디지털 네이티브 Channel 네이티브 Vertical 엔터테인먼트 Pricing 하이브리드 A Ready verified

Between_More Banner

🧠 Use in Media Mix 📄 .md

💰 Pricing

Home Banner: Official CPM rate 2,500 KRW (CPM 1,750 KRW for executions over 5 million KRW for 2+ weeks, CPM 1,375 KRW for executions over 10 million KRW). Notification Banner: Estimated 600,000 impressions per week, official rate 3 million KRW (discounted rate 2 million KRW), Estimated 2,400,000 impressions over 4 weeks, official rate 12 million KRW (discounted rate 6.5 million KRW). More Banner: Estimated 300,000 impressions per week, official rate 2 million KRW (discounted rate 1 million KRW), Estimated 1,200,000 impressions over 4 weeks, official rate 8 million KRW (discounted rate 3.5 million KRW). Heart Charging Station (CPI): CPI 300 KRW. PC Exclusive Banner: Estimated 5,000,000 impressions per week, official rate 2.5 million KRW (discounted rate 1.5 million KRW), Estimated 20,000,000 impressions over 4 weeks, official rate 10 million KRW (discounted rate 5 million KRW). *All prices exclude VAT. *20% rate surcharge when targeting is applied.

Minimum Budget: 5000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 네이티브

Channel 네이티브

Vertical 엔터테인먼트

Pricing 하이브리드

📡 Media Info

Publisher 비트윈 더보기 배너

Media Between

Media Type 디지털 · 네이티브

Pricing Model CPM

📋 Description

Between is Korea's No. 1 couple messenger, an advertising platform with 2030 generation users. Various advertising products enable campaign operations for purposes such as branding, app downloads, and events, allowing targeting of trendy users familiar with mobile usage and with purchasing power. Korea's No. 1 couple messenger chosen by 1.2 million couples. A media holding many high-loyalty users, with a high proportion of trendy 2030s familiar with purchasing power and mobile usage. Located in the bottom area of the Between 'More tab', primarily exposed to loyal users with above-average actual app engagement. Effective for increasing inflow for additional campaign boost-up.

🎯 Targeting

Targeting by gender and age (possible in 1-year increments), OS targeting (AOS and iOS, OS version requires separate consultation), regional targeting (metropolitan/non-metropolitan areas). *20% rate surcharge when targeting is applied. **For some products, targeting may not be available.

👥 Audience

누적 앱 다운로드 3,500만+, MAU 120만명, WAU 70만명. 성비 5:5. 2030 세대 비중 89%. 수도권 거주 71%. iOS 사용 비중 57%. 20대 51%, 10대 38%, 30대 7%, 기타 4%. 구매력과 모바일 사용에 익숙한 트렌디한 2030 세대 이용 비중 높음. PC 버전 MAU 15만명 (Windows, MAC).

📍 Placement

홈배너: 비트윈 '홈' 하단 영역 (앱 실행시 첫 화면). 알림배너: 비트윈 '알림' 최상단 영역. 더보기배너: 비트윈 '더보기' 중단 영역. 하트충전소: 비트윈 더보기탭 '무료하트' 영역. Native AD: 비트윈 홈/알림배너를 통한 유입 후 네이티브 콘텐츠 페이지. PC 독점배너: 비트윈 PC 버전 하단 영역.

📊 KPI Metrics

CTR (클릭률). 홈배너: 0.3~0.8%, 알림배너: 0.2~0.6%, 더보기배너: 0.2~0.4%, PC 독점배너: 0.2%. Native AD 공유 기능을 통한 콘텐츠 확산. 하트충전소(CPI): 앱 설치.

📐 Ad Specs

명시된 소재 규격은 없음. (단, 소재 롤링 가능 여부는 상품별로 명시: 홈배너 최대 4개까지 소재 롤링 가능, 알림배너 소재 롤링 불가, 더보기배너 단독 집행 불가, PC 독점배너 소재 롤링 불가)

💰 Minimum Budget Details

홈배너: 500만원(VAT별도). 알림배너: 1주 기준 300만원(공시단가). 더보기배너: 1주 기준 200만원(공시단가). 하트충전소(CPI): 명시되지 않음. Native AD: 각 지면별 비용과 동일. PC 독점배너: 1주 기준 250만원(공시단가).

🏷️ Tags

메신저앱 대학생_타겟을_만나보세요! 커플메신저 2030타겟 모바일광고 CPI CPM 네이티브광고 애드테크 디지털광고

Connected hubs for this product

비트윈 더보기 배너 네이티브 엔터테인먼트 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 비트윈 더보기 배너 is mainly reviewed in a 네이티브 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Home Banner: Official CPM rate 2,500 KRW (CPM 1,750 KRW for executions over 5 million KRW for 2+ weeks, CPM 1,375 KRW for executions over 10 million KRW). Notification Banner: Estimated 600,000 impressions per week, official rate 3 million KRW (discounted rate 2 million KRW), Estimated 2,400,000 impressions over 4 weeks, official rate 12 million KRW (discounted rate 6.5 million KRW). More Banner: Estimated 300,000 impressions per week, official rate 2 million KRW (discounted rate 1 million KRW), Estimated 1,200,000 impressions over 4 weeks, official rate 8 million KRW (discounted rate 3.5 million KRW). Heart Charging Station (CPI): CPI 300 KRW. PC Exclusive Banner: Estimated 5,000,000 impressions per week, official rate 2.5 million KRW (discounted rate 1.5 million KRW), Estimated 20,000,000 impressions over 4 weeks, official rate 10 million KRW (discounted rate 5 million KRW). *All prices exclude VAT. *20% rate surcharge when targeting is applied.. The minimum budget reference is 5000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Targeting by gender and age (possible in 1-year increments), OS targeting (AOS and iOS, OS version requires separate co…. Then review audience: 누적 앱 다운로드 3,500만+, MAU 120만명, WAU 70만명. 성비 5:5. 2030 세대 비중 89%. 수도권 거주 71%. iOS 사용 비중 57%. 20대 51%, 10대 38%, 30대 7%, 기타…. Placement context: 홈배너: 비트윈 '홈' 하단 영역 (앱 실행시 첫 화면). 알림배너: 비트윈 '알림' 최상단 영역. 더보기배너: 비트윈 '더보기' 중단 영역. 하트충전소: 비트윈 더보기탭 '무료하트' 영역. Native AD: 비….