크리테오 · 크리테오
Criteo is a global advertising technology company that pioneered personalized retargeting display advertising. Utilizing a shopper graph and AI engine based on 2 billion monthly active user data worldwide, it provides digital advertising solutions across the entire purchase journey (full-funnel) of Awareness, Consideration, and Conversion. Key features include powerful data-based targeting, dynamic creative optimization (DCO+), and extensive exposure through over 4,500 premium partner media companies domestically and internationally. Criteo, which developed the world's first personalized retargeting display advertising, can operate ads largely through three axes of AI systems. Criteo analyzes product and user behavior on the advertiser's site and new user behavior based on the Criteo shopper graph, then exposes ads considering the user, time, and message through an automation system (product recommendation, targeting, banner material optimization). Advertiser marketing goals...
Targeting possible for new users, active users, dormant users, CRM users (email, Device ID, Cookie ID). Consideration: Similar audiences (Lookalike Finder), Commerce audiences (over 800 specific categories and selection by gender/event/purchase amount/brand). CCA: Targeting new users with high conversion potential. CAM: Targeting using advertiser 1st Party data (CRM). MF: Targeting dormant users who visited 30~400 days ago. LF: Targeting active users who visited within 30 days. Cross-device targeting possible.
전 세계 월간 활성 사용자 20억 명. 크리테오 쇼퍼 그래프를 통한 온라인 사용자 약 75% 데이터 활용 가능. 한국 월간 광고주 650+.
Web(웹): 포털, 소셜, AD Exchange, 뉴스, 전문매체. App(앱): 국내외 주요 Ad Exchange를 통한 약 60만 개 이상의 앱 매체. 100% RTB(실시간 입찰) 방식으로 고퀄리티 매체 내 노출.
CTR, CVR, ROAS, 도달률, 전환율, CPI(앱 인스톨), 유효 트래픽, 신규 방문자 수, 매출 증가율.
다이나믹 배너, 스태틱 배너, 비디오 소재 적용 가능. Consideration의 경우 다이나믹 상품 이미지와 브랜딩 이미지/비디오 믹스 적용. 다양한 배너 포맷 제공 (예: Video, Search, App Install, 3.60, Billboard, Slider).
일반 광고주: 100만원 (VAT 제외), 전략 광고주 계정: 500만원. App Install: 500만원 (VAT 제외), 전략 광고주 계정: 500만원/OS.
This product from 크리테오 is mainly reviewed in a CRM context. Current review note: Needs additional review across pricing, targeting, and source quality.
The public pricing text currently shown is Consideration: CPM billing. CCA, CAM, MF, LF: CPC billing. App Install: CPC billing (CPI can be checked in reporting). Minimum execution cost: Most products are 1,000,000 KRW (VAT excluded), 5,000,000 KRW for strategic advertiser accounts. App Install is 5,000,000 KRW (VAT excluded), 5,000,000 KRW/OS for strategic advertiser accounts.. The minimum budget reference is 1000000, and the source check date is 2026-03-24.
Start with targeting: Targeting possible for new users, active users, dormant users, CRM users (email, Device ID, Cookie ID). Consideration:…. Then review audience: 전 세계 월간 활성 사용자 20억 명. 크리테오 쇼퍼 그래프를 통한 온라인 사용자 약 75% 데이터 활용 가능. 한국 월간 광고주 650+.. Placement context: Web(웹): 포털, 소셜, AD Exchange, 뉴스, 전문매체. App(앱): 국내외 주요 Ad Exchange를 통한 약 60만 개 이상의 앱 매체. 100% RTB(실시간 입찰) 방식으로 고퀄리티 매체 내….
Stevie is a comprehensive solution for creating, publishing, and analyzing email newsletters. With its intuitive drag-and-drop WYSIWYG editor, anyone can easily and quickly create
A platform for executing and operating Kakao's brand search ads. Can be registered and operated with an agency marketer account, and execution is possible only if registered as an
Dighty is a data integration management solution utilizing AI technology, comprehensively supporting data collection, AI analysis, target audience extraction, data linkage, and ins
Buzzvil is a reward marketing platform that incentivizes user participation in ads by providing rewards. A single creative can be simultaneously exposed across over 300 premium app