디지털 메시징 Channel 메시징 Pricing 하이브리드 B Shortlist text_only

Braze

🧠 Use in Media Mix 📄 .md

💰 Pricing

Stated to be over 10 times cheaper than other CRM solutions, but specific unit costs or package price information is not provided.

Minimum Budget: -

Review note

가격이 텍스트만 있어 수치 비교가 제한됩니다.

🧭 Taxonomy

Subtype 메시징

Channel 메시징

Pricing 하이브리드

📡 Media Info

Publisher CJ올리브네트웍스

Media Braze

Media Type 디지털 · 메시징

Pricing Model 정액제

📋 Description

Braze is a Mobile Marketing Automation (MMA) solution that helps understand customers using an app and supports the process from marketing to app usage, event participation, and purchase. It enables real-time targeted marketing optimized for individual customers by segmenting various customer types and supports personalized messaging through omnichannel channels like Push, In-App Messaging, Email, and News Feed. It is a cloud-based service with flexible price competitiveness, and its intuitive dashboard allows marketers to directly plan and create campaigns. A marketing automation solution that performs personalized marketing (Personal Targeting) through segmentation based on user big data from products and services (Web/App).

🎯 Targeting

Custom user attributes (gender, purchase history, SNS, device, app download path, session, activity log), User event information, First/last event participation history, Retargeting data (Push notification clicks, campaign execution/opens, receipt status), Social activity (integrated Facebook, Twitter data), User activity (purchase history, usage history, customer feedback, consent to receive, access history, app deletion info, recent usage info), Marketing activity (email spam handling status, KPI analysis), User attributes (age, region/country, email usage, device model/OS info, gender, language, location info availability, push notification receipt availability). Flexible customer segmentation and filtering using AND/OR conditions. Save segmented target groups and enable retargeting.

👥 Audience

글로벌 1,700여 개사, MAU 5억명 확보. 월간 수천억 건의 메시지를 10억 명이 넘는 사용자에게 발송.

📍 Placement

Push 알림, In-App 메시지, 이메일, News Feed, SMS(Webhook 연동), 카카오(Webhook 연동).

📊 KPI Metrics

캠페인 성공 측정 지표(고객의 앱 실행 여부, 물품 구매 완료 여부 등)를 동적으로 설정 가능. 채널별(Android, iOS, Web 등) 반응률, 구매율 등 통계 결과 시각화 제공. 고객별, 상품별, 시간대별 등 다양한 옵션별 결과 데이터 분석 가능.

⚠️ Limitations

가격이 텍스트만 있어 수치 비교가 제한됩니다.

🏷️ Tags

마케팅자동화솔루션 데이터_분석 모바일 마케팅 자동화 MMA CRM 옴니채널 푸시 알림 고객 세분화 클라우드 마케팅 대시보드

Connected hubs for this product

CJ올리브네트웍스 메시징 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from CJ올리브네트웍스 is mainly reviewed in a 메시징 context. Current review note: 가격이 텍스트만 있어 수치 비교가 제한됩니다.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Stated to be over 10 times cheaper than other CRM solutions, but specific unit costs or package price information is not provided.. The minimum budget reference is -, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Custom user attributes (gender, purchase history, SNS, device, app download path, session, activity log), User event in…. Then review audience: 글로벌 1,700여 개사, MAU 5억명 확보. 월간 수천억 건의 메시지를 10억 명이 넘는 사용자에게 발송.. Placement context: Push 알림, In-App 메시지, 이메일, News Feed, SMS(Webhook 연동), 카카오(Webhook 연동)..