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디지털 소셜 Channel 소셜 Vertical 범용플랫폼 Pricing 하이브리드 A Ready verified

TikTok Branded Hashtag Challenge

TikTok · TikTok

🧠 Use in Media Mix 📄 .md

💰 Pricing

Approx. $150,000~$300,000 (approx. 200~400 million KRW) / 6-day operation

Minimum Budget: 200000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 소셜

Channel 소셜

Vertical 범용플랫폼

Pricing 하이브리드

📡 Media Info

Publisher TikTok

Media TikTok

Media Type 디지털 · 소셜

Pricing Model 패키지

📋 Description

A premium ad product that creates a brand-dedicated hashtag and maximizes viral effects through user-participation challenges. The challenge banner is exposed at the top of the Discover page, and users directly participate to create UGC (User Generated Content). Records an average 8.5% participation rate, significantly boosting brand awareness.

🎯 Targeting

Hashtag-based organic exposure, fixed top placement on Discover page, possible influencer collaboration

👥 Audience

참여형 바이럴로 수백만~수천만 조회수 달성 가능. 평균 참여율 8.5%

📍 Placement

디스커버 페이지 상단 배너, For You 피드, 해시태그 전용 페이지

📊 KPI Metrics

평균 참여율 8.5%, 조회수 수백만~수천만, UGC 생성량

📐 Ad Specs

챌린지 배너 이미지, 안내 동영상, 브랜드 효과(AR 필터) 제작 포함

💰 Minimum Budget Details

약 2억원 (패키지 기본)

🏷️ Tags

틱톡 TikTok 해시태그챌린지 바이럴 UGC 브랜딩

Connected hubs for this product

TikTok 소셜 범용플랫폼 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from TikTok is mainly reviewed in a 소셜 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Approx. $150,000~$300,000 (approx. 200~400 million KRW) / 6-day operation. The minimum budget reference is 200000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Hashtag-based organic exposure, fixed top placement on Discover page, possible influencer collaboration. Then review audience: 참여형 바이럴로 수백만~수천만 조회수 달성 가능. 평균 참여율 8.5%. Placement context: 디스커버 페이지 상단 배너, For You 피드, 해시태그 전용 페이지.