디지털 동영상 Channel 인쇄 Vertical 금융 Pricing 하이브리드 A Ready verified

Maeil Business Newspaper

🧠 Use in Media Mix 📄 .md

💰 Pricing

APP AD (App Open): CPM 15,000 KRW / APP AD (App Anchor): CPM 2,000 KRW / PC Standard AD (Leader Board): CPM 5,900 KRW (front page middle/bottom), 3,200 KRW (article page top/middle) / PC Premium AD (Billboard): CPM 7,800 KRW (front page middle/bottom), 4,600 KRW (article page top/middle) / PC Premium AD (Landscape): CPM 9,400 KRW (front page top), 4,100 KRW (article page top) / Mobile Standard AD (Rectangle): CPM 4,100 KRW (front page middle/bottom), 3,200 KRW (article page middle/bottom) / Mobile Premium AD (Big Rectangle): CPM 4,400 KRW (front page top/middle/bottom), 3,600 KRW (article page middle/bottom) / * Discounts on published rates may apply (inquire separately).

Minimum Budget: 5000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 동영상

Channel 인쇄

Vertical 금융

Pricing 하이브리드

📡 Media Info

Publisher 매일경제신문사

Media 매일경제

Media Type 디지털 · 동영상

Pricing Model CPM

📋 Description

Maeil Business Newspaper's digital advertising products are offered through PC and Mobile placements. They consist of various products optimized for brand awareness and conversion: app-exclusive ads, reasonably priced standard banners, high click-through rate premium banners, native ads with UI similar to news content, sponsorship ads with exclusive exposure in specific areas, and video ads with high branding impact. They capture user attention and provide high ad viewability (Viewability), making them effective for achieving branding and performance goals. Maeil Business Newspaper, the No. 1 economic newspaper advertisers want to advertise in! Achieve your company's KPIs with Maeil Business Newspaper digital advertising. □ Maeil Business Newspaper Media and Reader Introduction Maeil Business Newspaper is the No. 1 media company Koreans have read the longest*, the No. 1 economic newspaper media that advertisers want to advertise in**, recording approximately 160 million PVs monthly and receiving great love from readers. Particularly, readers have high interest in economics/management, possess significant social/economic influence, and are an audience with decision-making authority...

🎯 Targeting

Detailed targeting possible. Targeting by article placement, interests (over 30 segmented categories, e.g., pharmaceuticals/health), day of week and time, region and device (by OS), keywords, exclusive targeting for specific placements/journalists. Can be used for custom targeting or exclusion targeting.

👥 Audience

문서에 명시된 MAU 등 정확한 수치는 없음. 매일경제 APP 및 PC/Mobile 지면 이용자. 레퍼런스로 금융사, 공공기관, 자동차, 명품 등 다양한 산업군 광고주가 있음.

📍 Placement

APP AD (앱 오픈): 매일경제 APP 실행 시 초기면 / APP AD (앱 앵커): 매일경제 APP 초기면 하단, 기사면 하단 / PC 광고: PC 홈/기사면의 상단, 중단 등 세부 위치에 따라 상이 / Mobile 광고: MO 홈/기사면의 상단, 중단 등 세부 위치에 따라 상이 / 네이티브 광고: 초기면 중단(Feeds), 기사면 중단(Article) / 비디오 광고: 초기면 상단(Spotlight), 초기면 중단(Feeds), 기사면 중단(Article) / 스폰서십 광고: 초기면/기사면의 상단, 중단 영역 독점 노출

📊 KPI Metrics

CTR (클릭률): APP AD (앱 오픈) 1.50%, APP AD (앱 앵커) 0.30%, PC Standard AD 0.21%~0.22%, PC Premium AD (Billboard) 0.32%, PC Premium AD (Landscape) 0.27%~0.22%, Mobile Standard AD (Rectangle) 0.29%~0.28%, Mobile Premium AD (Big Rectangle) 0.38%~0.32% / 운영 방식: CPM (노출량 보장) / Mobile 지면 소개에 '광고조회가능성(Viewability)' 언급

📐 Ad Specs

APP AD (앱 오픈): 640x960 픽셀 / APP AD (앱 앵커): 640x150 픽셀 / PC Standard AD (Leader Board): 980x120, 970x90, 930x180, 728x90 픽셀 / PC Premium AD (Billboard): 970x250 픽셀 / PC Premium AD (Landscape): 1200x300 픽셀 / PC Native AD: JPG, PNG, GIF 형식, 사이즈 별도 협의 / PC Road Block & Series: JPG, PNG, GIF 형식, 970x250 픽셀 / PC Video AD: Video 형식, 반응형 소재, HD 720p(1280x720), FHD 1080p(1920x1080) / Mobile Standard AD (Rectangle): 300x250 픽셀 / Mobile Premium AD (Big Rectangle): 336x280 픽셀 / Mobile Native AD: 사이즈 별도 협의 / Mobile Road Block & Series: JPG, PNG, GIF 형식, 336x280 픽셀 / Mobile Video AD: Video 형식, 반응형 소재, HD 720p(1280x720), FHD 1080p(1920x1080)

💰 Minimum Budget Details

APP AD: 문서에 명시 없음 / PC Standard AD (Leader Board): 500만원/1개월 / PC Premium AD (Billboard, Landscape): 1,000만원/1개월 / PC Native AD, Road Block, Series, Video in Feeds/Article: 500만원(1개월) / PC Video AD (Spotlight): 1,000만원/1개월 / Mobile Standard AD (Rectangle), Premium AD (Big Rectangle), Native AD, Road Block, Series, Video in Feeds/Article: 500만원/1개월 / Mobile Video AD (Spotlight): 1,000만원/1개월

🏷️ Tags

언론사 광고플랫폼 매일경제 디지털광고 CPM 네이티브광고 비디오광고 모바일광고 타겟팅 매경미디어그룹

Connected hubs for this product

매일경제신문사 인쇄 금융 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 매일경제신문사 is mainly reviewed in a 인쇄 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is APP AD (App Open): CPM 15,000 KRW / APP AD (App Anchor): CPM 2,000 KRW / PC Standard AD (Leader Board): CPM 5,900 KRW (front page middle/bottom), 3,200 KRW (article page top/middle) / PC Premium AD (Billboard): CPM 7,800 KRW (front page middle/bottom), 4,600 KRW (article page top/middle) / PC Premium AD (Landscape): CPM 9,400 KRW (front page top), 4,100 KRW (article page top) / Mobile Standard AD (Rectangle): CPM 4,100 KRW (front page middle/bottom), 3,200 KRW (article page middle/bottom) / Mobile Premium AD (Big Rectangle): CPM 4,400 KRW (front page top/middle/bottom), 3,600 KRW (article page middle/bottom) / * Discounts on published rates may apply (inquire separately).. The minimum budget reference is 5000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Detailed targeting possible. Targeting by article placement, interests (over 30 segmented categories, e.g., pharmaceuti…. Then review audience: 문서에 명시된 MAU 등 정확한 수치는 없음. 매일경제 APP 및 PC/Mobile 지면 이용자. 레퍼런스로 금융사, 공공기관, 자동차, 명품 등 다양한 산업군 광고주가 있음.. Placement context: APP AD (앱 오픈): 매일경제 APP 실행 시 초기면 / APP AD (앱 앵커): 매일경제 APP 초기면 하단, 기사면 하단 / PC 광고: PC 홈/기사면의 상단, 중단 등 세부 위치에 따라 상이 / Mo….