OOH (옥외) 디스플레이 Channel OOH/DOOH Vertical 패션 Pricing 하이브리드 A Ready verified

Focus Media

포커스미디어 · 포커스미디어 엘리베이터TV

🧠 Use in Media Mix 📄 .md

💰 Pricing

Brand Information (Seoul Living Zone Apartments): Half Package (30,000 units, 4 weeks) Special Price 90,000,000 KRW, Regular Price 165,000,000 KRW | Full Package (60,000 units, 4 weeks) Special Price 180,000,000 KRW, Regular Price 330,000,000 KRW. Brand Information (Premium Apartments): Full Package (1,000 units, 4 weeks) 40,000,000 KRW. Brand Information (High-End Apartments): Full Package (93 units, 4 weeks) 10,000,000 KRW, Tower Palace Exclusive (40 units) 5,000,000 KRW, Hannam The Hill Exclusive (53 units) 7,000,000 KRW. Culture Information: Half Package (30,000 units, 1 week) 22,500,000 KRW | Full Package (60,000 units, 1 week) 45,000,000 KRW. Neighborhood Commercial District Information: Per apartment complex unit price (based on 4 weeks) S+ Grade 15,000 KRW, S Grade 13,000 KRW, A+ Grade 10,000 KRW, A Grade 7,000 KRW. Public Information (Central Administrative Agencies): Half Package (31,000 units, 4 weeks) 38,750,000 KRW | Full Package (62,000 units, 4 weeks) 77,500,000 KRW. Public Information (Local Governments): Seoul City Hall Package (20,000 units) 50,000,000 KRW, Gyeonggi Provincial Office Package (33,000 units) 82,500,000 KRW, Incheon City Hall Package (7,000 units) 17,500,000 KRW. Public Information (Regional Public Information): City/County/District administrative area full package, per unit 5,000 KRW. Office TV: Full Package (2,000 units, 4 weeks) Special Price 30,000,000 KRW, Regular Price 40,000,000 KRW. (All prices exclude VAT)

Minimum Budget: 90000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 디스플레이

Channel OOH/DOOH

Vertical 패션

Pricing 하이브리드

📡 Media Info

Publisher 포커스미디어

Media 포커스미디어 엘리베이터TV

Media Type OOH (옥외) · 디스플레이

Pricing Model 정액제

📋 Description

A display media installed in apartment elevators in the Seoul metropolitan area, it is a lifestyle-close media watched by approximately 7.2 million people daily. It holds an overwhelming #1 position with a 64% share of approximately 100,000 apartment elevator TVs in the Seoul metropolitan area, enabling thorough reach to high-income, high-consumption apartment residents. It provides the industry's only data-based performance measurement solution (F.act) to quantitatively analyze advertising effectiveness and supports optimized broadcasting strategies. - Brand Information (Seoul Living Zone / High-End / Office) Apartment/office elevator TV advertising optimized for increasing brand awareness and favorability. - Brand Premier Package Premium brand-optimized advertising product targeting consumers with purchasing power above a certain income level. - Culture Information (Seoul Living Zone / Office) Product suitable for executing cultural content such as movies, performances, and programs. - Neighborhood Commercial District Information Local product for neighborhood commercial districts operating within a clear business scope based on specific regional business hubs. - Public Information...

🎯 Targeting

Region: Apartment residents in 26 cities in the Seoul metropolitan area (Seoul, Gyeonggi-do, Incheon Metropolitan City, excluding some areas like Yeoncheon, Dongducheon). Specific product targets: 1) Brand Information-Seoul Living Zone: General high-income residents, 2) Brand Information-Premium Apartments: High-income residents centered in Gangnam, Seocho, Songpa, Mapo, Yongsan, Seongdong, 3) Brand Information-High-End Apartments: Residents possessing assets in the top 0.1% in South Korea. Data-based targeting: Demographics (gender, age, occupation, household composition), asset/income level (high-end ratio, average income), consumption level (credit card spending patterns), lifestyle (leisure, travel, etc.), apartment structure (square footage, number of rooms), complex infrastructure (surrounding facilities). Cluster targeting: High-end, households with children, complexes with high leisure consumption ratio, etc.

👥 Audience

서울·수도권 아파트 거주 인구 약 1,470만 명 중 일일 시청 인구 약 720만 명. 평균 소득: 서울·수도권 4,677만 원 (전국 평균 3,480만 원 대비 높음). 경제 활동 인구(15-64세) 비율 71%로 전국 평균(64%) 대비 높음. 주요 거주 단지 예시: 서울숲푸르지오, 도곡렉슬, 타워팰리스, 압구정현대 등 고급 아파트. 하이엔드 대상자(법인대표/전문직, 외제차 보유 등) 비율이 타사 대비 높음.

