디지털 디스플레이/커머스 Channel 디스플레이 Vertical 커머스 Pricing 하이브리드 A Ready verified

Coupang Display Ad (Brand Banner)

쿠팡 · 쿠팡 광고센터

🧠 Use in Media Mix 📄 .md

💰 Pricing

Main page top banner: Official price 248 million KRW, discounted price 124 million KRW. Gold Box top: Official price 22 million KRW (Based on 2023 Q3, subject to change)

Minimum Budget: 22000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 디스플레이/커머스

Channel 디스플레이

Vertical 커머스

Pricing 하이브리드

📡 Media Info

Publisher 쿠팡

Media 쿠팡 광고센터

Media Type 디지털 · 디스플레이/커머스

Pricing Model CPM

📋 Description

A large-scale display ad that exposes brand banners on premium placements such as the Coupang main page, Gold Box, and category pages. The top banner on the main page (PC/Mobile) is a premium product for maximum reach, while the top of the Gold Box is optimal for discount/promotion campaigns. Used for new product launches and seasonal promotions by major brands.

🎯 Targeting

Mass reach targeting all Coupang users (limited separate targeting options)

👥 Audience

쿠팡 일간 활성 사용자 수백만. 구매 목적 방문이 대부분

📍 Placement

쿠팡 메인 상단 배너 (PC/모바일), 골드박스 상단, 카테고리 배너

📊 KPI Metrics

노출 수, 도달 수, CTR, 브랜드 인지도, ROAS

📐 Ad Specs

배너 이미지 (사이즈 지면별 상이), 동영상 소재 가능

💰 Minimum Budget Details

2,200만원~ (골드박스 상단 기준)

🏷️ Tags

쿠팡 디스플레이 브랜드배너 프리미엄 CPM 브랜딩

Connected hubs for this product

쿠팡 디스플레이 커머스 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 쿠팡 is mainly reviewed in a 디스플레이 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Main page top banner: Official price 248 million KRW, discounted price 124 million KRW. Gold Box top: Official price 22 million KRW (Based on 2023 Q3, subject to change). The minimum budget reference is 22000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Mass reach targeting all Coupang users (limited separate targeting options). Then review audience: 쿠팡 일간 활성 사용자 수백만. 구매 목적 방문이 대부분. Placement context: 쿠팡 메인 상단 배너 (PC/모바일), 골드박스 상단, 카테고리 배너.