디지털 동영상 Channel 라디오/오디오 Vertical 엔터테인먼트 Pricing 하이브리드 A Ready verified

SBS YouTube

SBS · SBS YOUTUBE

🧠 Use in Media Mix 📄 .md

💰 Pricing

General Video Ads: Non-Skip ad CPM 13,000 KRW, Skippable ad CPM 11,000 KRW, 100% exclusive ad CPM 18,000 KRW. Audio Ads: Non-Skip ad CPM 5,000 KRW. Premium Options: Age/Gender +1,000 KRW (Video)/+500 KRW (Audio), Device/OS +1,000 KRW/+500 KRW, Content +2,000 KRW/+500 KRW, Position Targeting +1,000 KRW/N/A, First Position +2,000 KRW/N/A. Global CPM Price Examples: UK Non-Skip 28,000 GBP, US Non-Skip 35,000 USD, Japan Non-Skip 17,000 JPY, etc. Performance Guaranteed: CPV 60 KRW, CPC 5,000 KRW, Reach Guaranteed per slot 20 million KRW. Impact Type: DMP Audience Targeting CPM 16,000 KRW (Non-Skip), Category Targeting CPM 15,000 KRW (Non-Skip). Topic Focus Type: Sub. 3M+ CPM 13,000 KRW (Non-Skip), Mega 8 Top 30 CPM 15,000 KRW (Non-Skip), Hot Clip Top 100 CPM 15,000 KRW (Non-Skip), Time Exclusive per slot 20 million KRW.

Minimum Budget: 5000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 동영상

Channel 라디오/오디오

Vertical 엔터테인먼트

Pricing 하이브리드

📡 Media Info

Publisher SBS

Media SBS YOUTUBE

Media Type 디지털 · 동영상

Pricing Model CPC/CPM

📋 Description

Provides trending broadcast clips from SBS, Korea's top-rated broadcaster, and trendy digital original content created directly by SBS production teams, through YouTube channels. Applies brand safety standards equivalent to terrestrial broadcast reviews, ensuring a content environment everyone can enjoy together. Major content genres include #KPOP, #DRAMA, #VARIETY, #SPORTS, #NEWS, #Current Affairs & Culture, etc. 1. Media Overview Media Name: SBS Official YouTube Partner Sales Scale: Total subscribers approx. 65 million+ / Monthly views 800 million+ Features: High-quality content based on SBS IP & guaranteed brand safety 2. Major Categories and Lineup Flexible channel mix is possible according to the target audience.

🎯 Targeting

Age/Gender: Targeting possible by 1-year increments (from age 18+), by 10-year increments. Device/OS: PC/Mobile/Connected TV, iOS/Android/Windows, etc. Content: Broadcast programs, channel-specific original content, other content bundles by type. Position Targeting: Pre-roll/Mid-roll/Post-roll position specification. First Position: Targeting the first clip a user watches upon accessing YouTube. Free Targeting Options: Channel, Day/Time, Region (Domestic), Persona. Targeting by advertising model persona/content, product & industry-specific content, sponsor/PPL/sponsorship content. DMP Audience Targeting: Interest-based targeting using behavioral data via integration with Lotte's DMP data. Category Targeting: Targeting specific scenes (including specific personas) within SBS YouTube clips. Channel Targeting: Major channels with over 3 million subscribers, real-time TOP 30 content from SBS's top 8 most popular channels (Mega 8), daily Top 100 hot clips by views. Geo, frequency cap, time of day, content owner, video and playlist targeting, VAST Embed, Site Language (no premium applied).

👥 Audience

월 평균 조회수 3100만 이상, 국내 이용자 커버리지 월 기준. 34세 이하 연령 비중 53%+. 주요 채널(Top5) 구독자 및 성별 비율: 채널1 구독자 867만 (남 37% 여 63%), 채널2 748만 (남 55% 여 45%), 채널3 702만 (남 43% 여 57%), 채널4 581만 (남 50% 여 50%), 채널5 507만 (남 45% 여 55%). 주요 채널 연령대 분포: 18-24세, 25-34세, 35-44세, 45-54세 비율 제공됨. SBS 유튜브 Global 누적 조회수 145억 회.

