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BMW KR 2026-03-24 100.0%

BMW Vantage App

A Ready verified ๋””์Šคํ”Œ๋ ˆ์ด Channel ๋ฆฌํ…Œ์ผ๋ฏธ๋””์–ด Vertical ๋ทฐํ‹ฐ

BMW Vantage is BMW's first membership mobile platform, offering various entertainment functions from vehicle purchase to management, shopping, events, and benefits from BMW and partner brands. Ad prod

๋””์ง€ํ„ธ Pricing ํ•˜์ด๋ธŒ๋ฆฌ๋“œ Rolling & Resizing: 2.5 million KRW / 1
Targeting: Membership level (Black, Gold, Silver, Bronze, Blue), Gender, Vehicle registration status (Home Main* can target custome...
Audience: ํšŒ์› ์ˆ˜ 40๋งŒ ๋ช… (24๋…„ 4์›” ๊ธฐ์ค€), ์›”ํ‰๊ท  ์„œ๋น„์Šค ์‚ฌ์šฉ์ž ์ˆ˜(MAU)๋Š” ํšŒ์› ์ˆ˜ ๋Œ€๋น„ 30%, BMW ๋Ÿญ์…”๋ฆฌ ํด๋ž˜์Šค ์˜ค๋„ˆ ๋ฐ ๋‹ค์–‘ํ•œ ๋ฉค๋ฒ„์‹ญ ๋“ฑ๊ธ‰ ๋ณด์œ  ๊ณ ๊ฐ, ์•ฝ 70์—ฌ๊ฐœ ๋ธŒ...
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๊ฒŸ์ฐจ 2026-03-24 51.7%

BMW i4 eDrive 40 M ์Šคํฌ์ธ  ํ”„๋กœ (2026 ์—ฐ์‹๋ณ€๊ฒฝ ์‹ ์ฐจ)

B Shortlist verified Vertical ์Šคํฌ์ธ 

๊ฒŸ์ฐจ๋ฅผ ํ†ตํ•ด ์ œ๊ณต๋˜๋Š” 2026๋…„ ์—ฐ์‹๋ณ€๊ฒฝ ์‹ ์ฐจ BMW i4 eDrive 40 M ์Šคํฌ์ธ  ํ”„๋กœ ๋ฆฌ์Šค/์žฅ๊ธฐ๋ ŒํŠธ ์ƒํ’ˆ์ž…๋‹ˆ๋‹ค. BMW์˜ ์ „๊ธฐ ์Šคํฌ์ธ  ์„ธ๋‹จ์œผ๋กœ, ๋†’์€ ํ• ์ธ์œจ์ด ์ ์šฉ๋œ ํŠน๊ฐ€ ์ƒํ’ˆ์ž…๋‹ˆ๋‹ค. ์‹ ์ฐจ ๊ตฌ๋งค ๋ถ€๋‹ด ์—†์ด ํ”„๋ฆฌ๋ฏธ์—„ ์ „๊ธฐ์ฐจ๋ฅผ ์ด์šฉํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๋””์ง€ํ„ธ ๊ธฐํƒ€ ์ •์ƒ๊ฐ€ 8,450๋งŒ์› โ†’ ํ• ์ธ๊ฐ€ 7,570๋งŒ์› (ํ• ์ธ์œจ 10.4%)
Targeting: ๊ฐœ์ธ/์‚ฌ์—…์ž ๊ณ ๊ฐ
Audience: BMW ๋ธŒ๋žœ๋“œ์™€ ์ „๊ธฐ ์Šคํฌ์ธ  ์„ธ๋‹จ์— ๊ด€์‹ฌ์ด ์žˆ๋Š” ๊ณ ๊ฐ
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BMW ์ฝ”๋ฆฌ์•„ 2026-03-24 51.5%

