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디지털 소셜/숏폼 Channel 네이티브 Vertical 범용플랫폼 Pricing 하이브리드 A Ready verified

Instagram Reels Ads

Meta · Instagram

🧠 Use in Media Mix 📄 .md
💰 Pricing
CPM approx. 3,000~8,000 KRW (varies by target/season)
Minimum Budget: 10000
Review note
  • Needs additional review across pricing, targeting, and source quality.
🧭 Taxonomy
Subtype 소셜/숏폼
Channel 네이티브
Vertical 범용플랫폼
Pricing 하이브리드

📡 Media Info

Publisher Meta
Media Instagram
Media Type 디지털 · 소셜/숏폼
Pricing Model CPC/CPM

📋 Description

Short-form video ads displayed full-screen in the Instagram Reels feed. Concentrated reach among the MZ generation (ages 18-34). UGC-style creatives show high effectiveness.

🎯 Targeting

Age, gender, interests, behavior, lookalike, custom audiences

👥 Audience

18~34세 도달 효율이 높고, 숏폼 시청 빈도가 높은 모바일 사용자층에 적합

📍 Placement

Instagram Reels, Facebook Reels, Explore 진입 릴스 뷰어

📊 KPI Metrics

CTR 0.7~1.5%, ThruPlay, 3초 조회수, CPA, ROAS

Expected CTR: 0.7~1.5%
Expected VTR: 15~30%

📐 Ad Specs

9:16 세로형 권장, 첫 2초 훅 강조, 사운드/자막 병행 권장

💰 Minimum Budget Details

일 예산 1만 원+

🏷️ Tags

Meta Instagram 인스타그램 릴스 숏폼 소셜 브랜딩 퍼포먼스

Connected hubs for this product

Meta 네이티브 범용플랫폼 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from Meta is mainly reviewed in a 네이티브 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is CPM approx. 3,000~8,000 KRW (varies by target/season). The minimum budget reference is 10000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Age, gender, interests, behavior, lookalike, custom audiences. Then review audience: 18~34세 도달 효율이 높고, 숏폼 시청 빈도가 높은 모바일 사용자층에 적합. Placement context: Instagram Reels, Facebook Reels, Explore 진입 릴스 뷰어.

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