디지털 디스플레이 Channel 리워드 Vertical 금융 Pricing 하이브리드 A Ready verified

Gas App DA Advertising

🧠 Use in Media Mix 📄 .md

💰 Pricing

CPM 3,000 KRW (VAT separate 800 KRW), CPC 300 KRW (VAT separate 200 KRW / per click), CPP (6-month basis) 60,000 KRW per month / 360,000 KRW for 6 months (VAT separate), CPM 2,000 KRW (VAT separate 100 KRW), CPM 1,000 KRW (VAT separate 100 KRW), CPM 2,000 KRW (VAT separate 100 KRW), CPM 2,000 KRW (VAT separate 100 KRW), CPM 2,000 KRW (VAT separate 100 KRW), CPM 1,000 KRW (VAT separate 100 KRW), Package price: 300,000 KRW (VAT separate 1,000 KRW), 400,000 KRW (VAT separate 400 KRW), 600,000 KRW (VAT separate 600 KRW), 210,000 KRW (VAT separate 210 KRW), 300,000 KRW (VAT separate 300 KRW), 200,000 KRW (VAT separate 200 KRW), 100,000 KRW (VAT separate 100 KRW), 600,000 KRW (VAT separate 600 KRW), 100,000 KRW (VAT separate 100 KRW), 100,000 KRW (VAT separate 100 KRW), 400,000 KRW (VAT separate 400 KRW), 1,000,000 KRW (VAT separate 1,000 KRW)

Minimum Budget: 3000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 디스플레이

Channel 리워드

Vertical 금융

Pricing 하이브리드

📡 Media Info

Publisher SCG LAB Co., Ltd.

Media 가스앱

Media Type 디지털 · 디스플레이

Pricing Model CPC/CPM

📋 Description

An app joined by 18 city gas companies that have entered the city gas market with a 50% national share. It is a service users open and use daily for energy (gas) management. It operates ad-linked and cash accumulation services, increasing customer retention, in-app activity, dwell time, and creating a lock-in effect. It also operates linked services based on government and local government data. Introducing Gas App, the start of energy saving. A utility service in daily life - An app opened and used daily for energy management - An app for paying gas bills via monthly city gas billing statements - Easily apply for move-in/move-out via mobile when moving - Convenient self-meter reading when a physical meter check is difficult! - You can also check KEPCO electricity bills! High dwell time and participation rate - Save on gas bills through cash accumulated via missions/games/participation - Various bill-saving discount events held frequently! Gas App used by diverse user groups - Thrifty housewives in their 30s-40s who pay gas/electricity bills via mobile ...

🎯 Targeting

Customized targeting based on demographics, possesses refined DB based on city gas information (approx. 3.7 million records). Main user age groups: 26-35 (25%), 36-45 (26%), 46-55 (19%), 56-65 (9%), 65+ (3%), under 25 (16%). Gender: Male 57%, Female 43%. Targeting of household heads in their 30s-40s is possible.

👥 Audience

누적 다운로드 816만, MAU 250만, DAU 20만. 연령대 분포: 26~35세 25%, 36~45세 26%, 46~55세 19%, 56~65세 9%, 65세 이상 3%, 25세 미만 16%. 성별 비율: 남성 57%, 여성 43%. 다양한 사용자층(가구주, MZ 세대 등)이 함께 이용.

📍 Placement

인앱 배너, 메인 화면, 서비스 내 다양한 접점(가스요금 관리 관련). 광고 캠페인 운영 프로세스에 따라 D-3, D-day 등에 맞춘 노출 가능.

📊 KPI Metrics

CTR 0.5%, CTR 2.5%, CTR 0.15%, CTR 0.1%, CTR 0.1%, CTR 1.0%, CTR 0.14%, CTR 0.2%, CTR 0.1%

📐 Ad Specs

소재 유형: 배너 / 디바이스: 모바일

💰 Minimum Budget Details

CPM 3,000원 (VAT 별도 800원), CPC 300원 (VAT 별도 200원 / 1클릭당), CPP (6개월 기준) 1개월당 60,000원 / 6개월 360,000원 (VAT 별도), CPM 2,000원 (VAT 별도 100원), CPM 1,000원 (VAT 별도 100원), CPM 2,000원 (VAT 별도 100원), CPM 2,000원 (VAT 별도 100원), CPM 2,000원 (VAT 별도 100원), CPM 1,000원 (VAT 별도 100원), 패키지 가격: 300,000원 (VAT 별도 1,000원), 400,000원 (VAT 별도 400원), 600,000원 (VAT 별도 600원), 210,000원 (VAT 별도 210원), 300,000원 (VAT 별도 300원), 200,000원 (VAT 별도 200원), 100,000원 (VAT 별도 100원), 600,000원 (VAT 별도 600원), 100,000원 (VAT 별도 100원), 100,000원 (VAT 별도 100원), 400,000원 (VAT 별도 400원), 1,000,000원 (VAT 별도 1,000원)

🏷️ Tags

생활_앱 앱테크 생활 도시가스 적립 고지서 가스앱 캐시 스마트고지서 절약 에너지관리 인앱광고 CPM 타겟팅 MAU 캐시적립

Connected hubs for this product

SCG LAB Co., Ltd. 리워드 금융 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from SCG LAB Co., Ltd. is mainly reviewed in a 리워드 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is CPM 3,000 KRW (VAT separate 800 KRW), CPC 300 KRW (VAT separate 200 KRW / per click), CPP (6-month basis) 60,000 KRW per month / 360,000 KRW for 6 months (VAT separate), CPM 2,000 KRW (VAT separate 100 KRW), CPM 1,000 KRW (VAT separate 100 KRW), CPM 2,000 KRW (VAT separate 100 KRW), CPM 2,000 KRW (VAT separate 100 KRW), CPM 2,000 KRW (VAT separate 100 KRW), CPM 1,000 KRW (VAT separate 100 KRW), Package price: 300,000 KRW (VAT separate 1,000 KRW), 400,000 KRW (VAT separate 400 KRW), 600,000 KRW (VAT separate 600 KRW), 210,000 KRW (VAT separate 210 KRW), 300,000 KRW (VAT separate 300 KRW), 200,000 KRW (VAT separate 200 KRW), 100,000 KRW (VAT separate 100 KRW), 600,000 KRW (VAT separate 600 KRW), 100,000 KRW (VAT separate 100 KRW), 100,000 KRW (VAT separate 100 KRW), 400,000 KRW (VAT separate 400 KRW), 1,000,000 KRW (VAT separate 1,000 KRW). The minimum budget reference is 3000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Customized targeting based on demographics, possesses refined DB based on city gas information (approx. 3.7 million rec…. Then review audience: 누적 다운로드 816만, MAU 250만, DAU 20만. 연령대 분포: 26~35세 25%, 36~45세 26%, 46~55세 19%, 56~65세 9%, 65세 이상 3%, 25세 미만 16%. 성별 비율: 남…. Placement context: 인앱 배너, 메인 화면, 서비스 내 다양한 접점(가스요금 관리 관련). 광고 캠페인 운영 프로세스에 따라 D-3, D-day 등에 맞춘 노출 가능..