디지털 네이티브 Channel 네이티브 Vertical 커머스 Pricing 하이브리드 A Ready verified

Between_Native AD

🧠 Use in Media Mix 📄 .md

💰 Pricing

Home Banner: Official CPM rate 2,500 KRW (CPM 1,750 KRW for executions over 5 million KRW for 2+ weeks, CPM 1,375 KRW for executions over 10 million KRW). Notification Banner: Official rate 3 million KRW for 600k impressions per week (discounted rate 2 million KRW), Official rate 12 million KRW for 2.4 million impressions over 4 weeks (discounted rate 6.5 million KRW). More Banner: Official rate 2 million KRW for 300k impressions per week (discounted rate 1 million KRW), Official rate 8 million KRW for 1.2 million impressions over 4 weeks (discounted rate 3.5 million KRW). Heart Charging Station (CPI): CPI 300 KRW. PC Exclusive Banner: Official rate 2.5 million KRW for 5 million impressions per week (discounted rate 1.5 million KRW), Official rate 10 million KRW for 20 million impressions over 4 weeks (discounted rate 5 million KRW). All prices exclude VAT.

Minimum Budget: 5000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 네이티브

Channel 네이티브

Vertical 커머스

Pricing 하이브리드

📡 Media Info

Publisher 비트윈 네이티브AD

Media Between

Media Type 디지털 · 네이티브

Pricing Model CPM

📋 Description

Between is Korea's No. 1 couple messenger, an advertising platform with loyal and trendy 2030 users. It holds various commerce advertisers and big brand advertisers, enabling diverse ad operations for purposes such as branding, app downloads, and events. It possesses excellent traffic with Monthly Active Users (MAU) of 1.2 million and Weekly Active Users (WAU) of 700,000. Korea's No. 1 couple messenger chosen by 1.2 million couples. A media holding many high-loyalty users, with a high proportion of trendy 2030s familiar with purchasing power and mobile usage. Located in Between Home/Notification/More banners, effective for inflow through major ad spaces with low resistance to content. Effective for content diffusion through the sharing feature that informs the partner.

🎯 Targeting

Targeting by gender and age (possible in 1-year increments), OS targeting (AOS and iOS, OS version requires separate consultation), regional targeting (metropolitan/non-metropolitan areas). 20% rate surcharge when targeting is applied. For some products, targeting may not be available.

👥 Audience

누적 앱 다운로드 3,500만+, MAU 120만, WAU 70만. 성비 남녀 5:5. 2030 비중 89% (20대 51%, 30대 38%, 10대 7%, 기타 4%). 수도권 거주 71%. iOS 사용 비중 57%. PC 버전 MAU 15만명 (Windows, MAC).

📍 Placement

홈배너: 비트윈 '홈' 하단 영역 (앱 실행 시 첫 화면). 알림배너: 비트윈 '알림' 최상단 영역. 더보기배너: 비트윈 '더보기' 중단 영역. 하트충전소: 비트윈 더보기탭 '무료하트' 영역. Native AD: 비트윈 홈/알림배너를 통한 유입 후 네이티브 콘텐츠 페이지. PC 독점배너: 비트윈 PC 버전 하단 영역.

📊 KPI Metrics

CTR (클릭률). 홈배너: 0.3~0.8%, 알림배너: 0.2~0.6%, 더보기배너: 0.2~0.4%, PC 독점배너: 0.2%.

📐 Ad Specs

소재 유형: 컨텐츠 / 디바이스: 모바일

💰 Minimum Budget Details

홈배너 최소 집행 금액 500만원(VAT별도).

🏷️ Tags

메신저앱 대학생_타겟을_만나보세요! 커플메신저 2030타겟 모바일광고 CPI CPM 네이티브광고 애드네트워크 디지털광고

Connected hubs for this product

비트윈 네이티브AD 네이티브 커머스 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 비트윈 네이티브AD is mainly reviewed in a 네이티브 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Home Banner: Official CPM rate 2,500 KRW (CPM 1,750 KRW for executions over 5 million KRW for 2+ weeks, CPM 1,375 KRW for executions over 10 million KRW). Notification Banner: Official rate 3 million KRW for 600k impressions per week (discounted rate 2 million KRW), Official rate 12 million KRW for 2.4 million impressions over 4 weeks (discounted rate 6.5 million KRW). More Banner: Official rate 2 million KRW for 300k impressions per week (discounted rate 1 million KRW), Official rate 8 million KRW for 1.2 million impressions over 4 weeks (discounted rate 3.5 million KRW). Heart Charging Station (CPI): CPI 300 KRW. PC Exclusive Banner: Official rate 2.5 million KRW for 5 million impressions per week (discounted rate 1.5 million KRW), Official rate 10 million KRW for 20 million impressions over 4 weeks (discounted rate 5 million KRW). All prices exclude VAT.. The minimum budget reference is 5000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Targeting by gender and age (possible in 1-year increments), OS targeting (AOS and iOS, OS version requires separate co…. Then review audience: 누적 앱 다운로드 3,500만+, MAU 120만, WAU 70만. 성비 남녀 5:5. 2030 비중 89% (20대 51%, 30대 38%, 10대 7%, 기타 4%). 수도권 거주 71%. iOS 사용 비중 5…. Placement context: 홈배너: 비트윈 '홈' 하단 영역 (앱 실행 시 첫 화면). 알림배너: 비트윈 '알림' 최상단 영역. 더보기배너: 비트윈 '더보기' 중단 영역. 하트충전소: 비트윈 더보기탭 '무료하트' 영역. Native AD:….