디지털 디스플레이 Channel CRM Vertical 범용플랫폼 Pricing 하이브리드 A Ready verified

Dighty

NHN DATA · 다이티 (Dighty)

🧠 Use in Media Mix 📄 .md

💰 Pricing

Self-Market data lookup: 1.5 million KRW per month (1,000 queries). Audience extraction and ad exposure package: 2 weeks 2 million KRW (per media).

Minimum Budget: 1500000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 디스플레이

Channel CRM

Vertical 범용플랫폼

Pricing 하이브리드

📡 Media Info

Publisher NHN DATA

Media 다이티 (Dighty)

Media Type 디지털 · 디스플레이

Pricing Model 정액제

📋 Description

Dighty is a data integration management solution utilizing AI technology, comprehensively supporting data collection, AI analysis, target audience extraction, data linkage, and insight provision. In particular, 'Dighty Data Market' provides the latest web and app de-identified data (3rd party) updated daily, offering services from industry trend analysis and specific user behavior data reports to ADID extraction for desired segments and ad exposure. It holds the patented DBTI (Dighty e-Business Type Indicator) technology that classifies a customer's business characteristics into 36 types. Dighty, the data integration management solution that diagnoses your business with sophisticated AI technology and presents growth strategies. Dighty Audience Manager - Target Audience Extraction Solution You can create audience groups and extract targets by selecting various detailed conditions such as visit behavior information, membership registration, login, purchase, etc. Feature 1. Easily create custom audiences and ...

🎯 Targeting

44 options related to visits/membership/purchases (visit date, returning/new visit, search engine, search term, visit time slot, gender, age group, marital status, product view, cart, purchase, etc.). App data (ADID) based: gender, age, marital status, presence of children, installed app list, interests, purchase information, device. Web data (Cookie) based: search keywords, visit history, interests, member analysis.

👥 Audience

웹 데이터: 한달 유니크 쿠키 수 약 2억 8천만 (2021.7월 기준, ACE Counter 로그 분석 솔루션 기반). 앱 데이터(안드로이드): ADID 수 약 2천 8백만 (2021.7월 기준, NHN DATA 자체 데이터 + NHN 그룹사 + 외부 데이터).

📍 Placement

인하우스 마케팅: 고객사 자사 사이트/앱 내부 배너 노출. 외부 광고: 추출한 오디언스(세그먼트 ADID)를 페이스북 등 매체 계정에 전송하여 광고 노출.

📊 KPI Metrics

CTR, CPC, CVR, ROAS, 인증률, 인증당비용, 게이지먼트(Engagement), 유료사용자 증가율.

💰 Minimum Budget Details

셀프마켓 데이터 조회: 월 150만원 (1,000회). 오디언스 추출 및 광고 노출 패키지: 2주 200만원 (매체별).

🏷️ Tags

고객행동분석 데이터_분석 고객데이터통합솔루션 맞춤콘텐츠 오디언스추출 데이터솔루션 AI분석 오디언스세그먼트 타겟팅 ADID 마케팅자동화 인사이트리포트 3rd파티데이터

Connected hubs for this product

NHN DATA CRM 범용플랫폼 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from NHN DATA is mainly reviewed in a CRM context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Self-Market data lookup: 1.5 million KRW per month (1,000 queries). Audience extraction and ad exposure package: 2 weeks 2 million KRW (per media).. The minimum budget reference is 1500000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: 44 options related to visits/membership/purchases (visit date, returning/new visit, search engine, search term, visit t…. Then review audience: 웹 데이터: 한달 유니크 쿠키 수 약 2억 8천만 (2021.7월 기준, ACE Counter 로그 분석 솔루션 기반). 앱 데이터(안드로이드): ADID 수 약 2천 8백만 (2021.7월 기준, NHN DATA…. Placement context: 인하우스 마케팅: 고객사 자사 사이트/앱 내부 배너 노출. 외부 광고: 추출한 오디언스(세그먼트 ADID)를 페이스북 등 매체 계정에 전송하여 광고 노출..