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디지털 동영상/인스트림 Channel 동영상/OTT Vertical 커머스 Pricing 하이브리드 A Ready verified

YouTube TrueView In-Stream Ads

Google · YouTube

🧠 Use in Media Mix 📄 .md
💰 Pricing
CPV 30~100 KRW (varies by target/competition)
Minimum Budget: 10000
Review note
  • Needs additional review across pricing, targeting, and source quality.
🧭 Taxonomy
Subtype 동영상/인스트림
Channel 동영상/OTT
Vertical 커머스
Pricing 하이브리드

📡 Media Info

Publisher Google
Media YouTube
Media Type 디지털 · 동영상/인스트림
Pricing Model CPM

📋 Description

Skippable video ads displayed before, during, or after YouTube video playback. Billed only after 30+ seconds of viewing or a click. Approximately 45 million YouTube MAU in Korea.

🎯 Targeting

Demographics, interests, keywords, retargeting, lookalike audiences

👥 Audience

대규모 도달과 동영상 조회를 동시에 확보하려는 브랜드·앱·커머스 광고주에 적합

📍 Placement

YouTube watch page 전/중/후, Google video partners

📊 KPI Metrics

CTR 0.5~2.0%, TrueView rate 25~35%, CPV, VTR, 전환수

Expected CTR: 0.5~2.0%
Expected VTR: 25~35%

📐 Ad Specs

권장 16:9 또는 9:16, 15~30초 주력, 3분 미만 권장

💰 Minimum Budget Details

일 예산 1만 원+

🏷️ Tags

유튜브 YouTube 인스트림 TrueView 동영상광고 브랜딩 퍼포먼스

Connected hubs for this product

Google 동영상/OTT 커머스 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from Google is mainly reviewed in a 동영상/OTT context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is CPV 30~100 KRW (varies by target/competition). The minimum budget reference is 10000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Demographics, interests, keywords, retargeting, lookalike audiences. Then review audience: 대규모 도달과 동영상 조회를 동시에 확보하려는 브랜드·앱·커머스 광고주에 적합. Placement context: YouTube watch page 전/중/후, Google video partners.

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