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KOBACO 2026-03-24 100.0%

kobaco All in ONE

A Shortlist verified ์ง€์ƒํŒŒ/๊ต์œก Channel TV Vertical ๋ทฐํ‹ฐ

IPTV ์…‹ํ†ฑ๋ฐ•์Šค๋ฅผ ํ†ตํ•ด ๋™์ผ ์‹œ๊ฐ„๋Œ€ ๊ฐ™์€ ์ฑ„๋„์—์„œ ํƒ€๊ฒŸ ์‹œ์ฒญ ๊ฐ€๊ตฌ๋ณ„๋กœ ์„œ๋กœ ๋‹ค๋ฅธ ๋งž์ถคํ˜• ๊ด‘๊ณ ๋ฅผ ์†ก์ถœํ•˜๋Š” TV ๊ด‘๊ณ  ์†”๋ฃจ์…˜์ž…๋‹ˆ๋‹ค. ๊ธฐ์กด TV ๊ด‘๊ณ ์˜ ๋†’์€ ์‹ ๋ขฐ์„ฑ, ๊ธ์ •์  ๊ฐ์ • ํ˜•์„ฑ, ์žฅ๊ธฐ์  ์˜ํ–ฅ๋ ฅ๊ณผ ๋””์ง€ํ„ธ ๊ด‘๊ณ ์˜ ํƒ€๊ฒŸํŒ… ๊ฐ€๋Šฅ, ์™„์ „ ์‹œ์ฒญ ๊ธฐ์ค€ ๊ณผ๊ธˆ, ์‹ค์‹œ๊ฐ„ ๋ฆฌํฌํŒ… ๋“ฑ์˜ ์žฅ์ ์„ ๊ฒฐํ•ฉํ•œ ํ•˜์ด๋ธŒ๋ฆฌ๋“œ ๊ด‘๊ณ  ์ƒํ’ˆ์ž…๋‹ˆ๋‹ค. KOBACO๊ฐ€ ์ง€์ƒํŒŒ TV์™€ CATV/PP(ํ”„

TV Pricing CPV ๋ณด๋„ˆ์Šค ์ ์šฉ ์‹œ CPV 4~8์› (15์ดˆ ์†Œ์žฌ ๊ธฐ์ค€)
Targeting: ํƒ€๊ฒŸํŒ… ์˜ต์…˜์€ ๋งค์šฐ ์ƒ์„ธํ•˜๋ฉฐ ํฌ๊ฒŒ ๋‘ ๊ฐ€์ง€ ์„ธ๊ทธ๋จผํŠธ ์ฒด๊ณ„๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. 1) Mobile ์„ธ๊ทธ๋จผํŠธ: ์…‹ํ†ฑ๋ฐ•์Šค์™€ ํŽ˜์–ด๋ง๋œ ๋ชจ๋ฐ”์ผ ๋ฐ์ดํ„ฐ ๊ธฐ๋ฐ˜ ๊ฐœ์ธํ™” ํƒ€๊ฒŸํŒ…. ์นดํ…Œ๊ณ ๋ฆฌ๋ณ„ ์„ธ๊ทธ๋จผํŠธ ์˜ˆ์‹œ - ๋ฐ๋ชจ๊ทธ๋ž˜ํ”ฝ(Z์„ธ๋Œ€, 3049๋‚จ์„ฑ...
Audience: ๋ฌธ์„œ์— MAU ๋“ฑ ์ •๋Ÿ‰์  ์ˆ˜์น˜๋Š” ์ œ์‹œ๋˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค. ๋‹ค๋งŒ, IPTV 3์‚ฌ์™€ ์ œํœด์‚ฌ์˜ ๋ชจ๋ฐ”์ผ ์„œ๋น„์Šค๋ฅผ ํ†ตํ•ด ๋Œ€ํ•œ๋ฏผ๊ตญ ์ธ๊ตฌ 90% ์ด์ƒ์˜ ๋ฐ์ดํ„ฐ ์ปค๋ฒ„๋ฆฌ์ง€๋ฅผ ํ™•๋ณดํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, koba...
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KBS 2026-03-24 63.1%

KBS2 ํ† ๋ง‰๊ด‘๊ณ  15์ดˆ (์ „์ฒด ์‹œ๊ฐ„๋Œ€)

A Ready verified ์ง€์ƒํŒŒ/ํ† ๋ง‰ Channel TV

KBS2 ํ”„๋กœ๊ทธ๋žจ ์‚ฌ์ด์— ํŽธ์„ฑ๋˜๋Š” ํ† ๋ง‰๊ด‘๊ณ (SB) 15์ดˆ. ์‹œ๊ฐ„๋Œ€๋ณ„ ๋‹จ๊ฐ€ ์ฐจ๋“ฑ ์ ์šฉ. SA๊ธ‰ ํ”„๋กœ๊ทธ๋žจ ๊ธฐ์ค€ ์ผ๋ฐ˜CM๊ณผ ๋™๋“ฑ ๋ฐธ๋ฅ˜. ๋ณด๋„ˆ์Šค ๊ตฌ์„ฑ์— ํ™œ์šฉ ๊ฐ€๋Šฅ. KOBACO ๊ณต์‹œ ๋‹จ๊ฐ€ํ‘œ์— ์˜๊ฑฐ ์‹œ๊ฐ„๋Œ€/์‹œ๊ธ‰๋ณ„ ๊ณผ๊ธˆ.