📍 Placement

인스트림 동영상 광고 (Pre-roll, Mid-roll, Post-roll). 인피드 동영상 광고. 오디오 Ads (Screenless 상황: YouTube 실행 중 다른 콘텐츠 서치 시, YouTube가 Background 상태일 때). 컴패니언 배너.

📊 KPI Metrics

예상 VTR(비디오 완료율): Non-Skip 광고 80%, Skip 가능 광고 10% (30초 기준), 오디오 Ads 85%, 범퍼 광고 85%. CTR(클릭율). CVR. ROAS. 도달률(Reach). 조회수. 클릭수. CPV. CPC.

📐 Ad Specs

일반 동영상 Ads: Non-Skip 광고 최대 15초 (15초 미만 가능, 권장), Skip 가능 광고 최대 600초(10분). 오디오 Ads: 15~20초 (15초 미만 가능, 권장). 범퍼 광고: 6초. 컴패니언 배너: 300x60 이미지 (무료 제공 가능). 파일: 유튜브 URL 전달 또는 파일 전달 가능. Audio Ads는 유튜브 URL 전달 필수. 일부 국가(유럽, 중동, 아프리카, 멕시코, 말레이시아, 싱가포르) 논스킵 광고 소재는 20초.

💰 Minimum Budget Details

500만원 (대부분의 상품), 2,000만원 (도달율 보장형, Time 독점형)

🏷️ Tags

동영상_플랫폼 브랜딩 유튜브 동영상광고 SBS 파트너세일즈 트루뷰 인스트림 오디오광고 퍼포먼스보장 타겟팅

Connected hubs for this product

SBS 라디오/오디오 엔터테인먼트 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from SBS is mainly reviewed in a 라디오/오디오 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is General Video Ads: Non-Skip ad CPM 13,000 KRW, Skippable ad CPM 11,000 KRW, 100% exclusive ad CPM 18,000 KRW. Audio Ads: Non-Skip ad CPM 5,000 KRW. Premium Options: Age/Gender +1,000 KRW (Video)/+500 KRW (Audio), Device/OS +1,000 KRW/+500 KRW, Content +2,000 KRW/+500 KRW, Position Targeting +1,000 KRW/N/A, First Position +2,000 KRW/N/A. Global CPM Price Examples: UK Non-Skip 28,000 GBP, US Non-Skip 35,000 USD, Japan Non-Skip 17,000 JPY, etc. Performance Guaranteed: CPV 60 KRW, CPC 5,000 KRW, Reach Guaranteed per slot 20 million KRW. Impact Type: DMP Audience Targeting CPM 16,000 KRW (Non-Skip), Category Targeting CPM 15,000 KRW (Non-Skip). Topic Focus Type: Sub. 3M+ CPM 13,000 KRW (Non-Skip), Mega 8 Top 30 CPM 15,000 KRW (Non-Skip), Hot Clip Top 100 CPM 15,000 KRW (Non-Skip), Time Exclusive per slot 20 million KRW.. The minimum budget reference is 5000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Age/Gender: Targeting possible by 1-year increments (from age 18+), by 10-year increments. Device/OS: PC/Mobile/Connect…. Then review audience: 월 평균 조회수 3100만 이상, 국내 이용자 커버리지 월 기준. 34세 이하 연령 비중 53%+. 주요 채널(Top5) 구독자 및 성별 비율: 채널1 구독자 867만 (남 37% 여 63%), 채널2 748만 (…. Placement context: 인스트림 동영상 광고 (Pre-roll, Mid-roll, Post-roll). 인피드 동영상 광고. 오디오 Ads (Screenless 상황: YouTube 실행 중 다른 콘텐츠 서치 시, YouTube가 Bac….