BMW iX3

B Shortlist text_only ๋””์Šคํ”Œ๋ ˆ์ด Channel ๋””์Šคํ”Œ๋ ˆ์ด

BMW์˜ ์ „๊ธฐ์ฐจ ๋ชจ๋ธ์ธ iX3๋ฅผ ํ™๋ณดํ•˜๋Š” ์›น์‚ฌ์ดํŠธ ๋ฐฐ๋„ˆ ๊ด‘๊ณ ์ž…๋‹ˆ๋‹ค. 'The first of a new era.'๋ผ๋Š” ์Šฌ๋กœ๊ฑด์œผ๋กœ ์ „๊ธฐ์ฐจ ์‹œ๋Œ€์˜ ์‹œ์ž‘์„ ์ƒ์ง•ํ•˜๋ฉฐ, ์ง€์† ๊ฐ€๋Šฅํ•œ ๋ฏธ๋ž˜ ๋ชจ๋นŒ๋ฆฌํ‹ฐ์— ๋Œ€ํ•œ BMW์˜ ๋น„์ „์„ ์ „๋‹ฌํ•ฉ๋‹ˆ๋‹ค. ์ „๊ธฐ์ฐจ์— ๊ด€์‹ฌ ์žˆ๋Š” ์†Œ๋น„์ž์—๊ฒŒ iX3์˜ ๋””์ž์ธ, ์„ฑ๋Šฅ, ๊ธฐ์ˆ ์„ ์•Œ๋ฆฌ๊ณ  ์‚ฌ์ „ ์˜ˆ์•ฝ์ด๋‚˜ ๋ชจ๋ธ ์ •๋ณด ํƒ์ƒ‰์„ ์œ ๋„ํ•ฉ๋‹ˆ๋‹ค.

๋””์ง€ํ„ธ ๊ธฐํƒ€ ๊ฐ€๊ฒฉ ์ •๋ณด ์—†์Œ
Targeting: ์ „๊ธฐ์ฐจ ๊ด€์‹ฌ ๊ณ ๊ฐ, ํ™˜๊ฒฝ์„ ์ค‘์‹œํ•˜๋Š” ์†Œ๋น„์ž, ํ…Œ์Šฌ๋ผ ๋“ฑ ๊ฒฝ์Ÿ ์ „๊ธฐ์ฐจ ๋ธŒ๋žœ๋“œ ๋น„๊ต ๊ณ ๊ฐ
Audience: ํ™˜๊ฒฝ์˜์‹์ด ๋†’์€ ์ค‘์ƒ์ธต ์†Œ๋น„์ž, ์‹ ๊ธฐ์ˆ ์„ ์„ ํ˜ธํ•˜๋Š” ์–ผ๋ฆฌ ์–ด๋‹ตํ„ฐ, ๋„์‹œ ๊ทผ๊ต ๊ฑฐ์ฃผ์ž
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๊ฒŸ์ฐจ 2026-03-24 51.3%

BMW i5 eDrive 40 SE (2026 ๋ณด์กฐ๊ธˆ ํ™•์ • ์ „๊ธฐ์ฐจ)

B Shortlist verified

๊ฒŸ์ฐจ๋ฅผ ํ†ตํ•ด ์ œ๊ณต๋˜๋Š” 2026๋…„ ๋ณด์กฐ๊ธˆ์ด ํ™•์ •๋œ BMW i5 eDrive 40 SE ๋ฆฌ์Šค/์žฅ๊ธฐ๋ ŒํŠธ ์ƒํ’ˆ์ž…๋‹ˆ๋‹ค. BMW์˜ ์ตœ์‹  ์ „๊ธฐ ์„ธ๋‹จ์œผ๋กœ, ๋†’์€ ํ• ์ธ์œจ๊ณผ ๋ณด์กฐ๊ธˆ ํ˜œํƒ์„ ๋™์‹œ์— ๋ฐ›์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์‹ ์ฐจ ๊ตฌ๋งค ๋ถ€๋‹ด ์—†์ด ์ตœ์ƒ์œ„ ์ „๊ธฐ ์„ธ๋‹จ์„ ์ด์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๊ธฐํšŒ์ž…๋‹ˆ๋‹ค.

๋””์ง€ํ„ธ ๊ธฐํƒ€ ์ •์ƒ๊ฐ€ 8,490๋งŒ์› โ†’ ํ• ์ธ๊ฐ€ 7,290๋งŒ์› (ํ• ์ธ์œจ 14.1%)
Targeting: ๊ฐœ์ธ/์‚ฌ์—…์ž ๊ณ ๊ฐ
Audience: BMW ๋ธŒ๋žœ๋“œ์˜ ์ตœ์‹  ์ „๊ธฐ ์„ธ๋‹จ์— ๊ด€์‹ฌ์ด ์žˆ๋Š” ํ”„๋ฆฌ๋ฏธ์—„ ๊ณ ๊ฐ์ธต
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๊ฒŸ์ฐจ 2026-03-24 50.7%

BMW 3์‹œ๋ฆฌ์ฆˆ 320i M ์Šคํฌ์ธ  (๋ธŒ๋žœ๋“œ ํ• ์ธ ํ”„๋กœ๋ชจ์…˜)