📍 Placement

아파트 엘리베이터 내부 디스플레이, 오피스 빌딩 내 디스플레이. 광고 노출 형태: 브랜드정보/문화정보/오피스TV - 풀화면 노출, 동네상권정보/공공정보 - 시간/뉴스/날씨가 포함된 화면 내 노출.

📊 KPI Metrics

도달률(Reach), 노출빈도(Frequency), GRP, CPRP, CPM, 광고 시청 데이터(총 시청자 수, 순 시청자 수), 브랜드 인지도, 이용 고려도, 액션 유발력, 광고 주목도.

📐 Ad Specs

소재 길이: 주로 15초 (일부 상품 20초, 30초 가능). 화면 비율: 세로형 (25인치, 55인치), 가로형 (27인치, 32인치). 파일 형식: 제작 가이드 참조 (별도 링크 존재). 송출 시간: 엘리베이터TV - 06:00 ~ 24:00 (18시간), 오피스TV - 평일 07:00 ~ 21:00 (14시간). 송출 시작일: 매주 월요일 (편성 마감: 송출일 기준 D-2).

💰 Minimum Budget Details

브랜드정보(서울생활권) 최소 4주 집행 기준 특판가 90,000,000원, 문화정보 최소 1주 집행 기준 22,500,000원, 동네상권정보 최소 4주 집행 기준 대당 7,000원, 공공정보 최소 2주 집행, 오피스TV 최소 4주 집행 기준 특판가 30,000,000원

🏷️ Tags

DOOH 옥외광고 엘리베이터TV 엘리베이터광고 OOG 서울생활권 아파트광고 데이터기반광고 하이엔드타겟팅 생활밀착형미디어 디지털사인

Connected hubs for this product

포커스미디어 OOH/DOOH 패션 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 포커스미디어 is mainly reviewed in a OOH/DOOH context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Brand Information (Seoul Living Zone Apartments): Half Package (30,000 units, 4 weeks) Special Price 90,000,000 KRW, Regular Price 165,000,000 KRW | Full Package (60,000 units, 4 weeks) Special Price 180,000,000 KRW, Regular Price 330,000,000 KRW. Brand Information (Premium Apartments): Full Package (1,000 units, 4 weeks) 40,000,000 KRW. Brand Information (High-End Apartments): Full Package (93 units, 4 weeks) 10,000,000 KRW, Tower Palace Exclusive (40 units) 5,000,000 KRW, Hannam The Hill Exclusive (53 units) 7,000,000 KRW. Culture Information: Half Package (30,000 units, 1 week) 22,500,000 KRW | Full Package (60,000 units, 1 week) 45,000,000 KRW. Neighborhood Commercial District Information: Per apartment complex unit price (based on 4 weeks) S+ Grade 15,000 KRW, S Grade 13,000 KRW, A+ Grade 10,000 KRW, A Grade 7,000 KRW. Public Information (Central Administrative Agencies): Half Package (31,000 units, 4 weeks) 38,750,000 KRW | Full Package (62,000 units, 4 weeks) 77,500,000 KRW. Public Information (Local Governments): Seoul City Hall Package (20,000 units) 50,000,000 KRW, Gyeonggi Provincial Office Package (33,000 units) 82,500,000 KRW, Incheon City Hall Package (7,000 units) 17,500,000 KRW. Public Information (Regional Public Information): City/County/District administrative area full package, per unit 5,000 KRW. Office TV: Full Package (2,000 units, 4 weeks) Special Price 30,000,000 KRW, Regular Price 40,000,000 KRW. (All prices exclude VAT). The minimum budget reference is 90000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Region: Apartment residents in 26 cities in the Seoul metropolitan area (Seoul, Gyeonggi-do, Incheon Metropolitan City,…. Then review audience: 서울·수도권 아파트 거주 인구 약 1,470만 명 중 일일 시청 인구 약 720만 명. 평균 소득: 서울·수도권 4,677만 원 (전국 평균 3,480만 원 대비 높음). 경제 활동 인구(15-64세) 비율 71%…. Placement context: 아파트 엘리베이터 내부 디스플레이, 오피스 빌딩 내 디스플레이. 광고 노출 형태: 브랜드정보/문화정보/오피스TV - 풀화면 노출, 동네상권정보/공공정보 - 시간/뉴스/날씨가 포함된 화면 내 노출..