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디지털 커머스/패션 Channel 리테일미디어 Vertical 패션 Pricing 하이브리드 A Ready verified

ZigZag Search/Brand Shop Ads

카카오스타일 · 지그재그

🧠 Use in Media Mix 📄 .md
💰 Pricing
CPC bidding type, featured event packages separate
Minimum Budget: 10000
Review note
  • Needs additional review across pricing, targeting, and source quality.
🧭 Taxonomy
Subtype 커머스/패션
Channel 리테일미디어
Vertical 패션
Pricing 하이브리드

📡 Media Info

Publisher 카카오스타일
Media 지그재그
Media Type 디지털 · 커머스/패션
Pricing Model CPC

📋 Description

Search ads and brand shop exposure ads within ZigZag, a fashion-specialized commerce platform. Operated by KakaoStyle, enabling linkage with Kakao data. A core platform for fashion consumers, women in their 20s-30s. Styling-based commerce aligned with MZ generation trends.

🎯 Targeting

Search keywords, style/category, age, size, brand preference

👥 Audience

지그재그 MAU 400만+. 20~30대 여성 패션 소비자, MZ세대 핵심

📍 Placement

검색 결과, 카테고리 상단, 브랜드샵, 기획전, 홈 추천

📊 KPI Metrics

ROAS, CTR, 구매 전환율, 찜 수

📐 Ad Specs

입점 상품 기반, 스타일링 이미지 권장

💰 Minimum Budget Details

일 1만원~ (셀프서브)

🏷️ Tags

지그재그 패션 카카오스타일 MZ세대 여성패션 커머스

Connected hubs for this product

카카오스타일 리테일미디어 패션 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 카카오스타일 is mainly reviewed in a 리테일미디어 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is CPC bidding type, featured event packages separate. The minimum budget reference is 10000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Search keywords, style/category, age, size, brand preference. Then review audience: 지그재그 MAU 400만+. 20~30대 여성 패션 소비자, MZ세대 핵심. Placement context: 검색 결과, 카테고리 상단, 브랜드샵, 기획전, 홈 추천.

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