디지털 메시징 Channel 메시징 Vertical 금융 A Ready verified

Bizgrida

🧠 Use in Media Mix 📄 .md

💰 Pricing

• Monthly average card usage fee of 1.5 million KRW or more, top consumption grade, preference for luxury/premium brands

Minimum Budget: 1500000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 메시징

Channel 메시징

Vertical 금융

📡 Media Info

Publisher 비즈그리다

Media 비즈그리다

Media Type 디지털 · 메시징

Pricing Model 기타

📋 Description

An ultra-precise targeting service utilizing Customer Data Platforms (CDP) from credit card companies, telecom providers, and memberships. It secures a massive volume of over approximately 50 million users per media, consisting of highly loyal customers from leading domestic corporations, and maximizes advertising efficiency by sending optimized messages during time slots with high accessibility for core campaign customers. By delivering tailored messages to high-value customers, high CTR and customer conversion rates can be expected. Precision Target Messaging Service for High-Value Customers Bizgrida Co., Ltd. is a big data-based target marketing specialist agency that provides precision target messaging services for high-value customers. Utilize customer consumption and lifestyle pattern data to achieve accurate targeting and effective message delivery! 1. What is the Target Messaging Service? Big Data-Based Targeting: Analyzes consumption and lifestyle pattern data of customers who have consented to marketing from credit card companies, telecom providers, and memberships to select high-value customer segments. Utilization of Various Channels: Deliver customized benefits to customers via LMS, MMS, AppPush, and...

🎯 Targeting

Demographics: Gender, age, residential and workplace address, estimated income, life stage, occupation group. Behavioral Data: Persona (luxury lovers, camping enthusiasts, etc.), membership point usage history, brand/franchise/service payment information, monthly average card usage fee and consumption grade, number of visits to client/competitor websites, client/competitor payment history, competitor app installation/execution history, destination search information (Tmap), usage history of specific category apps/web services (health functional foods/education/pets, etc.), issuance history of National Happiness Card during specific periods, competitor call reception history. Exclusion Target: Own company customers (call recipients, app/web service users, product/service payers).

👥 Audience

카드사, 통신사, 멤버십의 고객 데이터 플랫폼을 통한 약 5,000만명 이상의 대량 모수. 고가망 고객(소비수준 상위, 월평균 카드 이용 금액 특정 금액 이상 등). 구체적인 타겟 예시: 35~50세 여성, 초등학생 자녀 보유, 특정 프리미엄 아파트 거주, 특정 서비스 이용자 등.

📍 Placement

모바일 메시지(LMS/MMS)로 직접 발송.

📊 KPI Metrics

CTR (클릭률). 문서 내 사례: 4~6%, 16.4%, 6.3%, 9.4%, 5.5%, 4.7%.

📐 Ad Specs

LMS: 제목, 광고문구. MMS: 제목, 광고 이미지(400x240), 광고문구, 홍보 URL, 행사 기간, 유의사항, 확장형 버튼(버튼명 2개까지 설정 가능). *매체사별 가이드에 따라 다소 상이.

💰 Minimum Budget Details

•월평균 카드 이용료 150만원 이상, 상위 소비등급, 명품/프리미엄 선호

🏷️ Tags

SKT 문자광고 타겟팅_광고 타겟팅 직장인타겟 건물타겟 타겟광고 타겟메세지 타겟메시지 타겟메시징 코어타겟 사업자타겟광고 2030_여성_타겟 LG 맞춤_타겟팅 타겟문자 카드사문자광고 통신사문자광고 지역타겟광고 여성타겟 지역타겟 5060타겟 중장년타겟 문자메시지 메시지광고 lms mms 영타겟 KT LGU 신한카드 국민카드 롯데카드 남성타겟 B2B타겟팅 타겟 메시징 LMS MMS 데이터 마케팅 CDP 고가망 타겟팅 카드사 데이터 통신사 데이터

Connected hubs for this product

비즈그리다 메시징 금융 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 비즈그리다 is mainly reviewed in a 메시징 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is • Monthly average card usage fee of 1.5 million KRW or more, top consumption grade, preference for luxury/premium brands. The minimum budget reference is 1500000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Demographics: Gender, age, residential and workplace address, estimated income, life stage, occupation group. Behaviora…. Then review audience: 카드사, 통신사, 멤버십의 고객 데이터 플랫폼을 통한 약 5,000만명 이상의 대량 모수. 고가망 고객(소비수준 상위, 월평균 카드 이용 금액 특정 금액 이상 등). 구체적인 타겟 예시: 35~50세 여성, 초등학…. Placement context: 모바일 메시지(LMS/MMS)로 직접 발송..

Bizgrida

📡 Media Info

📋 Description

🎯 Targeting

👥 Audience

📍 Placement

📊 KPI Metrics

📐 Ad Specs

💰 Minimum Budget Details

🏷️ Tags

Connected hubs for this product

Frequently asked questions

What kind of campaign is this product suited for?

How do I confirm pricing and minimum budget?

Which targeting and placements matter most?

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