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디지털 검색 Channel 디스플레이 Vertical 범용플랫폼 Pricing CPT A Ready verified

Naver Brand Search Ad

네이버 · 네이버 검색광고

🧠 Use in Media Mix 📄 .md

💰 Pricing

Monthly 500,000~20,000,000 KRW (differentiated based on keyword search volume)

Minimum Budget: 500000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 검색

Channel 디스플레이

Vertical 범용플랫폼

Pricing CPT

📡 Media Info

Publisher 네이버

Media 네이버 검색광고

Media Type 디지털 · 검색

Pricing Model CPT

📋 Description

A premium search ad that displays a brand-exclusive area at the top of Naver's integrated search results when a brand keyword is entered. It monopolizes search results with a brand-exclusive UI including logo, representative image, key service links, and promotion banner. Strengthens brand awareness/trust and secures high click-through rates compared to organic traffic.

🎯 Targeting

Users searching for specific brand keywords

👥 Audience

브랜드명 검색 사용자 — 구매 의도/관심이 높은 핵심 오디언스

📍 Placement

네이버 통합 검색 결과 최상단 브랜드 전용 영역 (모바일/PC)

📊 KPI Metrics

CTR 15~40% (브랜드 키워드), 브랜드 인지도, 검색 점유율

📐 Ad Specs

로고, 대표이미지, 서브링크 최대 4개, 프로모션 배너

💰 Minimum Budget Details

월 50만원~

🏷️ Tags

네이버 브랜드검색 검색광고 CPT 브랜딩

Connected hubs for this product

네이버 디스플레이 범용플랫폼 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 네이버 is mainly reviewed in a 디스플레이 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Monthly 500,000~20,000,000 KRW (differentiated based on keyword search volume). The minimum budget reference is 500000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Users searching for specific brand keywords. Then review audience: 브랜드명 검색 사용자 — 구매 의도/관심이 높은 핵심 오디언스. Placement context: 네이버 통합 검색 결과 최상단 브랜드 전용 영역 (모바일/PC).