TV Pricing CPRP 15์ดˆ ๊ธฐ์ค€: S์‹œ๊ธ‰ ์•ฝ 500๋งŒ์›, A์‹œ๊ธ‰ ์•ฝ 300๋งŒ์›, B์‹œ๊ธ‰ ์•ฝ
Targeting: ์‹œ๊ฐ„๋Œ€๋ณ„ (SA/A/B/C์‹œ๊ธ‰), ์ „๊ตญ ์ง€์ƒํŒŒ
Audience: KBS2 ์ „ ์‹œ๊ฐ„๋Œ€ ์‹œ์ฒญ์ž. ์‹œ๊ธ‰์— ๋”ฐ๋ผ ์‹œ์ฒญ๋ฅ  ๋ฐ ํƒ€๊ฒŸ ์ƒ์ด
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KBS 2026-03-24 61.7%

KBS2 ์ฃผ๋ง๋“œ๋ผ๋งˆ ์ค‘CM (SA๊ธ‰, ํ† )

A Ready verified ์ง€์ƒํŒŒ/๋“œ๋ผ๋งˆ Channel TV Vertical ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ

KBS2 ์ฃผ๋ง๋“œ๋ผ๋งˆ(ํ† ์š”์ผ) ์ค‘๊ฐ„๊ด‘๊ณ  15์ดˆ. KBS2 ์ตœ๊ณ  ํ”„๋ฆฌ๋ฏธ์—„ ์ƒํ’ˆ์œผ๋กœ, SA๊ธ‰ ํ”„๋กœ๊ทธ๋žจ ๋ถ„๋ฅ˜. 1.5์–ต ์˜ˆ์‚ฐ ์‹œ 1ํšŒ ํ•„์ˆ˜ ํ™•๋ณด ๋Œ€์ƒ. ๋ณด๋„ˆ์Šค ์ œ๊ณต ๋ถˆ๊ฐ€ ํ”„๋กœ๊ทธ๋žจ. 2026๋…„ 1์›” ๊ธฐ์ค€ ํ‰๊ท  ๊ด‘๊ณ ์‹œ์ฒญ๋ฅ  1.531% (ํƒ€๊ฒŸ2 ๊ธฐ์ค€). KOBACO ํ†ตํ•ด ๊ฑฐ๋ž˜.

TV Pricing ํ•˜์ด๋ธŒ๋ฆฌ๋“œ 15์ดˆ 1ํšŒ ์•ฝ 1,200๋งŒ~1,500๋งŒ์› (์‹œ์ฆŒ/์‹œ์ฒญ๋ฅ ์— ๋”ฐ๋ผ ๋ณ€๋™).
Targeting: ํ”„๋กœ๊ทธ๋žจ ์‹œ๊ฐ„๋Œ€ (ํ†  20:00~), ์ „๊ตญ ์ง€์ƒํŒŒ ์ปค๋ฒ„๋ฆฌ์ง€
Audience: KBS2 ์ฃผ๋ง๋“œ๋ผ๋งˆ ์‹œ์ฒญ์ž. ์ „ ์—ฐ๋ น๋Œ€, ํŠนํžˆ 30~60๋Œ€. ๊ณ ์ • ์‹œ์ฒญ์ธต ํ’๋ถ€. ํ‰๊ท  ์‹œ์ฒญ๋ฅ  1.531%
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KBS 2026-03-24 60.4%

KBS TV Advertising (Terrestrial Broadcast)

A Ready verified ์ง€์ƒํŒŒ Channel TV Vertical ๋ฐฐ๋‹ฌ/๋กœ์ปฌ

CM ads before/after KBS 1TV/2TV programs and program sponsorships/PPL. As the sole public broadcaster in Korea, it covers all age groups and regions. Features high-rated programs like News 9, weekend

TV Pricing CPRP 15-second spot: 2~10+ million KRW (varie
Targeting: Program/time slot/day of week, region (local ads possible)
Audience: KBS ์ „ ์—ฐ๋ น๋Œ€ ์‹œ์ฒญ. ํŠนํžˆ 40~70๋Œ€ ์‹œ์ฒญ๋ฅ  ๋†’์Œ. ์ „๊ตญ ์ปค๋ฒ„๋ฆฌ์ง€
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