디지털 동영상 Channel 동영상/OTT Vertical 범용플랫폼 Pricing 하이브리드 A Ready verified

Google Display & Video 360

Google · Display & Video 360 (DV360)

🧠 Use in Media Mix 📄 .md

💰 Pricing

Specific unit cost information is not specified. Operates on a flat-rate per package basis, with a minimum monthly execution amount of 5 million KRW.

Minimum Budget: 5000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 동영상

Channel 동영상/OTT

Vertical 범용플랫폼

Pricing 하이브리드

📡 Media Info

Publisher Google

Media Display & Video 360 (DV360)

Media Type 디지털 · 동영상

Pricing Model CPC/CPM

📋 Description

DV360 is the DSP (Demand Side Platform) of the Google Marketing Platform and an integrated media buying platform for display and video advertising. It supports various display and video ad formats and optimizes various advertising goals such as brand awareness, clicks, and conversions through real-time bidding (RTB) and automated bidding strategies. It is integrated with over 80 ad exchanges outside of Google's inventory, providing wide coverage and low CPM. Google DV360 (Display & Video 360) is Google's professional programmatic DSP, enabling ad delivery to more inventory than Google Ads and allowing the combination of first-party audiences using Google Audiences without additional fees. It enables potential customer acquisition and maximized efficiency through precise user targeting and advanced machine optimization. Atelos has been running DV360 campaigns since 2018 and the Google Marketing Platform developed for smart marketing and performance improvement...

🎯 Targeting

Content-based targeting (brand safety, inventory environment, app/site, placement, keyword, viewability, category, language, video size), Technology/device-based targeting (browser, device, connection speed, carrier ISP), User-based targeting (own audience data, Google Audiences, competitor URL/keyword/app extracted audiences, third-party audience data, location, date & time, demographics, frequency), Inventory source targeting (open auction inventory, Programmatic guaranteed deals, Tag guaranteed deals, Non-guaranteed fixed deals, Non-guaranteed auctions)

👥 Audience

주요 이용자 특성은 명시되지 않으나, 구글 오디언스 및 제3자 오디언스 데이터를 활용한 세분화된 타겟팅이 가능합니다. MAU 등 수치는 제공되지 않음.

📍 Placement

디스플레이: 웹사이트, 앱 내 배너 구좌. 비디오: 웹 또는 앱 내 비디오 재생 지원 구좌, 유튜브 플랫폼(인스트림, 범퍼, 논스킵퍼블, Trueview for action, 쇼츠). 페이지 내 위치(상단, 하단, 피드 내, 기사 내) 수동 설정 가능.

📊 KPI Metrics

노출수, 클릭수, 클릭률(CTR), CPC, CPM, CPA, 전환수, 전환율(CVR), ROAS, 도달률

📐 Ad Specs

이미지 광고: 스태틱 이미지, 동적 소재(애니메이션). 비디오 광고: 아웃스트림 비디오(15초 미만, 15초, 20초, 30초, 60초, 90초 이상, 16:9, 4:3, 9:16, 3:4 비율), 유튜브 인스트림 스킵퍼블(5초 스킵 가능, 길이 무제한), 유튜브 범퍼(6초 이내, 스킵 불가), 유튜브 논스킵퍼블(6~15초, 스킵 불가). 파일 형식 및 용량 제한은 명시되지 않음.

💰 Minimum Budget Details

월 500만원

🏷️ Tags

애드네트워크 dsp 배너광고 앱광고 유튜브 디맨드젠 프로그래매틱 DV360 디스플레이광고 비디오광고 구글마케팅플랫폼 실시간입찰 데이터타겟팅 퍼포먼스최적화

Connected hubs for this product

Google 동영상/OTT 범용플랫폼 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from Google is mainly reviewed in a 동영상/OTT context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Specific unit cost information is not specified. Operates on a flat-rate per package basis, with a minimum monthly execution amount of 5 million KRW.. The minimum budget reference is 5000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Content-based targeting (brand safety, inventory environment, app/site, placement, keyword, viewability, category, lang…. Then review audience: 주요 이용자 특성은 명시되지 않으나, 구글 오디언스 및 제3자 오디언스 데이터를 활용한 세분화된 타겟팅이 가능합니다. MAU 등 수치는 제공되지 않음.. Placement context: 디스플레이: 웹사이트, 앱 내 배너 구좌. 비디오: 웹 또는 앱 내 비디오 재생 지원 구좌, 유튜브 플랫폼(인스트림, 범퍼, 논스킵퍼블, Trueview for action, 쇼츠). 페이지 내 위치(상단, 하단,….