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디지털 소셜/스토리 Channel 소셜 Vertical 범용플랫폼 Pricing 하이브리드 A Ready verified

Instagram Story Ads

Meta · Instagram

🧠 Use in Media Mix 📄 .md

💰 Pricing

벤치마크 CPM 약 15,000~21,000원, 실무 시작 예산 일 1만 원+

Minimum Budget: 10000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 소셜/스토리

Channel 소셜

Vertical 범용플랫폼

Pricing 하이브리드

📡 Media Info

Publisher Meta

Media Instagram

Media Type 디지털 · 소셜/스토리

Pricing Model CPC/CPM

📋 Description

A guide to Instagram's various advertising products, utilizing key placement locations like Feed, Stories, and Explore Tab. The Story format boasts high user engagement, with 45% of respondents preferring Stories to check trends. It is an effective platform for communication and conversion through influencers and branded content. Story ads, which support full-screen vertical format, allow you to share photos and videos that offer high immersion to Instagrammers. Furthermore, by utilizing features to target ads by reach, video views, traffic, conversion, app installs, and brand awareness, you can achieve greater business results.

🎯 Targeting

A guide to Instagram's various advertising products, utilizing key placement locations like Feed, Stories, and Explore Tab.; Instagram placement locations; Facebook IQ Source: Facebook Stories survey by Ipsos (Facebook-commissioned survey of 7,720 people ages 13-54 in US, Aug 2018.

👥 Audience

스토리 소비 빈도가 높은 2030 모바일 사용자, 앱설치·전환 목적 캠페인 적합

📍 Placement

Instagram Stories 상단 스토리 슬롯

📊 KPI Metrics

CTR 0.6~1.2%, 링크 클릭률, CPA, 앱설치수

Expected CTR: 0.6~1.2%

📐 Ad Specs

9:16 세로형, 15초 내외 권장, 상하 안전영역 확보 필요

💰 Minimum Budget Details

일 예산 1만 원+

🏷️ Tags

Meta Instagram 스토리 Stories 앱설치 전환 소셜

Connected hubs for this product

Meta 소셜 범용플랫폼 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from Meta is mainly reviewed in a 소셜 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is 벤치마크 CPM 약 15,000~21,000원, 실무 시작 예산 일 1만 원+. The minimum budget reference is 10000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: A guide to Instagram's various advertising products, utilizing key placement locations like Feed, Stories, and Explore…. Then review audience: 스토리 소비 빈도가 높은 2030 모바일 사용자, 앱설치·전환 목적 캠페인 적합. Placement context: Instagram Stories 상단 스토리 슬롯.