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디지털 검색 Channel 소셜 Vertical 범용플랫폼 Pricing CPC A Ready verified

TikTok Search Ad Toggle

TikTok · TikTok

🧠 Use in Media Mix 📄 .md
💰 Pricing
CPC $0.25~$2.00 (Same pricing as in-feed applies)
Minimum Budget: 3300000
Review note
  • Needs additional review across pricing, targeting, and source quality.
🧭 Taxonomy
Subtype 검색
Channel 소셜
Vertical 범용플랫폼
Pricing CPC

📡 Media Info

Publisher TikTok
Media TikTok
Media Type 디지털 · 검색
Pricing Model CPC

📋 Description

A search-linked ad exposed as 'Sponsored' content within the TikTok app's search results. It utilizes existing in-feed ads to automatically match relevant search terms and is displayed based on user search intent and behavioral data. Adding the search ad toggle to an in-feed campaign yields an average 20% improvement in conversion rate.

🎯 Targeting

Search term-based automatic matching, user search intent analysis, behavioral data-based

👥 Audience

검색 활성 사용자, 구매 의도가 높은 능동적 탐색 사용자

📍 Placement

틱톡 앱 내 검색 결과 페이지

📊 KPI Metrics

전환율 인피드 대비 +20%, CTR 2~4%, CPC 효율

📐 Ad Specs

인피드 광고 소재 자동 활용, 별도 소재 제작 불필요

💰 Minimum Budget Details

인피드 캠페인 예산 내 추가 비용

🏷️ Tags

틱톡 TikTok 검색광고 전환최적화 키워드

Connected hubs for this product

TikTok 소셜 범용플랫폼 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from TikTok is mainly reviewed in a 소셜 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is CPC $0.25~$2.00 (Same pricing as in-feed applies). The minimum budget reference is 3300000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Search term-based automatic matching, user search intent analysis, behavioral data-based. Then review audience: 검색 활성 사용자, 구매 의도가 높은 능동적 탐색 사용자. Placement context: 틱톡 앱 내 검색 결과 페이지.

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