B Shortlist verified Vertical ์Šคํฌ์ธ 

๊ฒŸ์ฐจ๋ฅผ ํ†ตํ•ด ์ œ๊ณต๋˜๋Š” BMW 3์‹œ๋ฆฌ์ฆˆ 320i M ์Šคํฌ์ธ  ๋ฆฌ์Šค/์žฅ๊ธฐ๋ ŒํŠธ ์ƒํ’ˆ์œผ๋กœ, ๋ธŒ๋žœ๋“œ ํ• ์ธ ํ”„๋กœ๋ชจ์…˜ ๋Œ€์ƒ ์ฐจ๋Ÿ‰์ž…๋‹ˆ๋‹ค. BMW์˜ ์ธ๊ธฐ ์Šคํฌ์ธ  ์„ธ๋‹จ์„ ํ• ์ธ๋œ ๊ฐ€๊ฒฉ์— ์ด์šฉํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์‹ ์ฐจ ๊ตฌ๋งค ๋ถ€๋‹ด ์—†์ด ์Šคํฌํ‹ฐํ•œ ์ฃผํ–‰ ๊ฐ์„ฑ์„ ์ฆ๊ธธ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๋””์ง€ํ„ธ ๊ธฐํƒ€ ์ •์ƒ๊ฐ€ 6,210๋งŒ์› โ†’ ํ• ์ธ๊ฐ€ 5,430๋งŒ์› (ํ• ์ธ์œจ 12.6%)
Targeting: ๊ฐœ์ธ/์‚ฌ์—…์ž ๊ณ ๊ฐ
Audience: BMW 3์‹œ๋ฆฌ์ฆˆ์™€ ๊ฐ™์€ ์Šคํฌ์ธ  ์„ธ๋‹จ์„ ์„ ํ˜ธํ•˜๋Š” ์ Š์€ ์ธต ๋ฐ ๋“œ๋ผ์ด๋น™ ๋งค๋‹ˆ์•„
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BMW ์ฝ”๋ฆฌ์•„ 2026-03-24 50.5%

THE NEW BMW

B Shortlist text_only ๋ฉ”์‹œ์ง• Channel ๋ฉ”์‹œ์ง•

BMW์˜ ์ƒˆ๋กœ์šด ๋ชจ๋ธ์„ ์†Œ๊ฐœํ•˜๋Š” ์›น์‚ฌ์ดํŠธ ๋ฉ”์ธ ๋ฐฐ๋„ˆ ๊ด‘๊ณ ์ž…๋‹ˆ๋‹ค. 'THE NEW BMW'๋ผ๋Š” ํƒ€์ดํ‹€๋กœ ์‹ ์ œํ’ˆ ์ถœ์‹œ๋ฅผ ์•Œ๋ฆฌ๋ฉฐ, ์‹œ๊ฐ์ ์œผ๋กœ ๋‹๋ณด์ด๋Š” ๋””์ž์ธ์œผ๋กœ ๋ธŒ๋žœ๋“œ ์ด๋ฏธ์ง€๋ฅผ ๊ฐ•ํ™”ํ•ฉ๋‹ˆ๋‹ค. ๋ฐฉ๋ฌธ์ž์—๊ฒŒ ์ƒˆ๋กœ์šด BMW ๋ผ์ธ์—…์— ๋Œ€ํ•œ ๊ด€์‹ฌ์„ ์œ ๋„ํ•˜๊ณ , ๋ชจ๋ธ ์ •๋ณด ํ™•์ธ ๋˜๋Š” ์‹œ์Šน ์‹ ์ฒญ ๋“ฑ์˜ ๋‹ค์Œ ํ–‰๋™์œผ๋กœ ์œ ๋„ํ•˜๋Š” ๊ฒƒ์ด ์ฃผ์š” ๋ชฉ์ ์ž…๋‹ˆ๋‹ค.

๋””์ง€ํ„ธ ๊ธฐํƒ€ ๊ฐ€๊ฒฉ ์ •๋ณด ์—†์Œ
Targeting: BMW ๊ณต์‹ ์›น์‚ฌ์ดํŠธ ๋ฐฉ๋ฌธ์ž, ์ž๋™์ฐจ ๊ด€์‹ฌ ๊ณ ๊ฐ, ํ”„๋ฆฌ๋ฏธ์—„ ์„ธ๋‹จ ๊ตฌ๋งค ์˜ˆ์ •์ž
Audience: ๊ณ ์†Œ๋“์ธต, ํ”„๋ฆฌ๋ฏธ์—„ ์ž๋™์ฐจ ๋ธŒ๋žœ๋“œ์— ๊ด€์‹ฌ ์žˆ๋Š” ์†Œ๋น„์ž, ์ƒˆ์ฐจ ๊ตฌ๋งค๋ฅผ ๊ณ ๋ ค ์ค‘์ธ ๊ณ ๊ฐ
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