디지털 네이티브 Channel 네이티브 Vertical 커머스 Pricing 하이브리드 A Ready verified

Between_Heart Charging Station

🧠 Use in Media Mix 📄 .md

💰 Pricing

Home Banner: Official CPM rate 2,500 KRW. CPM 1,750 KRW for executions over 5 million KRW, CPM 1,375 KRW for executions over 10 million KRW (VAT separate). Notification Banner: Official rate 3 million KRW for 600,000 exposures per week, discounted rate 2 million KRW. Official rate 12 million KRW for 2.4 million exposures over 4 weeks, discounted rate 6.5 million KRW (VAT separate). More Banner: Official rate 2 million KRW for 300,000 exposures per week, discounted rate 1 million KRW. Official rate 8 million KRW for 1.2 million exposures over 4 weeks, discounted rate 3.5 million KRW (VAT separate). Heart Charging Station (CPI): CPI 300 KRW (VAT separate). PC Exclusive Banner: Official rate 2.5 million KRW for 5 million exposures per week, discounted rate 1.5 million KRW. Official rate 10 million KRW for 20 million exposures over 4 weeks, discounted rate 5 million KRW (VAT separate).

Minimum Budget: 5000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 네이티브

Channel 네이티브

Vertical 커머스

Pricing 하이브리드

📡 Media Info

Publisher 비트윈 하트충전소

Media Between

Media Type 디지털 · 네이티브

Pricing Model CPM

📋 Description

Between is Korea's No.1 couple messenger, an advertising platform with loyal and trendy users in their 20s and 30s. It holds a diverse range of commerce and big-brand advertisers, enabling various ad operations for purposes such as branding, app downloads, and events. It boasts significantly higher user usage (1.2 million MAU, 700,000 WAU) and abundant exposure compared to other services. Korea's No.1 couple messenger chosen by 1.2 million couples. A media outlet with a large number of high-loyalty users, featuring a high proportion of trendy 20s and 30s demographics familiar with purchasing power and mobile usage. Exposed via the 'Free Heart' icon in Between's 'More' section. Provides 'Hearts', an in-app payment method, upon event participation. Covers both AOS and iOS, and encourages advertiser's app installs through heart provision.

🎯 Targeting

Gender and age targeting (possible by single year), OS targeting (AOS and iOS, OS version requires separate consultation), regional targeting (Metropolitan area/Non-metropolitan area). A 20% price premium applies when targeting is used. Targeting is not available for some products.

👥 Audience

누적 앱 다운로드 3,500만+, MAU 120만명, WAU 70만명. 성비 남녀 5:5. 2030 비중 89% (20대 51%, 30대 38%, 10대 7%, 기타 4%). 수도권 거주 71%. iOS 사용 비중 57%. Royalty 높은 유저 다수 보유. 구매력과 모바일 사용에 익숙한 트렌디한 2030 세대 이용 비중 높음.

📍 Placement

홈배너: 비트윈 '홈' 하단 영역 (앱 실행시 첫 화면). 알림배너: 비트윈 '알림' 최상단 영역. 더보기배너: 비트윈 '더보기' 중단 영역. 하트충전소: 비트윈 더보기탭 '무료하트' 영역. Native AD: 비트윈 홈/알림배너를 통한 유입 후 네이티브 콘텐츠 페이지. PC 독점배너: 비트윈 PC 버전 하단 영역.

📊 KPI Metrics

CTR (클릭률). 홈배너: 0.3~0.8%, 알림배너: 0.2~0.6%, 더보기배너: 0.2~0.4%, PC 독점배너: 0.2%.

📐 Ad Specs

소재 유형: 컨텐츠 / 디바이스: 모바일

💰 Minimum Budget Details

홈배너 최소 집행 금액 500만원(VAT별도).

🏷️ Tags

메신저앱 대학생_타겟을_만나보세요! 커플메신저 2030타겟 모바일광고 CPI CPM 네이티브광고 애드네트워크 디지털광고

Connected hubs for this product

비트윈 하트충전소 네이티브 커머스 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 비트윈 하트충전소 is mainly reviewed in a 네이티브 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Home Banner: Official CPM rate 2,500 KRW. CPM 1,750 KRW for executions over 5 million KRW, CPM 1,375 KRW for executions over 10 million KRW (VAT separate). Notification Banner: Official rate 3 million KRW for 600,000 exposures per week, discounted rate 2 million KRW. Official rate 12 million KRW for 2.4 million exposures over 4 weeks, discounted rate 6.5 million KRW (VAT separate). More Banner: Official rate 2 million KRW for 300,000 exposures per week, discounted rate 1 million KRW. Official rate 8 million KRW for 1.2 million exposures over 4 weeks, discounted rate 3.5 million KRW (VAT separate). Heart Charging Station (CPI): CPI 300 KRW (VAT separate). PC Exclusive Banner: Official rate 2.5 million KRW for 5 million exposures per week, discounted rate 1.5 million KRW. Official rate 10 million KRW for 20 million exposures over 4 weeks, discounted rate 5 million KRW (VAT separate).. The minimum budget reference is 5000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Gender and age targeting (possible by single year), OS targeting (AOS and iOS, OS version requires separate consultatio…. Then review audience: 누적 앱 다운로드 3,500만+, MAU 120만명, WAU 70만명. 성비 남녀 5:5. 2030 비중 89% (20대 51%, 30대 38%, 10대 7%, 기타 4%). 수도권 거주 71%. iOS 사용 비중…. Placement context: 홈배너: 비트윈 '홈' 하단 영역 (앱 실행시 첫 화면). 알림배너: 비트윈 '알림' 최상단 영역. 더보기배너: 비트윈 '더보기' 중단 영역. 하트충전소: 비트윈 더보기탭 '무료하트' 영역. Native AD: 비….