디지털 Channel 디스플레이 Vertical 교육/키즈 Pricing 하이브리드 A Ready verified

Discovery of Play

NHN AD · 오픈애즈

🧠 Use in Media Mix 📄 .md

💰 Pricing

Basic product 'Today's Discovery' standalone execution: 1,000,000 KRW (weekly/VAT separate). Package price with added options: Nudge-type message +500,000 KRW, Introduction content +1,000,000 KRW, Main homepage banner +1,500,000 KRW, Content-type banner +2,500,000 KRW. Separate cost negotiation required for custom option selection.

Minimum Budget: 1000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype -

Channel 디스플레이

Vertical 교육/키즈

Pricing 하이브리드

📡 Media Info

Publisher NHN AD

Media 오픈애즈

Media Type 디지털

Pricing Model 정액제

📋 Description

'Today's Discovery' is an advertising area located within the 'Advertising Product Information' category of OpenAdz, targeting pages where specific professional groups (such as marketing-related occupations) gather, like online advertising marketers. The page itself provides a segmentation effect and occupies a wide area covering 40% of the product homepage. It is not just a simple ad space; it enhances trust in the medium by placing client interviews alongside, covering the weakness of 'product' lists being pushed back by new products. Discovery of Play provides a mobile environment for parents who worry daily, 'What should I do with my child today?', allowing them to easily and quickly search and book everything from local kids' cafes, various theme parks, and accommodations for families to childcare teachers and real-time online play classes for children.

🎯 Targeting

Professional group targeting (marketing-related occupations like online advertising marketers). The document does not specify explicit options for age, gender, interests, region, or behavioral data.

👥 Audience

주 이용자: 온라인 광고 마케터를 포함한 기획, 마케팅, 디자이너, 개발자 등 마케팅 관련 다양한 직업군. 문서에 연령대, 성별 비율, MAU 등 구체적 수치는 없음.

📍 Placement

오픈애즈 내 '광고상품정보' 카테고리의 '오늘의발견' 영역. PC 및 Mobile 버전 모두 제공. 단독 집행 또는 메인홈배너, 팝업형(넛지) 메시지, 콘텐츠 등 다른 영역과 함께 패키지로 집행 가능.

📊 KPI Metrics

CTR 평균 3.7% (PC 3.54%, Mobile 3.05%). 랜딩페이지 접속량 30% 이상 증가.

📐 Ad Specs

PC 이미지 배너: 816 x 416 픽셀. Mobile 이미지 배너: 720 x 944 픽셀. 로고, 텍스트(제목, 키워드, 설명, 코멘트), CTA 버튼, 이미지(배경 제거 이미지 사용, 복잡한 도표/수치 자료 이미지 사용 불가), 배경색상(White, grayish 계열, 저채도 탁한 색상 사용 불가)에 대한 상세한 디자인 가이드 제공. 성공사례 콘텐츠 영역은 텍스트와 썸네일(300x300) 내용 제공으로 대체 가능.

💰 Minimum Budget Details

1000000

🏷️ Tags

유아 다양한_커뮤니티를_만나보세요! 디지털광고 배너광고 직업군타겟팅 마케터타겟팅 세그멘테이션 랜딩페이지 CTR 오픈애즈

Connected hubs for this product

NHN AD 디스플레이 교육/키즈 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from NHN AD is mainly reviewed in a 디스플레이 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Basic product 'Today's Discovery' standalone execution: 1,000,000 KRW (weekly/VAT separate). Package price with added options: Nudge-type message +500,000 KRW, Introduction content +1,000,000 KRW, Main homepage banner +1,500,000 KRW, Content-type banner +2,500,000 KRW. Separate cost negotiation required for custom option selection.. The minimum budget reference is 1000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Professional group targeting (marketing-related occupations like online advertising marketers). The document does not s…. Then review audience: 주 이용자: 온라인 광고 마케터를 포함한 기획, 마케팅, 디자이너, 개발자 등 마케팅 관련 다양한 직업군. 문서에 연령대, 성별 비율, MAU 등 구체적 수치는 없음.. Placement context: 오픈애즈 내 '광고상품정보' 카테고리의 '오늘의발견' 영역. PC 및 Mobile 버전 모두 제공. 단독 집행 또는 메인홈배너, 팝업형(넛지) 메시지, 콘텐츠 등 다른 영역과 함께 패키지로 집행 가능..