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디지털 소셜 Channel 동영상/OTT Vertical 범용플랫폼 Pricing 하이브리드 A Ready verified

TikTok In-feed Video Ads

TikTok · TikTok

🧠 Use in Media Mix 📄 .md

💰 Pricing

CPM $3.20~$10 (approx. 4,200~13,000 KRW), CPC $0.25~$2.00 (approx. 330~2,600 KRW)

Minimum Budget: 65000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 소셜

Channel 동영상/OTT

Vertical 범용플랫폼

Pricing 하이브리드

📡 Media Info

Publisher TikTok

Media TikTok

Media Type 디지털 · 소셜

Pricing Model CPC/CPM

📋 Description

9-60 second vertical video ads that appear naturally in the user feed ('For You' page). Induces high immersion and engagement in the same format as organic content. Allows interactions like likes, comments, shares, and follows, with CTA buttons for external landing or app installs. Can reach approximately 9.69 million TikTok users in Korea (as of Jan 2025).

🎯 Targeting

Age, gender, location, interests, behavioral data, custom audience, lookalike audience, device OS, AI recommendation system-based automatic targeting

👥 Audience

한국 사용자 약 969만명 (틱톡+틱톡 라이트 합산, 2025년 1월). 10~30대 중심, MZ세대 핵심 플랫폼. 2024년 말 페이스북 MAU 추월.

📍 Placement

For You 피드, 검색 결과 피드

📊 KPI Metrics

CTR 0.5~2%, VTR(6초 조회율) 15~30%, 평균 참여율 5~9%

📐 Ad Specs

동영상 9~60초, 세로형 9:16, 해상도 720x1280 이상, 최대 500MB

💰 Minimum Budget Details

일 예산 최소 $50 (약 65,000원), 광고그룹 최소 $20 (약 26,000원)

🏷️ Tags

틱톡 TikTok 숏폼 동영상 인피드 MZ세대 소셜광고

Connected hubs for this product

TikTok 동영상/OTT 범용플랫폼 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from TikTok is mainly reviewed in a 동영상/OTT context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is CPM $3.20~$10 (approx. 4,200~13,000 KRW), CPC $0.25~$2.00 (approx. 330~2,600 KRW). The minimum budget reference is 65000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Age, gender, location, interests, behavioral data, custom audience, lookalike audience, device OS, AI recommendation sy…. Then review audience: 한국 사용자 약 969만명 (틱톡+틱톡 라이트 합산, 2025년 1월). 10~30대 중심, MZ세대 핵심 플랫폼. 2024년 말 페이스북 MAU 추월.. Placement context: For You 피드, 검색 결과 피드.