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디지털 소셜/비주얼 Channel 리테일미디어 Vertical 뷰티 Pricing 하이브리드 A Ready verified

Pinterest Promoted Pin/Shopping Ads

Pinterest · Pinterest

🧠 Use in Media Mix 📄 .md

💰 Pricing

Average CPC $0.10 (~130 KRW), average CPM $1.50 (~2,000 KRW), under $2.00 per conversion

Minimum Budget: 130

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 소셜/비주얼

Channel 리테일미디어

Vertical 뷰티

Pricing 하이브리드

📡 Media Info

Publisher Pinterest

Media Pinterest

Media Type 디지털 · 소셜/비주얼

Pricing Model CPC/CPM

📋 Description

Visual ads displayed in native format on Pinterest user feeds, search results, and categories. Various formats include Promoted Pins, Shopping Ads, Collection Ads, Idea Ads, Video Ads, and Showcase Ads. 50% of users visit with shopping intent, leading to high purchase conversion. 40% Gen Z, 70% female.

🎯 Targeting

Interests, keywords, location, age/gender, automatic targeting, first-party data personas (e.g., Gen Z Foodie), retargeting

👥 Audience

한국 MAU 550만+. Z세대 40%, 여성 70%. 홈인테리어/패션/뷰티/요리/수공예 관심층. 50%가 쇼핑 목적 방문

📍 Placement

홈 피드, 검색 결과, 카테고리 피드, 관련 핀 추천

📊 KPI Metrics

ROAS(타 플랫폼 대비 높음), CTR, 전환율, 핀 저장 수

📐 Ad Specs

이미지 2:3 비율 권장, 동영상 15~60초, 캐러셀 최대 5장, 컬렉션 대표+보조 24개

💰 Minimum Budget Details

일 예산 자유 설정 (신용카드 자동 결제)

🏷️ Tags

핀터레스트 Pinterest 비주얼 쇼핑 Z세대 인테리어 패션

Connected hubs for this product

Pinterest 리테일미디어 뷰티 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from Pinterest is mainly reviewed in a 리테일미디어 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Average CPC $0.10 (~130 KRW), average CPM $1.50 (~2,000 KRW), under $2.00 per conversion. The minimum budget reference is 130, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Interests, keywords, location, age/gender, automatic targeting, first-party data personas (e.g., Gen Z Foodie), retarge…. Then review audience: 한국 MAU 550만+. Z세대 40%, 여성 70%. 홈인테리어/패션/뷰티/요리/수공예 관심층. 50%가 쇼핑 목적 방문. Placement context: 홈 피드, 검색 결과, 카테고리 피드, 관련 핀 추천.