디지털 디스플레이 Channel 리테일미디어 Vertical 커머스 Pricing 하이브리드 A Ready verified

Single-Person Household Target Media - Dooit Advertising Product Introduction

🧠 Use in Media Mix 📄 .md

💰 Pricing

Splash: 1.5 million KRW (VAT excluded) / week, Delivery Complete Banner Package: 1 million KRW (VAT excluded) / 2 weeks, Group Purchase Viral Event Package: 1 million KRW (VAT excluded) / 2 days, Giveaway Viral Event: 1 million KRW (VAT excluded) / 2 days, Packaging Print Ad: 1 million KRW (200 KRW/ea, minimum 5,000 pieces), Sample Delivery: 1 million KRW (1,000 KRW/ea including shipping, minimum 1,000 pieces), KakaoTalk Messaging: 1 million KRW (minimum 30,000 people)

Minimum Budget: 1000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 디스플레이

Channel 리테일미디어

Vertical 커머스

Pricing 하이브리드

📡 Media Info

Publisher Station3, Inc.

Media 두잇

Media Type 디지털 · 디스플레이

Pricing Model 정액제

📋 Description

Dooit is the sole media targeting single-person households. It is an Everyday app providing various services beyond food delivery, including community, discounts, and shopping. Its main users are concentrated in five districts of Seoul (Gwanak-gu, Dongjak-gu, Yeongdeungpo-gu, Guro-gu, Geumcheon-gu) and show high app open frequency (34 times/month) and dwell time (12 minutes/day on average). It is characterized by high weekly retention and revisit rates among customers using services other than food delivery. It is Dooit, the total platform for single-person households. CRM is possible for a total of 1.2 million subscribers, and in-app advertising is possible for 200,000 monthly MAU. It is perfectly suited for targeting single-person households.

🎯 Targeting

Region (Seoul: Gwanak-gu, Dongjak-gu, Yeongdeungpo-gu, Guro-gu, Geumcheon-gu). For KakaoTalk messaging, targeting by region, age, and gender is possible.

👥 Audience

총 가입자 120만명, MAU 18만명, WAU 11만명. 주요 이용자는 1인 가구. 가입자의 72%는 2039 연령대, 수도권 거주자 83%. 앱 오픈/월 34회, 일평균 체류시간 12분.

📍 Placement

스플래시: 앱 실행시 강제 노출. 배달완료 배너 패키지: 주문완료후, 주문내역, 배송현황. 공동구매/경품 이벤트: 메인피드(홈), 전용 페이지. 포장재 인쇄: 두잇의 포장재(봉투, 일회용품, 컵홀더 등).

📊 KPI Metrics

스플래시: 예상 노출량 100만 회/주 (예상 CPM 1,500원). 배달완료 배너 패키지: 예상 노출량 50만 회 (예상 CPM 2,000원). 공동구매 이벤트: 이벤트 참여 약 1만명, 결제완료 약 1천명~3천명. 경품 이벤트: 예상 노출량 40만 회/일 (예상 CPM 2,500원).

📐 Ad Specs

스플래시: 가로 375 X 세로 812, 용량 1MB 이내, 이미지 또는 GIF. 배달완료 배너 패키지: 대왕배너 - 가로 335 X 세로 250, 띠배너 - 가로 345 X 세로 76, 이미지 또는 GIF. 공동구매/경품 이벤트: 이미지 또는 GIF, 랜딩 페이지 노출 가능.

💰 Minimum Budget Details

100만원(VAT별도)

🏷️ Tags

20대 1인가구 30대 직장인 배달앱 디지털광고 바이럴마케팅 이벤트마케팅 지역타겟팅 모바일광고 패키지광고

Connected hubs for this product

Station3, Inc. 리테일미디어 커머스 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from Station3, Inc. is mainly reviewed in a 리테일미디어 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Splash: 1.5 million KRW (VAT excluded) / week, Delivery Complete Banner Package: 1 million KRW (VAT excluded) / 2 weeks, Group Purchase Viral Event Package: 1 million KRW (VAT excluded) / 2 days, Giveaway Viral Event: 1 million KRW (VAT excluded) / 2 days, Packaging Print Ad: 1 million KRW (200 KRW/ea, minimum 5,000 pieces), Sample Delivery: 1 million KRW (1,000 KRW/ea including shipping, minimum 1,000 pieces), KakaoTalk Messaging: 1 million KRW (minimum 30,000 people). The minimum budget reference is 1000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Region (Seoul: Gwanak-gu, Dongjak-gu, Yeongdeungpo-gu, Guro-gu, Geumcheon-gu). For KakaoTalk messaging, targeting by re…. Then review audience: 총 가입자 120만명, MAU 18만명, WAU 11만명. 주요 이용자는 1인 가구. 가입자의 72%는 2039 연령대, 수도권 거주자 83%. 앱 오픈/월 34회, 일평균 체류시간 12분.. Placement context: 스플래시: 앱 실행시 강제 노출. 배달완료 배너 패키지: 주문완료후, 주문내역, 배송현황. 공동구매/경품 이벤트: 메인피드(홈), 전용 페이지. 포장재 인쇄: 두잇의 포장재(봉투, 일회용품, 컵홀더 등)..