# Xiaohongshu CPC

**Publisher:** 페르소나미디어  
**Media:** 샤오홍슈(XHS)  
**Media Type:** 디지털
**Subtype:** 검색
**Channel:** 소셜
**Vertical:** 뷰티

## 💰 Pricing

Cost per click varies depending on the exposure method. FEED (Algorithm) exposure: Average CPC 0.2~0.5 yuan per category (cosmetics/fashion/daily necessities/algorithm recommendation). Keyword search exposure: Average CPC 1.8~5 yuan depending on keyword competition. A monthly recharge cost of 1,500,000 yuan or more is recommended. The agency fee is approximately 15% of the total cost, and VAT (10%) is separate.  
**Pricing Model:** CPC  
**Minimum Budget::** 282000000  

## 📋 Description

This is a CPC advertising product utilizing an official Xiaohongshu account. Content can be exposed through algorithm-based FEED exposure and a ranking bidding method targeting specific keywords. Due to rising KOL/KOC manuscript fees, it can bring steady exposure effects at a low cost and demonstrates high effectiveness in branding and discovering potential customers. Through seamless content exposure, it significantly impacts official account activation and follower growth.

Within Xiaohongshu, China's representative SNS, we provide official account verification and operation agency services, as well as various paid advertising setup and operation agency services on the platform. (CPC FEED ad operation agency / CPC keyword ad operation agency / CPM DA ad operation agency)

## 🎯 Targeting

Category targeting (cosmetics, fashion, daily necessities, algorithm recommendation). Keyword targeting (exposure on specific keyword search result pages).

## 👥 Audience

샤오홍슈 플랫폼 내 잠재 고객 및 유저. 공식 계정 팔로워.

## 📍 Placement

APP 내 Main Feed (알고리즘 노출). 키워드 검색 결과 페이지.

## 📊 KPI Metrics

CTR (클릭률), 인터랙션 수, 클릭 수, 콘텐츠 노출량. 예시: CTR 4.40%

## 📐 Ad Specs

광고 소재는 이미지(img) 또는 동영상(video) 형태로 노출됩니다. 협찬 광고 표시가 필요합니다.

---

**Source::** [https://www.thepersona.co](https://www.thepersona.co)  
**Original source::** [https://www.thepersona.co](https://www.thepersona.co)  
**Updated::** 2026-03-24T16:42:16.268614+00:00  

*© 2026 KoreanAds — AI-Powered Korean Advertising Platform*